Dec 13

There’s a Huge Demand for Online Marketing Consultants

By charles kirkland | Contextual Advertising , Marketing , Uncategorized

Did you know that about 20% of small businesses fail in their first year, and 50% of small businesses fail in their fifth year?

Don’t look at this as a glass half empty. Instead, look at how many businesses need some kind of online marketing help.

When I became one of the top 100 affiliates at ClickBank, I did the opposite of what everybody else did.

I found the need first and matched the product to it.

Most people have a product, and they find somebody to sell it to.

That's the hard way; it's like looking for a needle in a haystack.

With small businesses I already know most of them need marketing help.

You can’t open a small business magazine like Entrepreneur, Inc, or Fortune Small Business without seeing articles about using the internet to sell your products.

This is why I think small businesses are a goldmine for 2018.

They know they need to use online marketing to sell, but they don’t really know where to start.

There’s a huge demand for online marketing consultants.

The biggest online marketer I personally know has an email list of about 500,000 people, and he has been building it since 2003.

Think about this.

Approximately 543,000 new businesses get started each month in the US. There is no shortage of people who need help.

Do you see how huge this market is?

That's why I want you to join me this Thursday night for a live training call to learn how you can tap into this massive market.

Thanks,
Charles Kirkland

Dec 11

T3 Email

By charles kirkland | Retargeting

Do you ever feel frustrated with online marketing?

Every day there's something new to figure out and competition has driven click prices sky high.

If you're overwhelmed, how do you think a local business feels?

They are drowning while trying to figure out online marketing, and they need help.

And the best part is you don’t need to be the expert. Your job is to help connect them with experts and get a management fee.

This Thursday Cory and I are hosting a live training on how to get local marketing clients.

Thanks,
Charles Kirkland

P.S. While everybody else is running around pitching to other marketers, there’s a goldmine waiting with local businesses.

Nov 29

SEO vs Paid Traffic

By Claudith Belgira | Uncategorized

Should you focus on getting free traffic via SEO or spend money on paid traffic in Google and Facebook?

I’m going to give you the facts and a surprising answer.

What I’m about to show you will make you think twice.

If you don’t see this image below, then turn on your images to see the stats.

Every visitor to my site via organic traffic is worth $2.16.
Every visitor to my site via paid traffic is worth $8.69.
Every visitor to my site via search traffic is worth $2.02.

Let those numbers sink in for a moment.

Paid traffic works when you know what you're doing.

These numbers don’t reflect any backend sales.

Now let's get to the surprising parts.

Even if you’re a hard core SEO guru, this will make perfect sense.

If you put all your effort into SEO and the offer doesn't work out, how much time have you lost?

By using paid traffic I can test super fast and find the winners and ditch the losers.

Look at this split test where the only change was the headline.

4.99% vs 1.89% vs 1.12%

It took 545 unique clicks for me to find the winner.

Now I know which headline is working. It doesn’t matter where the traffic is coming from; I know it's the highest converting page.?

Any SEO or organic traffic will see the highest converting offer possible.

You can use paid traffic to quickly find what converts.

You may be saying, “But Charles, that's great for you, but I can’t even get FaceBook or Google ads to work.”

Then you’ll love the MBA community.?

I’ve built an entire community with training videos, forums, and live Q&A to help people who have been struggling.

This is designed from the ground up to help online businesses grow without having to deal with the stress and overwhelm of going it alone.

At 2PM EST today I’m going to show you how to setup your site and sales dashboard just like mine so you can get the real numbers to run your business.

If you join after 2PM, don’t worry. I’ll have everything in the members area for you.

See you on the inside.

Charles Kirkland

Nov 27

[Cyber Monday] Jumping the curb in my 4×4

By charles kirkland | Contextual Advertising , Marketing

I had zero intentions of going out on Black Friday because of what happened to me 3 years ago.

To give my wife time to wrap presents I took my daughter shopping on the Saturday before Christmas.

Totally against my wife's better judgment.

In my mind Chuck Norris and Superman wear Charles Kirkland PJ’s to bed because I’m Super Dad!

