Mar 27

Are You Targeting Amazon Kindles In Your Ad Campaigns

By charles kirkland | blog , Mobile Traffic , Uncategorized

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Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. I’ve got a quick question for you. Are you targeting Kindles?

Now a lot of marketers like to throw the Kindle in with the Android lump because it’s an android device, and it’s an iOS, so therefore, let’s lump some of these into everything else that is Android. And while that may be technically correct, you’re missing out on a huge opportunity, because one of the great things – buyers and readers seem to go together.

I think Dan Kennedy originally had mentioned that people who read are typically people who buy. Now with that said, a lot of people have tablets. And I love tablets. I’ve got tablets. I have a lot of tablets. But I’ll also tell you that when I purchased a Kindle it was because I wanted to read. I wanted to consume information, obviously some reading for entertainment value, as well.

But this is a very different buyer than your standard Android tablet. You know, they may be looking at it. Ooh! Let’s go ahead and give the kids something they can do. Guess what? Kids can’t read – probably not playing with the Kindle.

Now they come in a variety of sizes. But what I want to tell you is start breaking out Kindles in your campaigns. You will find that these have, at least for us, have an extremely high ROI, typically from a standpoint of B2B.

Now I will tell you they will utterly fail if you’re, “Hey, would you like to get a free Kindle game if-” Gaming doesn’t do well with Kindles. Anything that you need an educated adult for – Now I’m not saying that there’s somebody uneducated. But anytime you need an educated adult, we’ve done much better with Kindles. Actually, in fact, we do better with Kindles than we do iOS from an ROI standpoint. So, keep that in mind.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association and want to learn cool tricks like this go ahead and opt in below, or click the link below, and you can go ahead and join for free. Anyway, this is Charles. Talk to you later.

Mar 27

How wearable technology is helping media buyers

By charles kirkland | blog , free lessons , Lead Gen , Marketing , Mobile Traffic

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Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. Today we’re going to be talking about wearable technology. And you say, Charles. This has nothing to do with media buying. Why are you changing the subject on me? No. This has everything to do with media buying. It’s a little Jawbone. It’s blue. It costs a hundred something dollars. I’ve had it for quite a while, since they first came out.

Who are the people buying this stuff? Well, typically, upper income individuals who are health conscious. I don’t know about you, but I think those would make a great group of people to target. If you’re looking at that, start thinking about this. These things are only becoming more and more popular. The Apple watch recently came out. Samsung, all of these people, are going to have tons and tons of opportunities to have wearable technology. The question I am asking you is, are you targeting these in your campaigns.

If you want to go ahead and start targeting people that own these types of devices, just even through Facebook, you could target them through Twitter for that matter. By targeting these people, you’re typically dealing with a better quality prospect. And if you’ve got a health related product, great opportunity there, or anything athletic related.

So, with that said, are you targeting smarter? Are you going after these people, or are you just continuing to target the same group of people and hoping your campaign’s going to work. Target people with money, you’ll find it’s easier to sell things.

Anyway, this is Charles Kirkland. Hope you enjoyed it. And as always, if you’re not a member of the Media Buyers Association go ahead and grab your free account below. Click the link below, and I’ll see you on the other side.

Mar 27

Direct Mail For Media Buyers

By charles kirkland | blog , Direct Mail

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Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. Today we’re going old school. We’re going Gary Halbert, Claude Hopkins – we’re going to be talking about direct mail. And I know for some of you that are like, tune it out right now, because we don’t want direct mail. You can’t get a campaign going today and measure it this afternoon. And it’s evil and bad. And all the money’s online. I don’t know about you, but my inbox is flooded. And I keep it pretty well protected, but my mailbox is typically bare – just saying.

The reality of it is, you need to start looking. Do you have an in-house group of buyers? If you’ve got any kind of buyers you’ve got direct mail contact for; send them a postcard, send them a letter. You say, but Charles, we can’t measure the ROI. Well, you could actually have a URL that says, Super-discount-Joe-blow whatever500.com click here. Guess what? You start getting a special URL. You begin to get phone calls. You can track it.

It’s very easy to track the ROI as these. It’s just not as simple to do as using Improvely or any other thing that you’re probably used to. You may actually have to break out a spreadsheet, because you need to know a few factors. But direct mail is a huge opportunity. Most media buyers are ignoring it. They’re like, well Charles. I’d rather use Facebook. It’s sexier or faster. And you can come up with a million reasons why. This is a gold mine. Start taping into it.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyer Association, click the link below, go ahead and get signed up. It’s free. And I’ll see you on the other side. Talk to you later.

