All Posts by charles kirkland

Follow

About the Author

Feb 19

The Low-Cost Guide to Getting Started in PPC Marketing

By charles kirkland | blog , Marketing , PPC Pay Per Click

With numerous opportunities to make money online available worldwide, one of the most popular methods these days is affiliate marketing. There are several different approaches that can be taken to do affiliate marketing, but most marketers agree that the fastest way to start making money right now with it is through Pay Per Click (PPC) marketing. Unfortunately, this also happens to be one of the fastest ways to lose a lot of money at the same time if you do not plan properly.

In this guide, we will take a look at three critical factors that every affiliate marketer must be aware of so that they can successfully turn a profit using PPC marketing without risking the loss of a large amount of money.

FACTOR 1 – DISCOVERING A PROFITABLE OFFER.

Generating an exceptional profit using ClickBank is still highly possible at the moment. Having said that, there is such a large variety of different niche and products, that it might be tough to choose the most effective income generating products on ClickBank to advertise. So what’s the easiest way to determine which products are ideal to promote so that you can make the most money without having to waste your time?

Let’s take a look at a handful of tips that should be followed which will put you on the right track of uncovering some of the most successful ClickBank products.

1. Pay attention to exactly how well other affiliate marketers are doing in promoting the product.

It’s possible reveal a great deal about whether or not a product is profitable by looking at the sales statistics of others. Without doubt a product is selling very well if there is a high number of affiliates who are advertising it. ClickBank has a feature known as gravity, and this is a number that basically represents the percentage of online marketers successfully promoting that specific product.

As you shouldn’t make a judgement upon gravity on its own, it is basic data that ClickBank gives you and it really is an excellent tool in selecting a income generating product to advertise. Choosing virtually any product with a gravity above 10 and lower than 100 is usually a great start, if it is under 10 then odds are it isn’t selling very well. Likewise, higher than 100 often indicates that the marketplace is possibly saturated, but not necessarily.

2.  Monitor products that are rising in popularity.

To discover successful products, it is recommended to pick one whose statistics are climbing. Restrict your choice of products to roughly 10 and track them for at least a week or two. Should you note that other affiliates are choosing one product a lot quicker than the others, then that could be a successful affiliate product.

3. Determine the return percentage.

One crucial factor you should consider when choosing the top ClickBank products is the return percentage rate. When the return rates are high, then precisely how good a product sells indicates absolutely nothing since you will end up returning your earnings to ClickBank in the future. Virtually any product with return rates higher than 15% probably should not even be considered irrespective of the sales rates.

4. Examine the size of the market.

After you have narrowed down the products a bit more by crossing out products with high return rates, you should then check out the market size. For example, suppose you have found four different niches. Use the Google keyword tool and research the variety of keywords for each niche and figure out the search volume. Google Trends is also a useful tool for analyzing the developments of a niche right now and in recent times. The best scenario is to find a product with few competitors and high demand from customers.

FACTOR 2 – BUILDING A QUALITY LANDING PAGE.

Once you find a profitable offer from the ClickBank Marketplace, you will then need to prepare a quality landing page. In terms of selling products through PPC, landing pages are among the most vital means and many methods are used to properly optimize the pages. Among the most successful approaches to making large profits online is through presenting a strong review page along with quality content. Here are some essential points to be mindful of when building your landing pages.

1. Emphasize the benefits of the product for your visitors.

Industry studies have often shown that a properly sorted list of advantages that a product provides can be rather influential to visitors. When clear benefits are listed, readers feel more encouraged to purchase the product.

2. Use convincing reviews and recommendation on your landing page.

Unbiased product evaluations and testimonials provide fantastic possibilities for transforming your visitors into customers. Most people seek out immediate and quick remedies for their problems. Furthermore, they readily trust personal recommendations that don’t seem biased. Therefore, make sure to provide positive reviews regardless of how hefty it is on your expense plan. In the event that you are low on money, simply explore the product in detail and compose a balanced review for your landing page.