I was in trouble the moment I got off the interstate.

Traffic is bad on a normal day, but this was insane.

It took about 30 minutes to get into the parking lot, let alone find a parking spot.

Once we got inside it wasn’t any better.

I have never seen so many people in one place in my life.

People were packed into stores like sardines in a can.

You could hardly move.

It didn’t take long for my daughter to decide this wasn't fun.

The lady at one of the checkouts told us it was taking 2 hours to get out of the parking lot.

I have ADD and after a few cups of Starbucks coffee there was no way I could spend that much time stuck in traffic.

After traveling 15 feet in 10 minutes I started freaking out.

My daughter was getting fidgety and asking how long this was going to take.

All the mall traffic had to merge into one lane to get to the main road.

The main road looked like a ghost town because of the bottleneck from the mall.

So I did what any super dad driving a 4,317 pound 4 wheel drive SUV that can seat 7 people would do.

I asked my daughter if she remembered the Phineas and Ferb episode of Truck Driving Girl where they jumped the curb and drove across everything.

She said yes and I told her to hold on!

I turned the wheel hard to the side and drove up to the curb.

Before she knew what I was doing I gave it some gas and the front tires climbed over the curb and then the back wheels.

All you could hear inside the car was my daughter laughing at me.

I gunned it and we started driving across the grass at the mall to freedom. I slowed down as we jumped off the curb and hit the main road.

Behind me I could see people stuck in their cars pointing and one truck trying to follow me.

When my wife heard what I did she wanted to know what would have happened if I got stuck.

I told her if I owned a 4x4 that could not make it across the grass at the mall I would have slapped a “For Sale” sign on it.

So going out on Black Friday wasn’t on my list of things to do.

But my son who was home from college wanted to get out the house and my wife and daughter were shopping.

So I bit the bullet and ended up back at the same mall with my son.

Traffic was bad, but it was manageable.

In celebration of not having to jump the curb at the mall I decided to extend the Black Friday sales to Cyber Monday!

Your are going to get $367 off the MBA Accelerator Community!

That makes the price not the normal $564but just $197!

Once you have access to the community you will be able to:

Use Google and Facebook to sell more of your products and services this year.

  • I had zero intentions of going out on Black Friday because of what happened to me 3 years ago.
  • Learn how to leapfrog your competition with a proven growth plan for every stage of your business.
  • Get access ?to me and an entire team of like-minded entrepreneurs in a closed community.
  • Together we can help you take action, keep you motivated and moving forward while avoiding Bright Shiny Objects.
  • You’ll get access to every new MBA course for the next 12 months.

Best of all, you don’t have to feel alone in your business again!

This deal isn’t going to be open for very long so lock in your charter member discount today.

Talk soon,
Charles Kirkland

PS – I have never given this much of a crazy discount before. This is the lowest you’ll ever see this. Because I want to give back to my online family I’ve made this course affordable for everybody. Get it now!

Nov 17

BtoB Email Followups

By charles kirkland | Direct Mail

69% open rates with cold email I posted a screenshot of Facebook showing my open rates with cold email, and it created an uproar.

Facebook Messenger blew up with questions from total strangers asking how I did it.

I was in shock because while 69% is a great open rate, it is about normal for my cold email results.

Since I don’t have time to spend one-on-one with everybody, I created the next best thing:  a blueprint that anyone can follow to create results like mine with cold email.

Since this is a brand new training I wanted to give everybody on my list a huge discount before this goes to the general public.

Grab this crazy discount while you can because each day the price is going up.

https://go.mediabuyerassociation.com/registration-page31yz1p2m

Thanks,
Charles Kirkland

Hi NAME,

I want to say “Congrats” on investing in the Cold Email Masterclass.

You now have access to the fastest way possible to grow your business without feeding all your profits into Facebook or Google.

Check your email for your login within the next few minutes.

If for any reason you don’t see it, please let me know.

Make sure you join the Facebook group for even more growth tips and tricks.

https://www.facebook.com/groups/572213546457570/

Talk soon,
Charles Kirkland

Hi Name,

I noticed you didn't upgrade to the 12 month business package of btob.io.

