All Posts by charles kirkland


About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.

Jul 12

Facebook Ads Reporting Tools

By charles kirkland | FaceBook

Powerful Facebook Reporting Tools

  • Facebook Reporting Tools for Digestible Page Analytics
  • Discover What Content Resonates With Your Audience
  • Easily Report on Facebook Page Impressions and Fan Growth
  • Tag Posts & Comments for Aggregate Campaign Analysis
  • Visualize and Export Page Data With Dynamic Charts
  • Unlimited Facebook Reporting at Your Fingertips

Report Garden

  • Helps online ad agencies create analysis and performance reports for their clients. Some of our key highlights are Campaign based reporting, Multi Channel Reporting, & Automatic scheduling of reports. We can help you build beautiful, customised marketing reports that impress!
  • Create intuitive, beautifully designed Facebook Ads reports in minutes!
  • Helps you measure ROI for the time and resource invested into maintaining a strong profile. ReportGarden lets you present targeted adverts, budget spent and results across devices using a range of performance metrics.
  • Reach
  • Frequency
  • Impressions
  • Social Impressions
  • Social Reach
  • Engagement metrics help you understand what Facebook ads get attention and what ads don’t. Report Garden helps you visualize various engagement metrics to measure growth and performance over time to see how you’re improving.
  • Time
  • Age
  • Gender
  • Placements
  • The Success of your Facebook Ad campaign depends on how precisely you are able to target your audience. Report Garden lets you present demographic dimensions with detailed conversion data to make it enormously insightful for clients.


  • Pull data from the majority of advertising channels right into Google Sheets. With this Google Sheets add-on, we track our Facebook ads reach, frequency, and CPC over time. This allows us to better understand when ad fatigue is setting in and it’s time to update creative at scale.

AdEspresso by Hootsuite

  • Analyze your Facebook Ads campaign and discover what's working and what's not about it! It only takes 4 clicks and it's totally free. Start optimizing your campaigns now!
  • Getting the best ROI possible from your Facebook Ads campaigns can be tough, finding your ideal target often requires days of work analyzing countless rows of Excel data. It's 2017, why can't it be simple?.
  • Welcome to AdEspresso Campaign Rater. Discover what's working and what's not in your campaigns in 4 clicks, totally free.
  • Quickly generate an appealing report on your Facebook Ads campaign to share with your colleague.
  • Immediately understand the key metrics of your campaign: How much are you spending? What are you getting from your advertising budget?
  • Compare side by side Age, Gender, Countries, Placements, Devices: What's making you money and what's just a waste of time?
  • Compare your performances with your industry's benchmark, are you beating your competitors or do you still need to improve? (Coming Soon)

GROW + Facebook Business

  • Gain powerful insights when you add Facebook Ads to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Facebook Ads alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.


  • Increase the scale, performance and ROI of your Facebook ad marketing campaigns through our advanced product and services.
  • This tool offers four distinct services:
  • Ad creation
  • Analysis and reporting
  • Optimization
  • Targeting
  • The analysis and reporting feature is among my favorites, thanks to:
  • Automated client reporting
  • Automated graphical reporting
  • Visualization of important parameters

While you can use AdSpringr for personal marketing campaigns, it is often used by agencies that manage advertising for a variety of clients.


  • Douply helps you to measure and analyse important KPI’s such as reach, engagement, likes and comments in order to make the right strategic decisions on your Facebook Ads campaign. The features of our reporting tool make it fast, easy and fun!

Socialbakers Suite

  • The most advanced social media analytics, reporting, publishing, and recommendation suite in the industry. Start delivering measurable impact on your community and business today with Socialbakers Suite.

Socialbakers Suite

  • Paid tool with a ton of features including ad scheduling, performance-based rule setting, auto rotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.