3. Compare the product with other similar affiliate products.

Presenting a comparison between a large number of affiliate products is a really wise way to develop an outstanding review landing page. Comparisons easily grab the attention of a visitor and they establish confidence with them. Make sure that you compare between 5 to 10 different affiliate products at the same time on the review landing page to avoid any potential confusion or misunderstanding.

4. Focus on your keywords in the landing page.

When making your landing page, highlight your top keywords and try to use them in the page title, header and throughout the content.

5. Make it easy to reach the merchant’s website.

Since the landing page you are building is aimed at directing visitors to the merchant’s main site, you must guarantee that they are transferred to their site without any problems. An easy transition to the main sales page will increase the percentage of conversions.

FACTOR 3 – PPC MARKETING THE SMART WAY.

When using PPC marketing, there are several factors to take into account to guarantee that your ads are displayed properly so that your money is spent on the clicks that have potential for converting into affiliate sales. These are some tips will help you get started with PPC marketing for your affiliate products the smart way.

1. Properly group your keywords.

Creating groups of keywords based on their theme will assist in having the search engine display the ads that are relevant to those particular keywords. Since you are not placing all of your keywords in one large group, this also makes it easier for you to test the strength of your different campaign ads.

2. Link to a specific web page on your site.

Every click counts, and so if you are displaying a specific ad for a particular keyword then you want to ensure that the ad directs the visitor to the appropriate page. In general, this would mean a specific landing page and not the homepage of your website.

3. Focus on a keyword’s overall conversion rate.

It is common for marketers to confuse between a keyword’s high click through rate (CTR) and its actual overall ability to convert. The CTR is only referring to those who clicked on the ad and reached your page. It does not count the amount of people who then went to the merchant’s sales page and actually purchased the product.

4. Split up campaigns based on region.

It is ideal to display your ads based on the geographic region of the visitor. If you organize your keyword ad groups properly, you can customize your ads to attract more people. This is a key method to personalize your ads, as you can write them in a language native or familiar to people.

Free-BannerV1

Subscribe: iTunes | Android | RSS

Feb 18

Search Ads

By charles kirkland | blog , Stream Ads

In this Checklist we will discuss what kinds of ads work in AdWords, what are the restrictions, what are the best practices, etc.

Here are some points you need to keep in mind before creating Search Ads.

1. Visibility

article_1_1

Since your ad is the only thing which your buyers will see, make it stand out and visible. People will click on the ad they fing attractive and visually appealing.

2. Get To Know Your Customers

article_1_2

Do some market research and get to know who your customers are.  What are the thought process of your customer? Stand in their shoes and figure out what they need. Climb into their heads to understand what kind of conversation they are likely to have.

3. Be Relevant

article_1_3

This is the golden rule. If you are not relevant you won’t make it. Your ad costs will be high, your Quality Score and ad positions will be low, and you will not stand out anywhere. That is why we need the most relevant ads to show to our prospects. Since we have already told you how to structure your campaign with tightly themed AdGroups. If you follow that process, making relevant ads are quite easy. Make sure you add keywords in your ad to make it even more relevant.

4. Focus On Your Prospects

article_1_4

Focus on your prospects. Write ads in their local language, don’t use the industry language. You need to talk to them in a way they understand.

5. Use the USP (Unique Selling Proposition) /Benefits in the Ads

article_1_5

You need to tell your prospects why they should they choose you. You need to include the benefits or the unique selling proposition that makes you different from the other advertisers. For example, a USP for a restaurant could say, “24/7 Home Delivery,” or a Repair Shop could use, “Get Your TV Repaired in Just 2 Hours.”

So these were the points that you should always keep in mind while making search ads. The following is the format of Search Ads.

article_1_6

This is what you will see when you create your new ad.

