Category Archives for "blog"

Sep 10

Your FaceBook ads aren’t enough

By charles kirkland | Adwords , blog , Contextual Advertising

If you are using FaceBook ads only, you’re missing a large percentage of sales.

Yes, I just said it.

Allocate some of your ad budget to using outside remarketing to catch low-hanging fruit.

It’s Saturday morning so let’s keep the math simple.

If you are spending $1,000 per day to make 9 sales at $100 each, you’re losing money.

Now let’s go from losing money to making a profit in 30 minutes of time.

You need to allocate some of your budget to Google remarketing with text and display ads to target people who went to your shopping cart but didn’t checkout.

Since the typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91% it wouldn’t take long for you to see a positive ROI.

So on average 7 people out of 10 people never checkout. They leave with stuff still in their cart.

Here are some ideas to get people to come back and finish their purchase.

Offer free shipping.
Give a 5% discount.
Remind them they didn’t checkout.
Tell them you can only hold items in the cart for 24 hours.
Offer a bonus.

That is the 2nd best low-hanging fruit you will ever have.

If that’s the 2nd best, what is the best?

I’m glad you asked.

If you want to harvest the lowest hanging fruit, remarket to buyers who didn’t upgrade in the funnel and to past buyers.

This can be done with Google, Twitter, Pinterest, Bing and FaceBook.

Can you see the impact you can make to the bottom line?

Take some of your marketing budget and spend it on people who didn’t complete the checkout.

These evergreen campaigns take less then 30 minutes to set up in Google, and it’s done.

Plus, you can take it a step further with an abandoned cart email sequence depending on the email system you are using.

Or create an email sequence for people who tried to checkout but had a declined credit card.

But let’s save that for another day.

Now take some time this weekend and create an evergreen cart abandonment campaign, and let me know the results.

If you need help with setting up an evergreen cart abandonment campaign, let me know.

May 20

Struggling with cold traffic?

By charles kirkland | blog , FaceBook


Are you struggling to get cold traffic to convert with your offers?

It can be a challenge, but most of the time the problem is not the traffic but how you created your funnel.

Today, I want to show you how I build out my funnels for cold traffic so you can copy it for your business.

Once your offers start converting for cold traffic it opens a whole new set of doors for your business.

Click here to create your free account.

May 05

Adstage the All-in-One Advertising Platform

By charles kirkland | Adwords , Agency , blog

adstage

 

Grow your B2B Lead Generation

Charles Kirkland: Welcome back for another exciting episode of the Media Buyer Podcast.

Michael: Charles, thanks so much for having me.

Charles: Dude! Thank you! I’ve been a huge fan of Adstage. You guys rock! You produce some of the most innovative and cutting edge content in the media buying space every week. Thank you for that.

Tell us about what Adstage is and how can it benefit us?

Michael: Well, Adstage is a cross network ad platform and if you talk- essentially, what advertising today, they’re advertising on multiple networks – so, Google, Bing, Facebook, LinkedIn, Twitter. And essentially, Adstage allows you to bring all those sources in under one roof where you can make optimization either in one network or across all.

So, it brings all that data together. We’re a little bit different than some of the other solutions out there. So, I think that a new age of technology or state, has more of a premium model where you get to get in there without going through a sales rep, or without doing a contract, see if it works for you, and then having a very easy kind of pricing system, opposed to previous engagements of enterprise level technology where you go through a sales rep. They hand you a contract and you really didn’t get to see if that solution was right for you. So, that’s where we kind of sit in the market.

Charles: Dude! I absolutely love that. I’ve used Adstage before. It truly is enterprise level. If you’re saying hey, what’s PPC? It’s not right for you. It’s not right if you’re at that level.

Michael: Facebook, LinkedIn and Twitter.

Charles: Absolutely. Being able to see all that data – from one interface, you can manage multiple things. That’s a big deal, because most of the time, we’re logging in. We’re like, we’re going- we log into Facebook with Ad Espresso. Then, we go to Facebook and then hey, well, you know- go out of Facebook. We’re in Google. We’re looking at just Google’s reports, and then we go to Twitter. We’re looking at multiple dashboards, constantly, not really having a good feel of how all of it fits together.

Plus, another issue. When you’re using multiple traffic sources, how does one traffic source effect another? Unless you’ve got something like the Adstage, you know, you’ve got that. You can look at it and go, hey, we’re getting a lift out of “X” from “Y,” which makes a big difference. And guys, you’re really set up to do one thing, what, to save time for the advertiser. Correct?

1.-adstage-global-dashboard

Michael: Exactly. As you just spoke about. So, whether it be reporting or whether it be layers of automation – So, a marketer can build any algorithm that they want. And it sounds really daunting.

