As a kid one of my favorite Saturday morning commercials was the Tootsie Roll pop’s “how many licks does it take to get to the center of a Tootsie Roll pop.”
Now I’m a little older and the question is different. How many clicks does it take to make a sale on ClickBank?
That is a loaded question because you can’t just pull some magic number out of thin air…well, you could, but it would be dead wrong.
First, you have to look at the traffic source you are using. Is this endorsed email traffic from someone with a high quality list or is it junk exit porn traffic?
It’s a massive difference in the quality of those clicks.
Second, what is the buyer intent of the traffic?
Is somebody looking to make homemade soap or did they search for how to get rid of a pimple before Friday?
Only one of these people is in pain and is willing to solve his problem through buying something.
Third, what is the price point and conversion rate of the sales page?
Getting somebody to buy a $5.97 product with free shipping is very different from selling a $497 home study course.
I hope you see that all traffic is not created equal and you have to take that into consideration.
But the biggest take away is this: forget about how many clicks does it take to make a sale and instead look at how much you make per click.
Make sure you check out my new Yahoo Traffic course to see how to get high quality buyers coming to your site today.
P.S. What was your favorite Saturday morning cartoon?