Mar 26

Twitter Ads Setup

By charles kirkland | Agency , Twitter

http://mediabuyerassociation.com/joinnow/

Hey, this is Charles Kirkland, from the Media Buyer Association. I’m going to show you how to use Twitter today effectively, which is a very big difference from how most people use Twitter. Now, Twitter is mainstream. If you look at any TV show on the weekend, you always see the hashtag – #fast and loud. You know you see those type things. Say yes to the dress.

So there are a lot of hashtags on here, and most importantly, there are a lot of advertising options and most people, basically, kind of throw everything against the wall and they want to see what sticks. We’re going to show you how to do it the smart way. So let’s go ahead and get going.

So let’s say we’re getting ready to create our Twitter ad here. And we are- let’s just pretend we’ve already created the ad. We’re not go into that. That’s not what this video’s about. This video is about targeting your ad.

Now, obviously, the first thing you need to know is where is your target audience. So, this case, my target audience could be in the United States, it could be anywhere. It could be Canada for all we know. So let’s put in “Can”. And we have Canada, Canary Islands – we’ve got just a ton of stuff here. So, with that said, go ahead and pick your country.

Also, you’ll say, well Charles we don’t have a country targeted. We actually have a smaller segment. And you can actually go, United States. If you wanted to, you can even browse states. You can really get it down pretty small. So, we’ve got that.

Also, you should know your gender. Male, female – who’s your predominant buyer? Even if you don’t know who your predominant buyer is, I will still break this up into male and female, and then look at how the campaigns are performing. You will find there’s usually a marked difference between male and female on Twitter.

Okay, whatever language your product is in. It doesn’t do you any good if you’re selling a Spanish product and you’re marketing it to people who speak French. It’s just one of those things, so, not really anything groundbreaking there.

Now this is where it’s about to get really exciting as a marketer. The type of device your prospect has will give you a huge indication about the prospect’s finances, mindset, and it’s going to be a quick way to either make a profit or lose a profit.

Now for those of you who just want to do the shotgun blast or throw everything together, Twitter can give you the reporting, and break all this down into where it was from, how it was seen. But I think that’s probably not the smartest move to do, because even within iOS, guess what? We now have the ability to choose various kinds. I mean, the guy who’s using an iPhone 3GS is probably, maybe, slightly different from the person using iPhone 5, also, or an iPhone 6.

And the thing to look at is these iPads – iPads are more akin to a laptop than they ever are mobile devices. I know people throw them together, but I chose my iPad over my laptop, because, you know, a laptop’s bulky. IPad does about the same thing. My iPhone- I’m not choosing it. It’s a totally different mindset. So definitely, keep that in mind.

Do you want to break all these down individually? Getting started – depends on you should already have a general idea, because if your playing a certain type of video, maybe, it might not work on an iPhone 3G. Also, let’s come over here. Android devices – there again, completely same scenario. Then we have other mobile.

Now you say Charles, what’s ‘other’? Other mobile would be considered feature phones, you know, like the old Motorola flip phone. While they can still do a lot of functions, they don’t really have the functionality for streaming video. You’re hitting the ‘aa’ button – the button “a” three times to get to “c”. Definitely, keep that in mind. Blackberry, which is still prominently used by, you know, still to this day, business or business-oriented people. We’ve got desktops and laptops. I wish it would break it down into iOS’s but they don’t. My advice is to break all these things down.

If you’re going to say, Charles, we can’t break all these iOS devices down. Then at least break the iOS devices down by phone or iPad. I’m just telling you a smart thing to do. So, break those down. Same thing here you say, Oh my, gosh! This is- you know, this is- we’ll have a zillion and a half campaigns. We’ll spend all of our time building campaigns. You know, you don’t have to break all these things down, but understand there will be certain things in here that you want to break out.

Let’s face it, a Kindle, which I have quite a few of them, or more the 10” Fire. That’s exactly like a laptop from the standpoint of that, which is very different when you start looking. Is that the same as a Motorola Droid – completely different experience.

So, you have to go through here. Run them all – however you want to look at them. And also, you can look at this – target only devices using the latest version – [cupcake, donut, honeycomb – 04:44], I don’t know why they have these names. These are the names – I think they’re pretty cool to- definitely have a nice little ring about them. But, you know, what are you targeting. You may have something that only works in a certain device, so keep that in mind.