Here is how you make your first ad:

1. Headline

article_1_7

These are some points to take into consideration when choosing the Headline for your search ad:

  • Character limit is 25. Hence do not exceed the character limit or else you won’t be able to save the ad.
  • Make sure the Headline is a catchy one. According to studies, most searchers click on ads by just looking at the Headline.
  • Do not use a full stop or an exclamation mark at the end.
  • Do include Keywords in the Headline.

2. Description Line 1 (DL1)

article_1_8

  • Character limit for DL1 is 35.
  • Include Benefits or USP here.
  • Do add a full stop (.) or an exclamation mark (!) at the end so that when your ad is placed at the top the DL1 is attached with the headline. This feature is called extended headline. Here is what it looks like:

article_1_9

3. Description Line 2 (DL2)

article_1_10

  • The character limit for DL2 is also 35.
  • Do use a Call to Action (CTA) to tell the prospect what to do next. NOTE: You cannot use Click Here as a CTA, it is against Google’s policy.
  • If there is any additional benefit, put it in here. For example: 100% Free Estimates. Call Us Now!

4. Display URL

article_1_11

  • The character limit is 35.
  • You cannot use a different domain other than the landing page domain.
  • You can add keywords after the domain name. For example: Ishayoga.org/Learn-Yoga

5. Destination URL

  • The Character limit is 1024.
  • The page should not give a 404 error.

6. Follow the Rules

  • No Spelling or Grammar mistakes.
  • No Superlatives (#1, Best) Though you can call yourself best if some third party organization has awarded you a certificate stating that you are the best in this field.
  • Do not write in CAPS.
  • No Excessive use of punctuations.
  • Do not include phone numbers.
  • Do not use click here as a CTA.
  • Do not use any trademark in your ads, though you can use it as a keyword.

For more information on Policies you can visit this link: AdWords Policies

7. Get Ideas From Competitor’s Ads

article_1_12

The above screenshot is taken from Spyfu.com, which we have already discussed during the keyword Research checklist. You can use Spyfu to look for your competitor’s ad and get ideas for your own ads. Spyfu is a paid tool, but it lets you see some of the ads for free. Just head over to Spyfu.com, type in your keyword and scroll down to the end of the page.

Extensions

We have already discussed some Ad Extensions but now we will go into deep detail for each. Mainly, there are two types of extensions.

Manual Extensions, which you have to set it up on your own; and Automatic Extensions, which AdWords sets up on its own.

Ad Extensions are free to use and come at no extra cost.

Manual Extensions

There are 6 types of manual extensions:

  1. Sitelinks
  2. Calls
  3. Location
  4. Callout
  5. Apps
  6. Reviews

article_1_13
Picture Credits: PPCHero.com

As you can see in the above screenshot, all 6 manual ad extensions are used by the publisher to make their ad look bulkier. Ad Extensions even have a part to play in the calculation of your AdRank, therefore it is always advised to use Ad Extensions for your ads.

article_1_14

You can add Ad Extensions at campaign level by clicking on the Ad Extensions tab and then selecting which ad extension you want to use. Next, click on the +Extension button. We will walk you through the setting up process:

1. Sitelinks Extension

article_1_15

Sitelinks are links to other pages of your website. Most of the time the sitelinks would look similar to the sitelinks in the right screenshot, but if you have a very good Quality Score, your description might come up too.

article_1_16

When you select sitelinks as an extension and when you click on +Extension, a dialogue box appears. Here, you need to click on +Sitelink. At this point, the dialogue box shown below will appear where you need to put in the details.

article_1_17

You have to use other links to your website. In this screenshot, we have used Google.com.

2. Location Extension

article_1_18

For location Extension you need to put in your physical storefront address through Google My Business. Just sign up at My Business, Locate your Business, connect the account with AdWords and you are done. Below is the screenshot of the same:

article_1_19

3. Call Extension

article_1_20

Call Extensions help your prospects reach out to you by calling you. Your phone number is displayed in the ad itself when you use call extension.

article_1_21

By clicking on +New phone number you’ll see the following dialogue box:

article_1_22

Here you have to input your phone number along with the country. You can even use Google Forwarding phone number in which Google will provide you a number, which the customer can call and will further redirect to you. This service is free of cost and is useful when you want to track the conversions and the number of minutes each call lasted. You can even select the device preference as mobile. In this instance, your phone number will only show when your ad is triggered on a mobile device.