Did you know that would allow you to search btob.io and get 132,000 leads?

Because fresh leads are the lifeblood of your cold email campaigns, I’m going to make the craziest offer ever.

You can upgrade to the Business account for 3 payments of $299.

LINK

Thanks,
Charles

Can cold email work for you?

Want to accelerate your growth?

Did you know that PayPal and Dropbox got started using cold email?

And they aren't alone. 

The majority of tech startups use cold email to get traction and to scale.

You might be thinking if everybody is using it, why don’t you hear more about it?

Because most marketers ignore the startup world and don’t read only marketing related blogs.

Let's look at this real life example.

A contact of mine runs a high-end marketing agency and his clients are the who’s who of the tech world.

So how did he get the attention of these companies to start with?

For 1 year he hosted a podcast talking about what's changing in the marketing world.

After 1 year he could count the downloads per day on one hand.

He started using cold email to contact CMOs, founders, and CEOs and asked the for an interview for his podcast.

You would be amazed at how many people will say YES to a podcast where you can pick their brain for free.

Once he had his first guest, he kept getting bigger and bigger guests.

That got the attention of a number of startups, and you could say the rest is history.

Cold email works, and this is just one way you can use it.

Think of all the ways you could use it to get people to say yes.

Right now I’m releasing a brand new training on how to get 69% open rates with cold email.

I wanted to give everybody on my list a huge discount before this goes to the general public.

Grab this crazy discount while you can because each day the price is going up.

https://go.mediabuyerassociation.com/registration-page31yz1p2m

Talk soon,
Charles Kirkland

Bonus Content

Thank you for investing in the Cold Email Growth Masterclass.

I want to give you everything you need to succeed with cold email.

Today I want to share with you the cold email road map.

Step 1 - Who do you want to contact?

In order for cold email to work you have to make sure you email the right person. Otherwise, you become part of the noise. 

I start by building out a buyer profile of the target. Let’s use Debbie, the head of HR from the ClickFunnel video.

  • What stresses them out about the job?
  • What do they want help with?
  • What else exists in the market they could use?
  • How much do the products/services cost?
  • What's the reason they would buy products/services?

Knowing the answers to these questions makes everything else fall into place.

Q.) What stresses them out about the job?

A.) Legal Compliance. If they get this wrong, the business will have some crazy fines to pay and they would get fired.

Q.) What do they want help with?

A.) Something that would take care of the changing laws of HR and having somebody taking the risk.

Q.) What else exists in the market they could use?

A.) Overpriced software, HR consultants that make her feel insecure about her position, outsourced HR services but would the company fire her for them?

Q.) How much do the products/services cost?

A.) Most of them are sold via contracts that are bigger than her salary. 

Q.) What's the reason they would buy products/services?

A.) To avoid hefty fines and it would lighten her workload allowing her to focus on other areas of HR.

At this point we know that Debbie doesn’t want to lose her job from compliance mistakes and is unsure about a service that could replace her.

In the corporate world everybody has their own agenda that may not align with the company’s goals.

In our emails we can hit those pain points hard to get Debbie's attention fast.

Step 2 - Pick a domain name that screams. “I’m legit.”

If I could only see your domain, would it inspire confidence enough to open the email?

Think this sounds legit?

SuperGetRichMagicPushButtonHRSoftware.guru 

Or

HRComplianceInstitute.com

Pick a name that feels safe while not triggering spam filters.

Step 3 - Set up Suites

Prepay for 6 months of email with Suites and Google will give you better inboxing off the start because you are saying I’m in this for the long haul. 

Step 4 - Build out your lead list

Make sure you watch the video where I showed you how to get DuckSoup to give you free email.

Use LinkedIn to find the perfect target and make sure you review the DuckSoup leads.

Next, use BtoB.io because you have 3 months free access...so use it.

Step 5 - Write 4 emails

Go back to step 1 and make sure you write emails around the pain points your prospect has. You have to hammer home the pain or you get pushed to the back burner and forgotten about.

Start out your first email with a simple survey or ask if they need help with the biggest problem. 