Or you just say, hey let’s include all these devices and have fun. I would definitely tell you to break them down as granular as humanly possible. So with that said, let’s keep on going.

Now mobile carrier – now, remember, because we have the ability to target mobile devices, we need to also look at the mobile carriers, because this could be a huge thing. And I’m just going to throw something out there. If you’ve got AT&T, that’s a totally different user than somebody who’s using Boost Mobile, or somebody who’s using Cricket.

Those are pre-paid phone devices. While they’re great, you know, depending on your product, they may not be the right mix for you. So, let me keep on going down here. Let’s go take a peek.

We’re in the U.S. We’ve got Boost, AT&T, totally different buyer – so keep that in mind. And also with that said, the different mentalities of this – I’m just going to tell you. Supposedly, all these guys have just great Internet. And I’m just going to tell you like it is. Supposedly, they all have great Internet. I’m sure they probably do. But you will find that certain users maybe fall into certain demographics.

I mean, when the last time we saw a T-Mobile commercial, did you see any manly men on there? All you typically see on T-Mobile commercials is hot pink – the girl in hot pink. Everything it’s around hot pink. While there’s nothing wrong with that, they tend to gear that toward a younger audience. So definitely, keep that in mind. Worth testing – absolutely. Definitely.

Now this is something that’s relatively new addition. I think it could be extremely powerful. Target new devices – target users based on when they first used Twitter on a new device or carrier. So let’s just say I’ve been on AT&T for five years. And I’ve got, you know, iPhone, had it for five years. Okay. It’s ready. It’s time to upgrade. I’m changing to an iPhone 6.

Well, all of a sudden, that says, hey you have a new device. So you can start targeting people who’ve – guess what? Who’ve also got a new device. But it may be- if you’re promoting games; you’re promoting apps – huge opportunity there. Also means that somebody’s recently made a purchase. So, you know, that means there’s probably a valid [card – 06:59] attach that.

Exclude people who’ve first used Twitter within a certain amount of time. Now, we may say, you know what? I only want people who’ve been using their phone for at least seven months, because you know, then they’re ready to upgrade. We can talk to them about buying them out of the contract, showing them a brand new phone – whatever the case may be. But do you see there’s a huge advantage to that? And that’s a relatively new addition to the Twitter targeting option.

Now let’s keep going. Now this is where I think things get the most exciting. This is probably the most exciting standpoint that we’ve got. Now, most people are going to look at this and go, oh gosh! It’s like Google. Let me go ahead and load up 15,328 keywords and we’re off to the races. Not.

Now let’s go ahead and keep this in mind. First of all, you need to remember you have the ability to add keywords in here. But I’m going to tell you, Twitter has an insane amount of traffic. I mean you just cannot imagine when they turn this thing on full-force – it is just insane. And while I love having lots of traffic, I love having lots of the right kind of traffic. So let’s go ahead and take a peak here.

We can import keywords. Which we could just go ahead and paste that in there. Or we could enter these in. So let’s just go ahead. I’m going to – just for this conversation – enter in pay per click. And this is where things are about to get really exciting. We have broad match, which means, did they type in click? Did they type in click pay, pay click? I mean it’s just basically a monkey-mess.

I don’t really like broad options. I don’t like them. I’m just going to tell you that. Unless I’ve got a long, long, long keyword that I know only like two people in a thousand years are going to be searching for. I’m really not going to be using those types of keywords. Only until I’ve got proof of concept will I branch out to broad. Just me, personally, that’s how I do it.

We’ve got phrase match. Now this is important. They must contain the phrase, and most important, in the order that it’s written. So if you type in pay per click, my ad will show. If you type in, pay click per, or how much per click, anything like that, it’s not going to work. It will only trigger it when somebody types in this exact word.

Now, to me this is the most qualified lead, because there’s no shortage of leads. And that’s the thing to understand. There’s no shortage of clicks. If we say, well there are only 1,000 clicks that we have to fight for. Yeah. I might want to go broad. But when it comes down to this; the fact there’s no shortage of leads here, no shortage of clicks – I want to get the most qualified buyer possible.

Now, if you’ve done any type of pay per click, you know that negative keywords are extremely important – beyond extremely important. They will make or break your campaign. For most people, keywords that are negative, they’re like well I’ll get to that. If you want to usually increase your ROI, start playing with more negative keywords. You’ll be amazed at the results you can get there. I mean it’s just absolutely amazing.

