I know what I’m about to say is going to ruffle a few feathers.
But times have changed and if you don’t innovate you will be out of business in a very short time.
As we are rounding the corner for the 1st quarter of 2017 you need to have some type of game plan and road map for how you are going to grow your business.
Here are 4 things I suggest you look at.
1. The pixel is more powerful than the email.
I’m sure this one is going to be a shocker. I’m not saying email is dead. What I’m saying is people are spending less and less time in the inbox. Personally I’m down to checking email only 2x a day on desktop.
People speed through the inbox like it is a race to win. You get just a few minutes max if someone even decides to open your email.
But when you have them pixelated you can remarket to them all over the web in real time.
2. Paid traffic is no longer an option.
As the founder of the Media Buyer Association of course I want you to use paid traffic but only in a smart way. See, paid traffic will amplify your offer.
If the offer is good, it will convert creating positive ROI.
If your offer is lacking, then paid traffic is a waste of money.
Using paid traffic you can quickly tell if an offer has legs or not and with some basic split testing you can start improving a bad offer.
3. SMS and Messages apps are the new email.
Your mobile phone is your life line to the online world. When I don’t have mine handy or the battery is low, it can be stressful.
Because of that SMS and Message apps are the instant connection to everyone on the planet. Email is old and cold while SMS and Message apps are still personal.
4. You need a partner because things are changing.
Because of some very recent health scares it hit me that no man is an island.
In order to grow your bottom line you need to have a partner who is strong in the areas you’re weak. Plus, things are changing so fast you have to have somebody to help you make sense of it all.
Because of that I want to invite you to the Partner with Charles workshop this Thursday at 8PM EST where I’m going to dive deeper into this.
Facebook is always showing the marketing world it’s love. 🙂
And today is no different because they have finally killed off the old conversion tracking pixel in favor of a 1 pixel solution.
They have been threatening this for a long time, but they finally pulled the plug on the old pixel.
If you have been using the old FaceBook conversion tracking pixel, you need to login and update your pixel ASAP.
The new pixel setup isn’t hard; it just takes some planning to set up your conversion events.
The new pixel combines both the conversion tracking pixel and the custom audience pixels.
So you can use one code for conversion tracking, optimization, and remarketing.
This new pixel really is a lot better, and I for one love it.
By the way, I’m looking to partner with only 20 marketers who are willing to let me work with them to grow their business.
I just made a video about why the traffic ferry don’t exist and some of the real problems we never talk about.
P.S. Register for The 7-Step ‘Lead Acquisition System’ that allows SMB to generate leads, convert them into clients using LinkedIn advertising tonight.
As a kid I loved the holidays.
I grew up with a very big family and nobody would dare miss Thanksgiving and Christmas at my grandmother’s house.
My grandmother would cook for days getting ready for it, and I would sample everything that came out of the oven. The house would be filled with so many wonderful aromas it was overwhelming.
Fresh baked bread, stuffing, fried chicken, fish, oven roasted turkey, sweet potato casserole...I’m getting hungry now just thinking about it.
She would create a buffet fit for a king and it lasted from lunch until dinner. Then she would pack up leftovers and send them home with the everybody.
Each year I asked my grandmother what she wanted for Christmas, and she always gave me the same answer.
Health for her and the family
Good times with her family and friends making new memories
To be above ground just one more year
Peace of mind to know what the future would hold
None of those things could be bought with money, and as a kid I couldn't understand why she didn’t want more physical things.
I certainly did.
I would create a wishlist a mile long.
But as I have matured I still reflect on her wisdom and appreciate it more and more.
As for health, skip my advice. I’m waiting on results from my blood test last week.
My advice for good times is to know that any day could be your last. Make the most of every second. Overlook the little things and tell someone you love them today. I guarantee it will make somebody's day.
Every day above ground is a good day. And when I’m not, it's still going to be a great day. You have to live every day with happiness, joy and a passion for life. Be truly thankful for what you have.
It's never about what you own, it's about the love you give and receive in return that counts.
As far as peace of mind, I can help you in that department. Let’s face it. The world of online marketing and paid media changes so fast it's crazy.
That's why I want to invite you to become a member of the MBA where you can keep up with all the changes.
In fact, you’ll often be ahead of the curve so you can position yourself to take advantage of changes while everybody else is running in circles screaming the sky is falling.
If you want to get the MBA advantage, click here to claim your $4.97 trial today.
This $4.97 trial is part of a limited test I’m running so don’t delay because I might pull this offer at any time.
Will your agency grow at least 30% this year?
Karl Sakas and Charles Kirkland talk about how to scale your digital marketing agency.
Do you ever wonder how some people can grow their marketing agency year after year while other people with more talent struggle to get their agency off the ground?
On today's podcast I’m interviewing the legend of agency growth himself, Karl Sakas.
Google and Facebook are trying to kill fake news sites. But the problem is they created the opportunity for easy money with cheap clicks and ads. This is my take on it. We have seen it before.
Here are some ways we can stay connected..
Join the Media Buyer Association Newsletter
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You are wasting 80% of your remarketing budget on people who will never buy. This is a free hack to keep your remarketing pixels from dropping a cookie for 7 secs.