All Posts by charles kirkland

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.

Jan 13

Who would have ever guessed?

By charles kirkland | blog

Who would have thought only a few years ago people would be using mobile devices instead of desktop to do almost everything?

I still remember my first 3 watt Motorola bag phone.  That thing put out enough power to fry your brain and call the moon at the same time.

It was huge by today’s standards.  Times have changed, that’s for sure.  Just look at Apple vs. Facebook.

Can you believe that an underdog computer maker and a social network startup would become the tech titans they are today?

Who would have ever guessed?

Both Apple and Facebook embraced mobile and grew like crazy while Dell and Microsoft passed on it and are now stuck playing 2nd fiddle.  As marketers we have to embrace change and leverage it to our advantage just like Apple and FaceBook are doing.  Mobile is where the biggest growth is for marketers. If we can’t adopt too, we are headed the way of the dinosaur.

Right now I want to invite you to get my newest course about how to use Apple’s private ads network to get your offer seen on iPhones, iPads, and iPods.

Grab it today while it’s in prelaunch and before the price goes up.

https://mediabuyer.iljmp.com/1/iAds2

Talk soon,

Charles Kirkland

Dec 13

How many clicks does it take to make a sale?

By charles kirkland | Uncategorized

As a kid one of my favorite Saturday morning commercials was the Tootsie Roll pop’s “how many licks does it take to get to the center of a Tootsie Roll pop.”

Now I’m a little older and the question is different. How many clicks does it take to make a sale on ClickBank?

That is a loaded question because you can’t just pull some magic number out of thin air…well, you could, but it would be dead wrong.

First, you have to look at the traffic source you are using. Is this endorsed email traffic from someone with a high quality list or is it junk exit porn traffic?

It’s a massive difference in the quality of those clicks.

Second, what is the buyer intent of the traffic?

Is somebody looking to make homemade soap or did they search for how to get rid of a pimple before Friday?

Only one of these people is in pain and is willing to solve his problem through buying something.

Third, what is the price point and conversion rate of the sales page?

Getting somebody to buy a $5.97 product with free shipping is very different from selling a $497 home study course.

I hope you see that all traffic is not created equal and you have to take that into consideration.

But the biggest take away is this: forget about how many clicks  does it take to make a sale and instead look at how much you make per click.

Make sure you check out my new Yahoo Traffic course to see how to get high quality buyers coming to your site today.

https://mediabuyer.iljmp.com/1/HowMany

Talk soon,

Charles Kirkland

P.S. What was your favorite Saturday morning cartoon?

https://mediabuyer.iljmp.com/1/HowMany

Dec 09

How To Make Retargeting Work For Your Campaigns

By charles kirkland | Retargeting , Uncategorized

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Retargeting can turn a losing campaign into a profitable campaign almost overnight when it’s used correctly.  Unfortunately, I see marketers making the same mistakes with retargeting time and time again.  Watch this short video to see why retargeting could be harming your profitability more than it helps.

Nov 17

Do natives ad work?

By charles kirkland | Uncategorized


[button_6 text=”style5_continue.png” align=”center” href=”http://mediabuyerassociation.com/yahooads/”/] With all the buzz and hype about native ads you have to wonder…do they really work?

Most marketers are failing miserably with native ads because they are still marketing like it’s 2010. I’m sure that’s not what you wanted to hear.

The only way to make native ads work is to build your funnel from the very start around native ads. That is what the smartest marketers on the planet
are doing.

Nov 14

High Converting Presell Pages

By charles kirkland | Native Ads

 

[button_6 text=”style5_continue.png” align=”center” href=”http://mediabuyerassociation.com/yahooads/”/]

 

Since I released a new course on Yahoo Stream Ads I have been getting a lot of questions.  The biggest question I’m getting is about what makes a good presell page.  I decided to just make a video and walk you through a high converting page so you can model it.

Nov 05

Native Ads In Action

By charles kirkland | Marketing , Native Ads

 

Last week I really messed up my back and now I need to have physical therapy.  It seems that I’m not 18 anymore. Spending 3 straight days in bed gives a guy a lot of time to surf the web. It seems that everywhere I went I saw more and more native ads.

In all my split testing there have been very few times that an opt-in page out performs a native ad and presell page in terms of fast ROI.  Native ads and presell pages just convert better in most mainstream markets.

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