So basically, you can come up here. Set up your keywords. And, if you go, crap, we need to take those keywords out. Not a problem.

Adding keyword is a huge option here, but there again, I would break these campaigns down differently. I would not just go ahead lump sum everything together, look at the report in one day, because we’ll spend a whole lot of money here. You want to break these things down, because iOS buyers are typically better – and don’t send me the hate email. iOS buyers are typically better buyers than Andriod buyers, as a general rule. So, keep that in mind. Okay.

You know, let’s keep on going here. This is very important. Let’s just say that we are going to, oh, I don’t know target maybe [Seth Godin]. So let’s just say we’re going to target Seth, or maybe Perry Marshall, or anybody. It doesn’t make any difference. Let’s go ahead and just start typing in here, because, Ooh! Guess what? Let’s go ahead and get this to fill in. And we’ve got Matt Perry. No, that’s not who we’re looking for. And we’ve got Perry Marshall here. So, we can target that.

Now this is the important thing. Add users like [Hove Spot – 10:56] and Jeff Walker to expand your audience. You absolutely want to take advantage of that. So you can come in here and go you know what? We want Hoot Suite, [Gary Runich – 11:03] – you can break these, or grab all these people you want to grab. Add them in here. And add these users and guess what? Then you can expand your research again and again. And it’s a really great way to start finding things you would not have found otherwise. And yes. You can use reporting to break these people down. So, don’t worry about that. Don’t get caught up on that. Go, oh my, gosh I can’t break these people down.

Now the key is, if you’re mixing keywords in with followers, it gets to be a monkey wrench, because now you’ve got so many variables all coming in at one single time. Even in your reporting, you can break it down, but you know, which one of these created the click. Which one- was there an assist involved? All of a sudden it becomes a totally, totally different category. So, let’s go ahead and remove that.

And let’s go ahead and look at interest. Remember that’s followers. Now you can say Charles. What in the world are interest? Okay. There are basically categories. Now let’s go ahead and browse these categories. Are they super narrow? I mean, could we actually start building through here. Let’s just say that we’re promoting a beauty product. Well, guess what? Face care – Who typically buys face care – female products? Who typically buys make up or cosmetics – typically female. Who typically buys spa and medical spa; or tanning and sun tanning – so you see you could actually build out some pretty decent profiles here.

And you keep on going and you can build these things out extremely detailed. Gaming – I mean board games, computer- I mean it’s just really, absolutely amazing. You’ve got life stages. So, you can get pretty narrow with your targeting. I mean, you can actually get really, really down into freakishly stalking narrow, if you’re not careful. But you have the ability to start targeting these things down and building out that profile.

Now while that’s great, just imagine you’re compounding these profiles. And the key is you want to make sure that you’re not having too many things in one particular category. Because the last thing you want to do is have 500 keywords, 300 people picked on the interest of followers, and all of a sudden you basically you have the ability to get so crazy that, in your reporting, you’re going to lose track of what’s going on.

Now this is extremely important because up here we go into interest. We’re getting narrower. Now lets get hyper-narrow. Let’s look at TV shows. Let’s look at multiple shows. What TV shows do we want to look at; maybe Fast and Loud? Okay let’s go ahead and verify the show, if I’ve spelled it correct. Fast and Loud – let’s add that show to our list here. And 52,000 users – now for those of you who aren’t familiar with Fast and Loud, it’s a TV show where they work on muscle cars, classic cars, fast cars, new cars – really just a guy-type show.

Guess what? How many women do you think are watching this? As a general rule, they’re probably women sitting there with their husbands. But as a general rule, when you’re watching Fast and Loud and they’re like, hey tweet Fast and Loud at such and such. Tell us what you’re thinking. Guess what? Predominantly the guys are going to be tweeting about this huge, huge, huge, opportunity.

Or you could come down here and search for networks. And this is another interesting thing. If you’re going to say okay, we’re going to be going after people who are interested in sports talk. Predominantly male – sports predominantly male. Family and children – probably predominantly family and children type shows that cross the [unclear – 14:26] here.

And if you look at this you could go ahead and start running these things down. It becomes, you have the ability to, all of a sudden, just start narrowing these things down to just an insane amount of detail.

