Nov 17

Fake News Site

By charles kirkland | Traffic

Google and Facebook are trying to kill fake news sites. But the problem is they created the opportunity for easy money with cheap clicks and ads. This is my take on it. We have seen it before.

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Sep 28

He had a bad day at the beach

By charles kirkland | Marketing

He had a bad day at the beach

Recently I was having breakfast at a local restaurant on the Isle of Palms.

It was a beautiful Saturday morning.

Right after I ordered, a couple with 2 teenage girls were seated next to my table.

Upon sitting down the man seemed really agitated and cranky.

I was thinking to myself that he must have one massive hangover or is going through some dependence withdrawal.

When the waitress walked up and handed out menus he quickly blurted out that he was “short on time and she better not make him wait if she wanted a decent tip.”

Side note: Never make your waiter or waitress mad.

His wife snapped at him and apologized to the waitress for the incident.

As soon as the waitress wrote down the order “Jim” started demanding the bill.

I was thinking that this must be one of those mystery shoppers where the customer is deliberately giving the waitress a hard time and it’s being videoed or something.

Or

Apparently Jim was working hard on practicing to be the Grinch for some community play.

It’s hard to start a day with your family overlooking the Atlantic Ocean, smelling the salt breeze and be in a sour mood like Jim was.

During the entire meal his daughters stared at their plates almost afraid to look at their dad while his wife tried to make small talk with them.

You would have thought Jim hadn’t eaten in a week the way he inhaled his breakfast in record time.

Once he finished breakfast this gave him even more time to complain about everything from the other tourists, food, service, heat, and even how bright the sun was.

You name it and Jim complained about it.

Before his wife could get the last bite of her eggs Jim was standing telling his family he only had 2 more days at the beach and they had a lot left to get done.

The way I look at it Jim was rushing to consume everything without enjoying it.

Unfortunately, Jim reminds me of most marketers.

They buy a course and before they are half way through it, they are already looking to buy the next thing.

It’s a repeating cycle that doesn’t stop.

I don’t need to tell you that you won’t become successful by buying course after course.

Instead, you must take action and only buy courses that fill in your knowledge gaps.

If you want to learn proven strategies to drive customers directly to you, then check out the Media Buyer Association.

http://mediabuyerassociation.com

Sep 16

Starting Over, What Would I Do?

By charles kirkland | Webinar

Starting over, what would I do?


Every day I get emails asking me what would I do if I had to start over from scratch and needed to create income in 30 days.


No list, no connections, no money in the bank...I only have my knowledge.


I don’t have to imagine because since I started in 1999 with my online marketing business I have had to start over a few times.


It's never fun, but I have always been open about my failures. It’s part of life.


You grow more in the tough times than you ever grow in the good times.


My answer is going to surprise you.


I would not start over in affiliate marketing in any way, shape, or form.


Affiliates take all the risk, and it’s hard to create dependable cash flow overnight.


When you have bills to pay and don’t have cash to spare, you can’t take chances.


The days of the Google cash machine are long gone.


Plus, how are you going to get traffic fast enough without any money?


Let's move on to creating products.


Now let's talk about the elephant in the room.


If you don’t have an email list, how are you going to get traffic?


Remember you can’t pay for traffic, and you have zero JV connections.


Nobody knows your name.


If you are thinking that all you have to do is get JVs, you are dreaming.


JV’s play the let's-scratch-each-others-back game.


They really have no incentive to help you because you don’t have a list.


If you don’t have an email list, it takes longer to get traction with product creation.


And unless you have some must-have, crazy software it can be a waste of time.


Now that we have ruled out affiliate marketing and product creation, what's left?


I’m about to say the 1 thing that freaks people out.


Start trading time for money.


Yes, you heard me right.


I would offer my services in exchange for money as a freelancer or consultant.


Because with no list, zero connections, no money in the bank, and only my knowledge, that is the fastest way to create income.


Consulting is what I would do until I had the cash flow to give me some breathing room.


After that I would start building my list and creating products and use that income to offset my consulting income.


I would dial back my client work and start replacing it with creating more product sales.


Once I started building my list with buyers, I would recommend some affiliate products that I believe in and use myself.


I know most people would pull some BS story out from thin air where everything works 100% of the time, but real life doesn’t work that way.

?

When the real world is staring you down you don’t have time for fairy tales and BS.


You have to take real action to pay your bills.


I would suggest starting a freelancing or consulting business to pay your bills.


Only after that's going would I focus on creating products, list building and affiliate marketing.


That's what I have done in the past, and it's worked for me every time.


Focus on creating positive cash flow first with a freelancing or consulting business.


Not having the stress of a having a mountain of bills will allow you to create better products in the end.


If you want to discover the 5 pillars of a successful freelancing or consulting business, watch this video today.


http://workshop.leadsclientsprofits.com/optin-10014747

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Sep 10

Your FaceBook ads aren’t enough

By charles kirkland | Adwords , blog , Contextual Advertising

If you are using FaceBook ads only, you’re missing a large percentage of sales.

Yes, I just said it.

Allocate some of your ad budget to using outside remarketing to catch low-hanging fruit.

It’s Saturday morning so let’s keep the math simple.

If you are spending $1,000 per day to make 9 sales at $100 each, you’re losing money.

Now let’s go from losing money to making a profit in 30 minutes of time.

You need to allocate some of your budget to Google remarketing with text and display ads to target people who went to your shopping cart but didn’t checkout.

Since the typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91% it wouldn’t take long for you to see a positive ROI.

So on average 7 people out of 10 people never checkout. They leave with stuff still in their cart.

Here are some ideas to get people to come back and finish their purchase.

Offer free shipping.
Give a 5% discount.
Remind them they didn’t checkout.
Tell them you can only hold items in the cart for 24 hours.
Offer a bonus.

That is the 2nd best low-hanging fruit you will ever have.

If that’s the 2nd best, what is the best?

I’m glad you asked.

If you want to harvest the lowest hanging fruit, remarket to buyers who didn’t upgrade in the funnel and to past buyers.

This can be done with Google, Twitter, Pinterest, Bing and FaceBook.

Can you see the impact you can make to the bottom line?

Take some of your marketing budget and spend it on people who didn’t complete the checkout.

These evergreen campaigns take less then 30 minutes to set up in Google, and it’s done.

Plus, you can take it a step further with an abandoned cart email sequence depending on the email system you are using.

Or create an email sequence for people who tried to checkout but had a declined credit card.

But let’s save that for another day.

Now take some time this weekend and create an evergreen cart abandonment campaign, and let me know the results.

If you need help with setting up an evergreen cart abandonment campaign, let me know.