Feb 06

Making Cold Traffic Work

By charles kirkland | Podcast

Talks About:

– Problems about warm traffic and cold traffic

– Problems about warm traffic.

– Are you credible?

– Give what you promise.

– Difference between Landing Pages and Pre-sell Pages.

– Uses of Pre-sell Pages.

Feb 06

Do You Still Use Keywords

By charles kirkland | Podcast

Talks about:

– Does keywords still matter?

– Have you done proper research before starting a campaign?

– The use of different google tools to see what keywords people are using.

– Start building keywords.

– Proper uses of keywords.

– How to create relevant Ads to your keywords.

 

Feb 06

The landing page lie

By charles kirkland | blog , Lead Gen

 

I’m sure this video is going to make a few people mad.  When it comes to paid traffic the most important metric is earnings per click…not opt-in page conversion rates.

Yet opt-in page conversion rates is how most marketers measure an ad’s success. I don’t know about you, but I can’t pay my bills withopt-ins, only profits.

Watch the video to see what I’m talking about.

Feb 03

The Ugly Truth About Split Testing

By charles kirkland | Podcast

Talks about:

– How to start a campaign?

– Need atleast 5 landing pages, 5 different angles, 5 different hooks, and 5 different styles.

– Discover different types of traffic.

– Find the winner landing page.

– Getting the leads.

– Spilt testing

– What is making the sale? Which page was that and how you can constantly make that convert that better.

 

Jan 17

iPads are better

By charles kirkland | blog

I’m going to let the cat out of the bag on this one.  When I start my iAd campaigns I only target iPads because they always produce the highest ROI for me.

Why?

Let’s look at this in some detail.

* iPads are still a luxury item. You still have to spend a decent amount of money to have one. This means that iPad users have some disposable income and will spend it.

* iPads act like laptops since they have a larger screen. Even if my pages are not 100% mobile optimized, they still work fine.

* iPad users aren’t fighting a zillion distractions while driving down the road and talking at the same time. This gives me a better chance to grab their attention and make a sale.

* For people who are scared of computers, iPads are not intimidating. We can reach an entire buying audience that we couldn’t just a few years ago.

When you look at these massive advantages you can see why it’s smarter to start targeting iPads and then scale to iPhones.  To learn more about how you can use Apple iAds© to get inexpensive, high quality traffic for your business, grab my newest course while it’s still in prelaunch.  https://mediabuyer.iljmp.com/1/iAds4

Jan 13

Who would have ever guessed?

By charles kirkland | blog

Who would have thought only a few years ago people would be using mobile devices instead of desktop to do almost everything?

I still remember my first 3 watt Motorola bag phone.  That thing put out enough power to fry your brain and call the moon at the same time.

It was huge by today’s standards.  Times have changed, that’s for sure.  Just look at Apple vs. Facebook.

Can you believe that an underdog computer maker and a social network startup would become the tech titans they are today?

Who would have ever guessed?

Both Apple and Facebook embraced mobile and grew like crazy while Dell and Microsoft passed on it and are now stuck playing 2nd fiddle.  As marketers we have to embrace change and leverage it to our advantage just like Apple and FaceBook are doing.  Mobile is where the biggest growth is for marketers. If we can’t adopt too, we are headed the way of the dinosaur.

Right now I want to invite you to get my newest course about how to use Apple’s private ads network to get your offer seen on iPhones, iPads, and iPods.

Grab it today while it’s in prelaunch and before the price goes up.

https://mediabuyer.iljmp.com/1/iAds2

Talk soon,

Charles Kirkland

Dec 13

How many clicks does it take to make a sale?

By charles kirkland | Uncategorized

As a kid one of my favorite Saturday morning commercials was the Tootsie Roll pop’s “how many licks does it take to get to the center of a Tootsie Roll pop.”

Now I’m a little older and the question is different. How many clicks does it take to make a sale on ClickBank?

That is a loaded question because you can’t just pull some magic number out of thin air…well, you could, but it would be dead wrong.

First, you have to look at the traffic source you are using. Is this endorsed email traffic from someone with a high quality list or is it junk exit porn traffic?

It’s a massive difference in the quality of those clicks.

Second, what is the buyer intent of the traffic?

Is somebody looking to make homemade soap or did they search for how to get rid of a pimple before Friday?

Only one of these people is in pain and is willing to solve his problem through buying something.

Third, what is the price point and conversion rate of the sales page?

Getting somebody to buy a $5.97 product with free shipping is very different from selling a $497 home study course.

I hope you see that all traffic is not created equal and you have to take that into consideration.

But the biggest take away is this: forget about how many clicks  does it take to make a sale and instead look at how much you make per click.

Make sure you check out my new Yahoo Traffic course to see how to get high quality buyers coming to your site today.

https://mediabuyer.iljmp.com/1/HowMany

Talk soon,

Charles Kirkland

P.S. What was your favorite Saturday morning cartoon?

https://mediabuyer.iljmp.com/1/HowMany