The beauty of this is, as long as you know who your buyer is, and you’ve got that detail on them, or at least you’ve got a general idea, it becomes very easy to narrow these things down. And I’ve said it before, you just have to really, really, really, be careful not to get so granular that you can’t even work at it. I’m just going to look at this.

Let’s got to demographics. I’m looking for charitable donors who have donated to – let’s go to religious donors or veterans. I mean, do you see how you could just like really- I mean this is just absolutely amazing how you can get so granular in here.

Let’s look at satellite TV. Guess what? They’ve got a credit card. They’re paying monthly. I mean, all of a sudden we’ve got validation on that. Do you see that you can all of a sudden, make sure that you’re dealing with people who are only active buyers? You’re dealing with people who a.) Have given money, depending on your product- who’ve bought stuff. It’s just really absolutely amazing the detail that you can go in here.

I mean, look at this. Baby Boomers – let’s go ahead and do that. Big City Moms – I mean, as long as you’ve got the profile of your buyer, it’s absolutely amazing the amount of traffic you can reach. And as a mater of fact, you can reach all these people with a hyper-targeted ad that will generate clicks, which turn into leads, which turn into sales.

So, I hope you enjoyed this. And if you’re not a member of the Media Buyer Association, go ahead and click the link below. We’ve got a free membership. You can go ahead and get a free associate membership. And also, make sure you like us, and if you don’t mind, go ahead and re-tweet the video. This is Charles. Talk to you later.

Mar 26

Is your agency still billing by the hour?

By charles kirkland | Agency , blog

 

Hey, this is Charles from the Media Buyer Association. We’ve got an exciting video today about Twitter. Now, we’re going to be talking about hashtags, and how to turn hashtags into our ally. At least we like to hope we can.

Now this is the deal. A lot of marketers either have a lot of success, or they tell me we’re struggling with Twitter. We can’t quite get that traction. This is for the guys who tell me they can’t quite get the traction they need.

Now, Twitter gives you the ability to have different types of Tweets. You can do sponsored Tweets. You can go after people. You can like say, Hey target people- I want to target Bob. Let’s just say I want to target Bob Jenkins, or whatever. That’s great.

Or we can target down to the hashtag level, which I’m really more excited about, because you know, I could like Bob and Jim and about 50,000 other people, but when I’m tweeting using a hashtag, it’s saying I have a direct interest right now with Twitter. Because how do we use Twitter? It’s like in short segments of less than 200 characters. You need to make it quick, concise.

We’re consuming things really fast. We’re in that fast consumption society. And there again, I may like Bob, but I’ve got 50,000 other things on my mind. I’m using a hashtag right now that means it’s relevant for this second. And relevancy is how we make things work.

Now, with that said, start targeting hashtags – If people put out, let’s just say we’ve got a brand new lipstick. It will give you bigger, plumper, juicier lips, just the perfect shade of red. Would you want to target maybe – who would you want to target? I don’t know. We’ve got like 3 billion people, not all of them on Twitter that are female. Why don’t we start targeting hashtags – maybe Mac cosmetics; maybe L’Oreal; maybe Ulta – you can tell, I go there a lot – Ulta Beauty Supply. It’s a place women might go.

We also have the ability to target things of that nature, because we can target things that are happening right now. Maybe you have- all of your people are at a convention. Maybe there’s a huge convention. Guess what? Could you start targeting using hashtag at that convention, because you know they’re all there and while they’re at that convention, they’re using a hashtag – maybe Email Marketing World 2017, who knows?

With that said, start using hashtags in your Twitter campaigns – you’ll be amazed at the results.

Anyway, this is Charles. Talk to you later. By the way, if you’re haven’t joined the Media Buyer Association, click the link below. Join for free. Get a free associate’s account. Anyway, this is Charles. Talk to you later.

Mar 24

Lead Scoring

By charles kirkland | blog

Hey, this is Charles Kirkland from the Media Buyer Association. If you’re getting any kind of leads, you’re going to really enjoy this video. If you’re not doing any lead generation, well, you’re going to be out of business, so it doesn’t make much difference.

Now, were going to be using Charles Math. Charles Math is different from any other math you find, because everything I do leads in, and you know, it takes just $3.00 to get leads, and everything is a nice even number.

And we have a $3,000 per day budget. And that gives us 1,000 leads per day. Charles Math, all of it’s even. You know, it’s like when you go to the gas pump. You always get like, whatever amount in gas. I think whenever I get gas it’s always $59 even, because, you know, we have to have Charles Math.