4. Callout Extensions

article_1_23

The callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google Search Results as shown in the screenshot above.

article_1_24

When you click on the +New Callout button, you will see a dialogue box just like:

article_1_25

You can add 4-5 callouts just like this and make your ad stand out from the rest. Callouts can be some extra benefits that you are providing to your customers. Using callout extension is totally free of cost.

The other 2 extensions – Review and App Extensions can be added in a similar fashion.

Automatic Extensions

Here is a table that explains the types of automatic extensions that are available:

article_1_26

Some of the Automatic Ad Extensions are not available globally because of some restrictions. Let’s discuss all of these extensions in the following section:

Consumer ratings

Show off what customers appreciate with high-quality survey data.

article_1_27

Previous visits

Show people if they’ve clicked through to your website from Google Search results before.

article_1_28

Social extensions

Show how many Google+ followers you have.

article_1_29

Dynamic structured snippets

Dynamic structured snippets show additional landing page details automatically with your ad on Google search.

article_1_30

Dynamic Keyword Insertion

We can include the keywords in the ads using the Dynamic Keyword Insertion (DKI). It is a special feature in which Google itself will replace the default text with the keyword which triggered the ad. We will walk you through all of the details about DKI.

For DKI, we input a special string which is {KeyWord: Default Text}. As you can see, if a search query triggers our ad and if that query is a keyword in our list, then the default text is replaced with that keyword, hence making the ad more relevant.

Let’s say you’re advertising a chocolate shop. You could use a keyword insertion code in your ad headline:

Headline: Buy {KeyWord:Chocolate}

AdWords will try to replace this code with one of your keywords in your ad group (“dark chocolate,” “sugar free chocolate,” “gourmet chocolate truffles”), but when it can’t, (if the search query is bigger than than character limit either in Headline or the Description Lines) it’ll use the word “Chocolate.”

Note that the person’s search term isn’t always the same as the keyword.

article_1_31

As you see that the keyword gets replaced with the search query. You can use the DKI in any of the tabs such as: Headline or Description Line 1, Description Line 2 and Display URL.

article_1_32

As you can see in the image, the capitalization depends upon the syntax of the word “Keyword,” therefore you need to take care while working with these.
article_1_33

As you can see in the screenshot, you can automatically choose the Title case, Sentence case and the lower case and give a default text whenever you type in {Keyword:        } syntax. Hence, you need not to worry about the capitalization of K or W in Keyword.

Free BannerV1

Subscribe: iTunes | Android | RSS

Feb 18

Ads in Google Adwords

By charles kirkland | blog

Before Starting up with Ads we want you to know what type and what kind of ads are there in Google AdWords.

article_9_1

These are the ads that you see on the search page. These are known as Text ads and are made by Search Network Campaigns only. There are 3 ads that are shown on the top and 8 on the right side. As you see, there is a lot of room for your ads to come in and gain some momentum.

In order to get into the top 3, your ad should have a minimum Ad Rank, otherwise it’ll be shown on the right side in a lower position. We will talk about Ad Rank later on.

You can run Ads on the Search Network only with the CPC and CPA Pricing Model. The CPC(cost per click) Model is where you pay whenever someone clicks on your ad. In the CPA(Cost Per Acquisition) model, you tell Google the minimum cost you want to spend to acquire a lead, and Google will get you the number of clicks required to get a single conversion with the cost that you have specified. Google does this by looking at the previous account history.

NOTE: You can only run the CPA model if you have a minimum of 15 conversions in the last 30 days.