Cross-Network Reporting & Automation

  • Report. Craft the perfect Search and Social PPC reports with easy drop-in widgets, table filters, custom data and more.
  • Automate. Place your AdWords, Bing, Facebook, LinkedIn, and Twitter campaigns on autopilot with Rules, Alerts, Dayparting, A/B Testing, Flighting and more.
  • Manage. Simple campaign creation flows coupled with powerful management tools such as bulk editing, campaign grouping, and ad variation testing across search and social.
  • Universal Data API. Import all of your cross-channel ad performance data into your Marketing Automation, CRM, or BI systems from a single, uniform feed.


  • Our step-by-step tools help you easily create a professional-quality design, target your audience, set your budget and measure your results. We'll even save your designs so you can test small changes to optimize future campaigns.
  • Increase your Facebook, Twitter, and LinkedIn engagement.
Feb 23


By charles kirkland | Podcast

This is the secret question I ask myself all the time.

This is what allows me to be so hyper-productive.

I ask myself this before I sign up for a newsletter, webinar, class or anything that requires my time.

Because your biggest enemy in business is not your competition; it's your time.

You only have a limited amount of time and if you don’t get the maximum value from it, you’re doomed to fail in everything you do.

I often hear marketers complain about struggling and about how nothing will work for them. That is a symptom of a bigger problem.

Your cure is changing how you manage your time.

That's why person X can make it work while other people can’t get things off the ground.

I know this is not what people want to hear; most marketers tell you it's not your fault.

The more you can control how you use your time, the faster you can succeed.

Talk soon,

Charles Kirkland

Feb 22

4 Ways Digital Marketing is Changing in 2017

By charles kirkland | Traffic

I know what I’m about to say is going to ruffle a few feathers.

But times have changed and if you don’t innovate you will be out of business in a very short time.

As we are rounding the corner for the 1st quarter of 2017 you need to have some type of game plan and road map for how you are going to grow your business.

Here are 4 things I suggest you look at.

1. The pixel is more powerful than the email.

I’m sure this one is going to be a shocker. I’m not saying email is dead. What I’m saying is people are spending less and less time in the inbox. Personally I’m down to checking email only 2x a day on desktop.

People speed through the inbox like it is a race to win. You get just a few minutes max if someone even decides to open your email.

But when you have them pixelated you can remarket to them all over the web in real time.

2. Paid traffic is no longer an option.

As the founder of the Media Buyer Association of course I want you to use paid traffic but only in a smart way. See, paid traffic will amplify your offer.

If the offer is good, it will convert creating positive ROI.

If your offer is lacking, then paid traffic is a waste of money.

Using paid traffic you can quickly tell if an offer has legs or not and with some basic split testing you can start improving a bad offer.

3. SMS and Messages apps are the new email.

Your mobile phone is your life line to the online world. When I don’t have mine handy or the battery is low, it can be stressful.

Because of that SMS and Message apps are the instant connection to everyone on the planet. Email is old and cold while SMS and Message apps are still personal.

4. You need a partner because things are changing.

Because of some very recent health scares it hit me that no man is an island.

In order to grow your bottom line you need to have a partner who is strong in the areas you’re weak. Plus, things are changing so fast you have to have somebody to help you make sense of it all.

Because of that I want to invite you to the Partner with Charles workshop this Thursday at 8PM EST where I’m going to dive deeper into this.


?Charles Kirkland

Feb 15

The FaceBook Conversion Tracking Pixel is Dead…

By charles kirkland | FaceBook

Facebook is always showing the marketing world it’s love. 🙂

And today is no different because they have finally killed off the old conversion tracking pixel in favor of a 1 pixel solution.

They have been threatening this for a long time, but they finally pulled the plug on the old pixel.

If you have been using the old FaceBook conversion tracking pixel, you need to login and update your pixel ASAP.

The new pixel setup isn’t hard; it just takes some planning to set up your conversion events.

The new pixel combines both the conversion tracking pixel and the custom audience pixels.

So you can use one code for conversion tracking, optimization, and remarketing.

This new pixel really is a lot better, and I for one love it.

By the way, I’m looking to partner with only 20 marketers who are willing to let me work with them to grow their business.

Click here to take the 1st step.

Talk soon,

Charles Kirkland

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