Now, okay we’ve got 1,000 leads coming into our business per day. Hooray. It looks great on the bottom of a spreadsheet. We can reference this to the next meeting. We’ve got 1,000 leads per day. Great. Out of this 1,000 leads, just say that we’re closing 10 people who are ready to buy today. Right now, ten people ready to pull the trigger. I mean, they’re like, hey, just take my credit card. Skip the free trial. I’m ready to buy now. I like those.

Then we’ve got 100 people, using Charles Math, who, over the next 30 days we can move into this buying circle, which is exciting. Then we’ve got 890 people here, which are just taking up oxygen, and they’re [leads – 01:21] and they’re probably qualified, and we’re struggling to get these people to buy anything at all over the next 2,358 days.

But, you know, we got 890 leads per day coming in – not buying anything. Now one of the things I often find as we have these imaginary lead costs. The thing you need to factor in, out of these 890 leads, just saying here, are you using lead scoring? Are they still opening your email after one day, seven days, 30 days, 15 days? Are they even picking up the phone when you give them a call? You need to really factor that into the cost per, let’s just say, semi-responsive lead.

Also, look, what does it cost you to get these 100 people who are like, in the next 30 days, going to become customers? And what does it cost to get you the 10 people that are ready to buy today? Quite often when you factor these in, these 10 people, you know, they may cost more. These 100 people might have cost a little bit.

These 890 people, eh, you know, they’re kind of below our average is, which is averages out to $3.00 per lead. You need to find out where these leads are coming from using lead scoring, lead tracking. And find out where they come from and how you can get more of them. And, you know, spend less time with this 890. Because I think, what looks better on a spreadsheet is revenue and profit, not leads. So, keep that in mind. Use lead scoring to find out who that avatar is, where they’re from, how you can get more of them.

Let’s look at the second problem. We’ve still got these 890 warm bodies. Now you’ll say, Charles, you cannot refer to leads as warm bodies. They don’t answer your email. They don’t open your- they won’t reply to email, won’t even reply to your phone calls, won’t reply to your messages. I’m not sure what we should call them – maybe semi-interested prospects. Your job is to accelerate the semi-interested prospects into buyers.

Okay. You say, but Charles our sales process is like a fine wine. Nobody buys before their time. That’s great. I like that. Okay. Let’s skip ahead. You know, this is not 1999. This is 2015. How can we accelerate this?

Quite often when you look at your sales cycle, your 890 people per day of coming in, they’re getting emails. We have a 30-day auto-responder sequence. When they click on this, we have a sales rep give them a call. That’s great. I like that idea.

How about this? Does everybody learn the same way? Of course not, some people are readers, some people like info graphics, some people like webinars, some people like teleseminars, some people like face-to-face Google Hangouts. Hmm. But how are you marketing to these 890 people per day? Email only.

It could be a problem – just saying. I don’t know. How can we accelerate the process? Well, if you’ve got the phone number, say, Hey we’ve got a special webinar Bob. Would you like to show up for it? It’s Tuesday at 3pm. And we also have one at 9pm, in case you can’t make it during the day. Bob likes webinars. He will jump on the webinar. And maybe this could get him to join the coveted circle of buyers, or at least accelerate him from the 890 warm bodies to the 100, who are ready to buy in 30 days.

Maybe, you know, you can use a webinar to better explain your proposition. Or, teleseminars, which I know are like way old school. You’d be amazed how many people can walk around with an ear bud in, iPhone in the pocket, listening to a teleseminar, who would never be able to take an hour out of their day to watch a webinar. Hmm. Interesting.

Could you send Bob an email that says, Hey would you like to be on a teleseminar? Oh by the way, we have it at 3pm and 9pm, just to make it more convenient for you. And you say, but Charles you can’t have it live both times. You’re right. Both of them should be on replays anyway. You should know how to do that up. If you don’t know how to do it, let us know. We’ll at least tell you how it’s done.

The key is you need to accelerate this. Maybe you need to send info graphics. Maybe you need to start looking at, if they’re highly qualified, maybe you send them a direct mail, give them a phone call. You need to accelerate this 890 people into this. And you need to use it through using multiple modalities.

So anyway, multiple modalities to these 890 people and guess what, do more lead scoring to find out where these leads came from – convert them into sales faster. Start having a bigger impact on the bottom line.

Hope you enjoyed it. Give me some feedback. This is Charles. Talk to you later.