In this image, you can see that the advertisers are using Ad Extensions to make the ad look bulky. We have explained a bit about Ad Extensions in the account setup checklist but we will go into detail later on.

article_9_2

article_9_3

This is how the Search Ads look on different devices.

article_9_4

This are Display ads which are deployed using the Display Network. You can see these ads on those websites who are publishers on Google AdSense. Display ads are mostly used for creating brand awareness and less for Direct Response.

article_9_5

This is how different display ads are shown on Websites. They can be in the form of Text Ads, Image Ads and Video Ads.

article_9_6

Google Shopping Ads, previously known as Product Listing Ads, are ads specifically made to advertise products which online retailers are selling. These ads are extremely helpful for getting quick conversions. For making shopping ads, one needs to have an account at Google Merchant Center. We will go through the details of Google Shopping ads later on.

To understand better, let’s see a table which shows which ad formats are available in which Network.

article_9_7

In this table, you can see which Ad formats are available in which Ad Network. This table will help you get enough knowledge about ad formats. For more details, you can check out this link: Ad Formats

We also have Call Only ads which are a new addition to other Google ad formats. Below is a screenshot of how those look:

article_9_8

Free BannerV1

Subscribe: iTunes | Android | RSS

Feb 18

Conversion Tracking

By charles kirkland | blog

If you don’t get to know what is bringing you business then you’ll surely fail. Each account has a campaign and getting to know from where your conversions are coming is a plus point as you can invest more in that campaign and make it even more profitable.

Google AdWords conversion tracking can be easily used to track from where your conversions are coming. A conversion can be made by filling out a form, calling a number, buying something, downloading something, watching a video, etc.

AdWords provide a code which will track the conversions. You need to put this code on those pages where the customer will land after completing the task for which you want to count as a conversion. Let’s say you run an eCommerce company and you want to keep track of the conversions. In order to do this you have to put the conversion code on the thank you page, which appears last when the transaction is completed. When a customer reaches the thank you page after clicking, an ad the code then fires a pixel which tells AdWords that a conversion has been made.article_7_1

Click on Tools and then Conversions

article_7_2

Now click on +Conversion

article_7_3

Here you have to select the source of your conversions. The details of the conversion sources are given in the screenshot, hence choose whatever suits you the best.

article_7_4

You need to assign a name to your conversion tracker and then you need to give it a value so that you can see the conversion value in your AdWords account itself. Two options are given. Click on Each time it happens, the conversion has the same value if all of your products are priced at the same value. If you run a website and your products have different prices, then it is wise to use the 2nd option wherein the website returns the conversion value. You can see the different supported platforms to customize the conversion tracking here: Track Transactions

article_7_5

Next is the conversion window where you have to select how long you want to track your conversions. Following that is the category section which you can ignore. After setting up the details, click on save and continue.

article_7_6

You need to copy the code and put it on the thank you page (the page where your customer will land after completing the task you want him or her to complete) You can add it yourself or email it to your website developer to add. Don’t forget to add the value to the code.

article_7_7

For App install tracking you need to go to the conversions page and then click on “Select” under App.

article_7_8

After clicking on select a dialogue box will appear where you have to select if you want to track App Downloads or In-app Actions and then you need to select the app platform.

article_7_9

Similar to the Website conversion details, you have to give details about the worth of each download or you can check the radio which says Don’t assign a value to this download.

In the next row you have to give the link of the app that you want track conversions on. After clicking on save, you are all set.

article_7_10

For Phone Call tracking, click “Select” under the phone calls box.

article_7_11

After clicking on select you’ll see a dialogue box where there will be 3 options. You can select whichever suits you the best. A Google forwarding number is a number which the customers call and the call is then redirected to your phone number. We use a Google forwarding number just to track the number of calls.

article_7_12

The rows are the same as the website conversion setting. Here there is a row for call length where you have to specify the number of seconds after which Google can consider a call as a conversion.

