All Posts by charles kirkland

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.

Aug 18

Clicks at $5+ Today

By charles kirkland | Uncategorized

This is the dirty secret people don’t talk about very often.

A lot of businesses in virtually every niche had hockey stick growth in the early 2000’s because of Adwords.

You had very little competition regardless of the niche.

I still remember complaining about paying 4 cents per click in search.

Those same clicks cost $5+ today.

The early adopters on Facebook got the same advantage.

Cheap traffic + low competition = crazy growth.

The same tactics that worked like gangbusters just a few short years ago would bankrupt you today.

Look for the new, emerging opportunities and capitalize on them before your competition does.

Right now the 3 most undervalued opportunities I see for the next 3 years are Youtube, Facebook video ads, and remarketing.

Because of that I have a LIVE call set up with Tim Page where you’ll discover the 4 steps to getting more leads and sales using Facebook re-targeting (and spending less to get them!).

And among other things, we’ll cover things like…

  • A step-by-step guide to using Facebook’s retargeting to generate high quality, low-cost leads that are ready to buy your product…
  • The video script writing formula Veeroll uses for creating just the PERFECT script for your video ads…
  • A guide to creating stunning video ads without any camera gear, video editing software, or even being on camera yourself…
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!

After this training — you’ll be able to run your first high-converting, low cost retargeting campaign right away!

Make sure you register now, because there are only a few days left, and I would hate for you to miss out on this one!

Talk soon,

Charles Kirkland

Jul 12

Facebook Ads Reporting Tools

By charles kirkland | FaceBook

Powerful Facebook Reporting Tools

https://sproutsocial.com

  • Facebook Reporting Tools for Digestible Page Analytics
  • Discover What Content Resonates With Your Audience
  • Easily Report on Facebook Page Impressions and Fan Growth
  • Tag Posts & Comments for Aggregate Campaign Analysis
  • Visualize and Export Page Data With Dynamic Charts
  • Unlimited Facebook Reporting at Your Fingertips

Report Garden

http://reportgarden.com/

  • Helps online ad agencies create analysis and performance reports for their clients. Some of our key highlights are Campaign based reporting, Multi Channel Reporting, & Automatic scheduling of reports. We can help you build beautiful, customised marketing reports that impress!
  • Create intuitive, beautifully designed Facebook Ads reports in minutes!
  • Helps you measure ROI for the time and resource invested into maintaining a strong profile. ReportGarden lets you present targeted adverts, budget spent and results across devices using a range of performance metrics.
  • Reach
  • Frequency
  • Impressions
  • Social Impressions
  • Social Reach
  • Engagement metrics help you understand what Facebook ads get attention and what ads don’t. Report Garden helps you visualize various engagement metrics to measure growth and performance over time to see how you’re improving.
  • Time
  • Age
  • Gender
  • Placements
  • The Success of your Facebook Ad campaign depends on how precisely you are able to target your audience. Report Garden lets you present demographic dimensions with detailed conversion data to make it enormously insightful for clients.

SuperMetrics

https://supermetrics.com/

  • Pull data from the majority of advertising channels right into Google Sheets. With this Google Sheets add-on, we track our Facebook ads reach, frequency, and CPC over time. This allows us to better understand when ad fatigue is setting in and it’s time to update creative at scale.

AdEspresso by Hootsuite

  • Analyze your Facebook Ads campaign and discover what's working and what's not about it! It only takes 4 clicks and it's totally free. Start optimizing your campaigns now!
  • Getting the best ROI possible from your Facebook Ads campaigns can be tough, finding your ideal target often requires days of work analyzing countless rows of Excel data. It's 2017, why can't it be simple?.
  • Welcome to AdEspresso Campaign Rater. Discover what's working and what's not in your campaigns in 4 clicks, totally free.
  • Quickly generate an appealing report on your Facebook Ads campaign to share with your colleague.
  • Immediately understand the key metrics of your campaign: How much are you spending? What are you getting from your advertising budget?
  • Compare side by side Age, Gender, Countries, Placements, Devices: What's making you money and what's just a waste of time?
  • Compare your performances with your industry's benchmark, are you beating your competitors or do you still need to improve? (Coming Soon)

GROW + Facebook Business

https://www.grow.com/integrations/facebook-ads-reporting-tool/

  • Gain powerful insights when you add Facebook Ads to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Facebook Ads alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.

AdSpringr

http://www.adspringr.com/

  • Increase the scale, performance and ROI of your Facebook ad marketing campaigns through our advanced product and services.
  • This tool offers four distinct services:
  • Ad creation
  • Analysis and reporting
  • Optimization
  • Targeting
  • The analysis and reporting feature is among my favorites, thanks to:
  • Automated client reporting
  • Automated graphical reporting
  • Visualization of important parameters

While you can use AdSpringr for personal marketing campaigns, it is often used by agencies that manage advertising for a variety of clients.

Douply

  • Douply helps you to measure and analyse important KPI’s such as reach, engagement, likes and comments in order to make the right strategic decisions on your Facebook Ads campaign. The features of our reporting tool make it fast, easy and fun!

Socialbakers Suite

  • The most advanced social media analytics, reporting, publishing, and recommendation suite in the industry. Start delivering measurable impact on your community and business today with Socialbakers Suite.

Socialbakers Suite

  • Paid tool with a ton of features including ad scheduling, performance-based rule setting, auto rotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.

Cross-Network Reporting & Automation

https://www.adstage.io/

  • Report. Craft the perfect Search and Social PPC reports with easy drop-in widgets, table filters, custom data and more.
  • Automate. Place your AdWords, Bing, Facebook, LinkedIn, and Twitter campaigns on autopilot with Rules, Alerts, Dayparting, A/B Testing, Flighting and more.
  • Manage. Simple campaign creation flows coupled with powerful management tools such as bulk editing, campaign grouping, and ad variation testing across search and social.
  • Universal Data API. Import all of your cross-channel ad performance data into your Marketing Automation, CRM, or BI systems from a single, uniform feed.

Pagemodo

http://www.pagemodo.com/

  • Our step-by-step tools help you easily create a professional-quality design, target your audience, set your budget and measure your results. We'll even save your designs so you can test small changes to optimize future campaigns.
  • Increase your Facebook, Twitter, and LinkedIn engagement.
Feb 23

Another SHINY OBJECT?

By charles kirkland | Podcast

This is the secret question I ask myself all the time.

This is what allows me to be so hyper-productive.

I ask myself this before I sign up for a newsletter, webinar, class or anything that requires my time.

Because your biggest enemy in business is not your competition; it's your time.

You only have a limited amount of time and if you don’t get the maximum value from it, you’re doomed to fail in everything you do.

I often hear marketers complain about struggling and about how nothing will work for them. That is a symptom of a bigger problem.

Your cure is changing how you manage your time.

That's why person X can make it work while other people can’t get things off the ground.

I know this is not what people want to hear; most marketers tell you it's not your fault.

The more you can control how you use your time, the faster you can succeed.

Talk soon,

Charles Kirkland