Our goal with the first 4 emails are to get the attention of the leads who are looking for a change. This is the smallest market.

Step 6 - Write content emails

The next phase of emails is designed for people who will be in the market soon. Your goal is to stay top of mind and position yourself as a thought leader. Get them to know, like and trust you.

These people are a huge chunk of the market.

Step 7 - Send and monitor

BOOM.

It's time to hit send, and we have to decide which software we are going to use.

https://quickmail.io or http://mailshake.com

If you get one and it's not a good fit, switch.

I know both the founders personally, and they are always adding in new features.

Hit send and monitor your results.

This is the simple plan I use to hit 69% plus open rates for cold email day in and day out.

I’ve used this same technique in multiple niches, and it works.

Take action and let me know if you have any questions.

Thanks,
Charles Kirkland & Corey Bornmann

P.S. If you have any trouble with your login, let me know.

Starting over from scratch. At least once a week I get this question via email.

“If I had to start over from scratch, what would I do?”

Most people think this is a hypothetical question.

For me it's something I’ve done a few times.

First, it's never easy to start over. Anyone telling you otherwise is full of crap.

Anytime you have invested years into something, it hurts to leave unless you're leaving it because you sold it.

And if you sold it, you feel empty after a few weeks because unless you create newer and bigger goals you don’t feel fulfilled.

Step 1 - Make A Game Plan

Who is your target market and what do they want to buy?

What assets do you have in your bag of tricks that people would pay you for?

Where these 2 things meet is your sweet spot.

Notice I said make a game plan, not a business plan. When you are starting over you will need to be nimble and be able to pivot fast. 

If your game plan is longer than 1 sheet of paper, it's too long.

At this point we are just looking for proof of concept.

Step 2 - Who Do You Know?

Who in your personal network can give you an intro to your target market?

You would be amazed at how connected some of your friends are. 

Many years ago I did a number of projects with 4 guys who taught me some crazy stuff.

One was a retired CIA pilot. I never knew if the stories he told were true, but he could tell tales to make you think twice about the world.

One owned a massive real estate firm and spent most of his time doing whatever - which was mostly hanging out with the 3 other guys.

One was a retired political consultant from K Street. He founded a successful consulting firm and moved to Charleston to slow down.

The last one was a semi-retired CEO. To give you an idea of his wealth, his family owned a 747.

They were all bored and started a business together.

I often think they paid me for new ideas more than actual work. 

Half the time we would ride around, talk, eat and work on solving problems.

You might be wondering how I got connected to them?

A buddy did a intro because they needed a consultant who had experience and connections working with a local government.

Never underestimate your existing network.

Step 3 - Cold Email

Your network is only going to take you so far. 

That’s when I would start using cold email to contact people in my target market and introduce myself and see if  I could help them.

At any give time 3% of the market is unhappy with something and looking to change it.

Up to 30% is OK with something and not ready to change. But a cold email campaign to them and some top of mind awareness will go a long way in getting clients.

By using cold email you start over without a lot of capital and get things going fast.

The key is to be able to use cold email and scale while still staying personal.

Right now I’m releasing a brand new training on how to get 69% open rates with cold email.

I wanted to give everybody on my list a huge discount before this goes to the general public.

Grab this crazy discount while you can because each day the price is going up.

https://go.mediabuyerassociation.com/registration-page31yz1p2m

Talk soon,
Charles Kirkland

Oct 27

How to Create the Highest Converting Webinar Possible

By charles kirkland | Webinar

Yesterday I had a great day with webinars.

Wednesday night I made a sale for my Lead Agency Masterclass around 11:47 PM.

It’s great to wake up to sales.

Then later that day Justin Brooke did a webinar for me while I had lunch with with my dad. He is a few months shy of 81, and I know my time with him is short so I'm making every minute count.

Around 5:30PM, I was a guest on a brand new podcast by Ilana Wechsler where she hit me between the eyes with her question:

How do you convert cold traffic into leads, sales and profits the fastest?

At this point I have done over 2,000 live webinars so I don't even prepare for calls anymore. Otherwise I sound scripted.