You have to setup the Google Call Forwarding number from the call extension tab.

article_7_13

Here you have to select Call Extensions from the drop down menu and then click on +Extension.

article_7_14

In the next window you have to click on + New Phone number and complete the following steps:

article_7_15

In this screen, you have to select the radio button which says “A Google forwarding phone number.” In this case, Google will assign you a number so when a customer calls on that number it will be redirected to your original phone number which you provide in the first textbox.

Make sure to put a mark on the last checkbox which says count calls as phone call conversions.

For more information on Phone Tracking you can check out an article here: Track calls to a Google forwarding number on a website

For offline conversion tracking you can read an article here: Tracking offline conversions

Free BannerV1

Feb 17

Setting-Up AdWords Account

By charles kirkland | blog , free lessons

article_6_1

Go to AdWords.com and click on Sign up. Here you can either sign up with your existing I.D. or just login with your Google Account.

When you login to your AdWords Dashboard for the first time, you’ll see the screen that is shown above. Here you’ll have to give some details like your Email Address, Country, Time Zone and Currency. Make sure you give all the correct information here because once it is saved you won’t be able to change them again.

article_6_2

After you click on the Save and Continue button, you’ll see this screen. Either you can click on the “Create your First Campaign” or just go through the other checklist to learn more, then return to this step.

article_6_3

You can input the Campaign name in the specified text field. Make sure that you name the campaign in such a way that you will be able to easily identify what your campaign is about.

Make sure you choose “Search Network only” if you want to show your ads on the Google Search Engine. Don’t use Search Network with Display Select since you won’t be able to optimize the campaigns easily.

article_6_4

After Choosing Search Network Only, you’ll see some different options to choose from like “Standard,” “All Features,” etc. Make sure you choose “All Features” if you do not want to run ads for different types like “Mobile App Installs” and other options which will be discussed later on.

On the next tab, Google will ask you, if you want to include search partners or not. It is optional, so it  depends on whether you wish to include them or not. We recommend that you use it.

article_6_5

As you scroll down, you can see the Devices tab where you don’t have any options to choose from. In the next tab, you can choose the location you want to target. Click on “Let me Choose” and then enter the country or region which you want to target.

The Advanced Search option will be discussed in the next Screenshot. There are some location options from where you can choose the option best suited for you.

article_6_6

When you click on Advanced Search, you will see the dialogue box as shown in the above screenshot. Clicking on “Radius Targeting” will give you an option to set a radius around the region you have selected.

article_6_7

On clicking on “Bulk Locations,” you can list around 1000 locations to add. This is the best option to choose for adding multiple locations at one time.

article_6_8

After you return from Advanced Location Options, the next tab will be for the Language you want to target. Keep in mind that Google will use the Google Interface as the language targeting. For example, if you target French, your ads will be shown to those people who use the Google.com.fr domain

article_6_9

Next is the Bid Strategy, in which you have two options. Under Basic Options you’ll see “I’ll manually set my bids for clicks” and “AdWords will set my bids to help maximize clicks within my target budget.” We highly recommend you select the first option, since the second option proves to be an expensive one.

Next you have to set a default bid. The minimum you can enter is $0.01. After this you have specify the budget for this campaign.

article_6_10

When you click on Advance Options you will see two more options to choose from which are “Enable Enhanced CPC (ECPC)” under Focus on Clicks. Based on your conversion tracking data, ECPC bidding can raise your bid up to 30% (after applying any bid adjustments you’ve set) for clicks that seem more likely to lead to conversions and can lower your bid as much as 100% for clicks that seem less likely to convert.

Next is Focus on Conversions where Google will use CPA bids provided by you and will try to get you a conversion within that stated bid.

NOTE: Both of these features become active only once you have around 15 conversions in the past 30 days.

article_6_11

Next you should see the Delivery method in which you have 2 options: “Standard” and “Accelerated.” If you select Standard then your ads will be shown evenly throughout the day hence, your ad may not be shown every time someone types in your keywords. Whereas if you select the Accelerated option, your ads will be shown every time a keyword is entered, which triggers your ad. This means your ad will be shown  frequently until your budget is exhausted.

article_6_12

Next you will see the Ad Extensions tab. Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated. Let’s discuss all of them in the following screenshots.

article_6_13

Location Extension helps people nearby find your nearest storefront or give you a call. When you click on the extension tab, a new dialogue box would appear as shown in the screenshot. You need to click on “Add Location” to add your physical storefront address.

article_6_14

The Sitelinks extension helps you add links in order to help people find what they’re looking for. These are links of your website that are shown below the ad. You have to click on New Sitelink to add the sitelink to your campaign.

article_6_15

When you click on “Add Sitelinks,” the screenshot shown on the left will come up. Put in all the details about your link and click on “save.”

After adding all of the sitelinks, your ad will look the same as shown on the right side above.

The other Extensions can be added the same way. It is highly recommended to use Ad Extensions as they make your Ad look heavy and also have an effect on the Quality Score.

article_6_16

Next under Advanced Settings you would see the Schedule tab where in you can schedule your ads according to your needs.

article_6_17

Under Ad delivery: Ad rotation, you would see different options to show your multiple ads. AdWords has explained very well on the page itself, how all of the options work.

After setting up everything just click on “Save and Continue” from where you’ll be redirected to create an AdGroup for the Campaign.

article_6_18

The first step is to name your AdGroup in such a way that it will be easy for you to know what kinds of keywords will be in this specific AdGroup.

After naming the AdGroup, you have to create an ad. There are many guidelines for making ads which can be found here: AdWords Guidelines

You need to keep the Headline within the 25 Character limit and DL1, DL2 and Display URL under the 35 character limit. Do not forget to add a call to action in the DL2 and always try to end the Description Lines with either a full stop or an Exclamation Mark whichever seems relevant.

article_6_19

After making the Ad Creatives below, you’ll find a Dialogue box where you have to add the relevant keywords along with the match types.

NOTE: We have prepared a separate Keyword Research Checklist. Go through it to get more information on how and what type of keywords you can choose.

article_6_20

Next you have to set up a Max CPC Bid, which is the highest price you’re willing to pay when someone clicks on your ad. You’ll input an initial bid, but you can change your bid as often as you like.

After Clicking on “Save and Continue” you’ll be redirected to billing settings if you are using the account for the first time. You just need to put in your basic information and mode of payment through which you wish to pay Google for the advertisement costs.

article_6_21

After completing all the options stated above, your account would look like this.

This was a basic setup of an AdWords account. We will dive into deep details on how to use AdWords Editor to make bulk changes on the account.

Free BannerV1

 

Feb 17

AdWords Editor

By charles kirkland | Adwords , blog

AdWords Editor is a free downloadable application to manage your AdWords campaign. You can make bulk changes by importing all of the account data and then uploading the campaigns back into the account for the changes to take effect. Here you can even work offline and make changes. When you go online you can upload the same. You can download the AdWords Editor for Mac or Windows from here: Google AdWords Editor

article_3_1

Upon opening the application you will see the above shown interface. To add an account you need to click on Add, as shown in the screenshot above.

article_3_2

Next a dialogue box will appear where you have to sign in with your AdWords account.

article_3_3

In the next dialogue box, you can either download all the campaigns or choose which ones to download.

article_3_4

Upon clicking the Open button you can see all of the campaigns. You can also click on Ad groups on the left hand side and see all of the Ad groups that are on that account. You can even see the keywords and ads by clicking on them on the left sidebar.

Now lets make some sheets from where we can upload the data by copying it into the Editor.

article_3_5

This is a campaign sheet where you have to include the Campaign name, Budget, Status and Campaign type. Make sure you use the same column names, otherwise Editor won’t pick it up. Copy this to your clipboard.

article_3_6

Now select Campaigns on the left side bar and then click on Make Multiple Changes.

article_3_7

As you click on Make Multiple Changes, a new dialogue box will appear wherein you have to put the excel sheet data. I hope you already have copied the campaign sheet. Now click on Paste from Clipboard button and wait for the data to populate. Look over the data, and if everything looks good, then click Process.

article_3_8

Here in this dialogue box you have to review the data that you have imported. Take a look at the number of campaigns you have made and the number of campaigns that are processed. If they are same, then just hit the Finish and Review changes button.

article_3_9

On the next screen, you would see the changes that you have made in highlighted in green. Analyze everything and then click on the Keep button that is at the top.