I told her webinars because they work like nothing else.

But specifically it would be evergreen webinars.

I spilled the beans on what's working and what's not in the world of webinars.

But in usual Charles fashion I have a twist on how I do evergreen webinars.

While everybody else is running around complaining about low showup rates and attendees I smile and nod my head.

I don't have that problem at all.

You wouldn't believe my show up rate if I told you anyway so it doesn't matter.

I run traffic to my optin page first. But not any optin page. I only want to deal with leads who are spending money.

There is nothing wrong with targeting tire kickers if you are into big lists with zero sales.

My targeting and ad copy scare away freebie seekers on purpose.

That's why I have a 62% optin rate to cold traffic.

My lead magnet only attracts people who are spending money in Facebook.

If you have never spent a penny in Facebook, my lead magnet doesn't even register as something you would want.

Once you opt in it's time for my southern charm to kick in. You'll see me dressed up in front of my whiteboard telling you to check your email in 10-15 minutes.

Next, you need to sign up for the advanced training to help you get more value from the PDF in your email.

BOOM...did you catch that? I already pre-framed the lead magnet as valuable plus you get advanced training.

But what about the lead magnet? Why don't you put it on the download page?

Because my golden retriever has a longer attention span than most people using the internet.

Plus, if you get the lead magnet and you don't open and click my email, it tells Google my emails are not valuable.

Google has more PHD's working for them than NASA.

If my first email doesn't get opened, it dramatically decreases the chances that my follow ups will land in your inbox.

Google thinks I'm another Russian email spammer.

Because you opened and clicked the first email they automatically think that Charles Kirkland ROCKS!

Which in turn keeps my inbox placement higher than most.

Now, back to the webinar.

Once you sign up for the webinar you'll see me teaching a short lesson via video.

Because the webinar starts every 15 minutes, I'm doing my best to keep you engaged until it starts.

At this point you have seen me on video 2 times in 2 different locations wearing 2 different outfits.

While I'm not a pickup artist, I have studied the psychology behind it.

This gives you the impression that you have known me for a longer time.

Let’s face it.

On the internet 1 hour is like years in real time and about 50 years in dog years.

Since I'm marketing to cold traffic I have to make sure my game is on par.

I'm going to skip the psychology behind the webinar presentations because that would take days to explain.

Let’s leave it as every single word in the webinar has a reason.

And the feedback about the content has been great.

One of the best sales books ever written is by an attorney named Gerry Spence called How to Argue & Win Every Time.

https://www.amazon.com/How-Argue-Win-Every-Time/dp/0312144776

Marketers think of sales as either you sell something or you don't.

But defense attorneys have argued to save somebody's life. The stakes are way higher than anything we ever have to deal with.

See, this is one more example of why you need to get outside of your market for breakthrough ideas.

Start scripting your webinars like you’re trying to save an innocent man’s life; they will convert like crazy.

Yes, this approach takes more time.

But when you're creating something that can run on autopilot for 12 months straight to cold traffic you have to put in the work upfront.

That's how you create winning webinars.

If you want to see my lead agency webinar, click here. It starts every 15 minutes.

https://workshop.leadsclientsprofits.com/optin1m4rshpj

Talk soon,
Charles Kirkland

Oct 03

The A-Team van at a Toyota Prius convention

By charles kirkland | Traffic

What I’m about to tell you will fly in the face of a number of myths about PPC.

But it needs to be said.

If you really want to succeed with PPC you need to forget about all the Bright Shiny Objects (BSO’s) and focus on the variables you can control.

You have to focus on bidding, ad copy, targeting and landing pages. 

These are the 4 things you have 100% control over.

For the love of the free world please stop adjusting your bid’s like it's a broken thermostat.

Bid high and get the traffic. 

I cringe every time I hear about some $17 course that promises all the cheap traffic you can get regardless of the niche. 

I hate to burst your bubble but Google, Facebook, and Bing have more PHD’s than NASA and some kid working at Starbucks and living in his mom's basement isn’t going to outsmart them. 

By bidding high you raise your quality score and you don’t have to waste a lot of money trying to figure out if the keyword is going to work or not.

If it's a dud, move on the next one. Don’t fall in love with your keywords. Winning the bidding game is about hardcore stats. Leave emotions for your ad copy.

Figure out fast if it's going to work instead of bidding low while your campaign limps along on life support for weeks while you debate about it.

Novices often brag about how little they can spend while pros brag about ROI and the number of daily leads and sales.

If you’re bidding high and still not getting clicks, you need to look at your ad.

Is your ad copy congruent with the keyword?

Google “Omaha Steaks overnight delivery.” Regardless of how much you are bidding, I don’t think anybody is going to click on the ad for “vegan & gluten-free steaks.”

Your ad copy has only one job...to get the click. 

That's it.

Stop writing watered-down politically correct ads. 

The job of your ads is to stand out like the A-Team van at a Toyota Prius convention.

Make your ad scream with emotion.

This isn’t Dragnet; don’t give them just the facts. 

Could you imagine if George Lucas told the story of Star Wars as facts? 

It would read like the Encyclopedia Britannica, or like most webinars. 

100% boring. 

Give your ad copy some life; make it strike a raw nerve with your prospects.

Your job is to focus on what you can control and hedge your bets with what you can’t control.

That is about it for now. I am getting ready to roll out a new ad campaign, and I’m going over my PPC checklist.

If you want us to help grow your business with PPC, reply and let's talk.

Thanks,
Charles Kirkland

Sep 28

Facebook or Adwords: Which is Better?

By charles kirkland | Adwords , FaceBook

I get lots of questions about which is better, Facebook or Adwords.

That's the wrong question to ask.

That's like saying the Hennessey Venom GT is the best car in the world. 

While it's the fastest supercar you can buy today for $1.2 million dollars, it wouldn't be the best thing to take down to the farm to feed the cows.

You have to pick the traffic source based on your offer.

Let's look at a situation where Adwords would leave Facebook in the dust.

Let's look at a situation where Adwords would leave Facebook in the dust.

One of the many reasons I love running Adwords over Facebook is real time intent.

In Facebook you really don’t know when a user liked an interest.

Was it this week, last year or 6 years ago.

Look at your profile preferences and you’ll see things you didn’t even know you liked.

Facebook takes all the data they have and comes up with some really good guesses about what you like.

It’s freaky how spot-on it is. But it fails to take into account recency of the data.

You can run conversion optimization and that helps a lot.

But as an advertiser you don’t have access to how fresh that like is.

And once that data is added to your profile it stays there until you remove it.

If you have first party data about your audience, Facebook can become unstoppable.

But Adwords is different.

Before I get tons of emails trying to tell me that Adwords is made up of multiple ways to serve ads, let me say that I’m specifically talking about search.

In search you're getting real-time actions.

Let's look at this real life example.

Let's say little Johnny gets back from playing at Grandma’s house at 9pm.

While you are somewhere in Dreamland little Johnny starts crying in the middle of the night. You wake up and run to his room only to discover he got into some nasty poison ivy and it's itching like crazy.

At 3am you’re not going to ask your friends on Facebook what's the best homemade cure for poison ivy.

Instead, you're going to grab your smart phone and do a voice search and start looking for the first results which is a sponsored ad. Now you're sending your other half to the 24 hour Walgreens looking for the anti-itch cream you just looked at.

By the way, baking soda works wonders in relieving poison ivy.

See how Adwords is solving the problem in real time.

In case you're saying Adwords is too expensive, you need to fix your funnel and up your quality score to compete.

Look at each keyword group and the intent behind it to come up with a hyper-targeted ad with a high quality score.

In PPC the goal is to have the highest possible quality score.

Your’ll pay less and get more impressions than your competition.

While I believe this a a great example of when Adwords beats Facebook, don’t get stuck using only one traffic source.

Master one and expand to the next; there's no law that says you can only use one traffic source.

I’m getting ready to help work one-on-one with a few lucky businesses. If you want to know more about it, let me know.

Talk soon,
Charles Kirkland

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