You have now created the campaigns in much less time when compared to making campaigns manually on the AdWords Interface.article_3_10

This is the AdGroup sheet which contains three columns. These are Campaign, Ad Group and Max CPC. If there are 5 Ad Groups in a single campaign then write that campaign 5 times under Campaign and all 5 different Ad Groups against the campaign rows. You can put in the Max CPC as you wish. Copy the sheet.

article_3_11

Now click on Ad Groups on the left sidebar and then click on Make Multiple changes.

article_3_12

Do not forget to click on the radio button that says “My data includes columns for campaigns and/or ad groups” on the upper left corner. If you don’t check this radio button, then the process results might be drastic. Paste all of the data by clicking the “Paste from clipboard” button. Finally, click on Process.

article_3_13We have now inserted all of the campaigns and their Ad Groups in Editor. Now we have to add keywords.

article_3_14

I have taken a new topic for the keyword sheet just to show you that only the keyword sheet can be used to load the campaigns, Ad Groups and Keywords all at one time. You just have to add all the columns that we have discussed above into one sheet, copy it and put it in Editor (discussed in the next step). Do make sure that there are no duplicate columns. You can consider Campaign, Ad Group, Keywords, Match Type, Max CPC, Campaign Status and Columns.

article_3_15

As you can see in the screenshot above, we have included all of the columns so that we don’t have to create the Ad Group and Campaign sheets. However, it is recommended to make a Campaign sheet as we cannot include the Campaign budget and Campaign type column in this sheet. You can find this sheet here for your reference: https://docs.google.com/spreadsheets/d/1Sgm8np39dCLptf0ObqgGaoHwee7nwEptpxCPKKVTZXs/edit?usp=sharing

article_3_16

To import this sheet on Editor you have to click on Keywords on the left sidebar and then on the Make Multiple Changes button on the top.

article_3_17

Do not forget to click on the radio button that says “My data includes columns for campaigns and/or ad groups” on the upper left corner. If you don’t check this radio button, then the process results might be drastic. Then paste all the data by clicking on the paste from clipboard button. Lastly, click on Process.

After reviewing the changes, Keep them if everything is okay or select Revert if something wrong has happened. You will get a warning that the ad groups don’t have any ads in them. Ignore that warning as of now. If there are any errors rectify them.

article_3_18

NOTE: If you are using just the Keywords sheet to input all of the data, then you have to insert your budget in the selected campaign, which will show a error. Also, after posting all the changes in your account, you need to change the Campaign type of your campaigns to Search Only.

article_3_19

 

This is the Ad sheet which includes columns for Campaign, Ad Groups, Headline, DL1, DL2, Destination URL and Display URL. If you want to make two ads in a single Ad Group, you can just make a duplicate row with the Campaign and Ad Group and input a different Headline, DL1 and DL2. You can find the sheet here: https://docs.google.com/spreadsheets/d/1_sVcSev-UPjfTFvtgVV-bvY0qDWdnXun91qNWU4SfZ4/edit?usp=sharing

article_3_20

To input the ads into Editor you need to click on Ads in the left sidebar and then click on Make multiple changes. The same procedure is followed as discussed in the Adding Keywords section.

After adding all of the data into the AdWords you have to click the Post button, which is situated at the top, to post all the changes into your AdWords account.
NOTE: Whenever you start working on AdWords Editor do keep in mind to click on the Get Recent Changes button.

Adding data through AdWords Editor is pretty easy and it saves a lot of time.

Free BannerV1

 

1 2 3 6