If my cost for conversion gets $100, pause these underperforming ads for me, Adstage, and do it once a day, and send me a log of what’s happening.

Charles: Dude! That’s huge. Because I’m going to tell you if you look at your PPC spend at any given day, where’s your ad being spent? Guess what? Jane Doe got on at five am. And she was available to eight, where you probably made that initial contact. Then she waited. She got home from like five to nine. She made a purchase. So, between, you know, pretty much the rest of the entire day, you had ad spend and very little ROI, very little lift, if anything, from it.

So, you’re saying you have the ability to go in there to these networks that currently do not have anything advanced like that. You can literally do the day-parting- which guys, if you’re not doing day-parting you’re either advertising oxygen, which I doubt you’re selling that today, or water, or you’re probably losing money. And I want to be more inclined and say you’re losing money. Day-parting is massive.

And you only get that data from getting ads up and going. And the ability to have the day parted in multiple platforms is huge. That is massive. Now, with that said, what is the big thing- What is Adstage- Where are you all going at? I mean are you looking at being the all-in-one platform for everything, or just for the big traffic networks, or how is that working?

Michael: Yeah. I think in your solutions suite, as much as marketers want to have better- I don’t think necessarily they want to have one tool that solves everything. They just want to have good integration and use certain tools for different workflow. And where we find our target market is really late stage B2B companies who are looking to hit the gap, so, they usually have a demand generation team.

Or you have the mid-share agencies, where they can’t afford the really, really expensive solution, and they’ve just completely outgrown them, especially in a reporting end, having multiple accounts. So, where we really excel, and what we’re trying to do on it very easily to a client, or to your team, and then build a layer of automation on that and today, the five networks.

 

google-bing-adstage

Tomorrow, we are looking at, potentially, additional networks such as Pinterest and a few others, but what really we’re excited about is the greater integration of technology. So, bringing in your database, your CRM database, your automation database, and being able to advertise off of that.

Charles: Dude! That’s impressive. I mean when you’re looking at it, most people, I hate to say it – they’re running multiple reports from multiple traffic sources, trying to get something that is intelligent, legible, and, from an attribution standpoint, it can be a monster trying to manage all that- ad spend allocation, and to get a report that says, okay. This is what we’ve got. This is where we’ve gone. This is what we’re going to be doing.

I mean, I think from a forecasting from any advertiser, for any B2B, let’s face it, if you can’t forecast, you’re running in the dark. And I see so many marketers – by the time they can pull reports from all these different platforms – and all of them have a different interface anyway. By the time you get the report pulled, get it to somebody, the ship is already going in the wrong direction.

Literally, you’re changing direction of the ship just a day late every, single day. And what you guys pretty much offer is, one-stop integration, one-stop reporting, one-stop automation, to pretty much, automate the entire process.

Michael: And you hit the nail right on the head. I think when someone, you know, typically, when you’re looking at different data sources- so, when you’re looking at your search and your social, you have to pull back Excel. You have to match those columns. And then once you find actionable insights, you have to go back into your individual network and make those changes.

Where you’re used to, as a TPC marketer, seeing all that data, and then making an in-line change in your dashboard. Unfortunately, when you go cross network- across data networks, you have to report in Excel first, understand what to do next, then go back and retrace your steps, and then make an adjustment.

Charles: Guys, that’s huge. I mean- I’m going to just tell you- I’ve been to the point where literally, I had an accountant at my desk. Her job was to do one thing – give me something that I could understand about every traffic network. And truly, it’s a full-time job. I mean-

Michael: It is

Charles: -in any agency, in any B2B situation, when you’re doing lead gen, you’re tasked with getting results – it may night sound like a lot – well, it’s only a day. It’s only 24-hours. A day is an eternity in the world of paid traffic. I mean, if you’re spending- just imagine taking whatever your daily budget is. Go to where the nearest interstate is. Throw it off there. At least people will stop and you’ll be on the news as a crazy- have your name on the back of your shirt once you do that, by the way. Or you could just get Adstage and just say, you know what, I can pull a report. I can pool that data. It’s all integrated. It’s a time-saver.

Well, dude! Thank you so much. Where can we find out more about Adstage?

Michael: So, you’ll find us at www.Adstage.io. Or you can go to http://www.adstage.io/academy/ if you’re looking for general resources across all the different networks. We have plenty of great content. And really, at the end of the day, we just want to better educate people about each individual network, so you can become a better PPC advertiser. If you do, you know, use the platform, give us lots of great feedback. Literally, areas of product are evolving, specifically from user feedback. Huge for us. So, we’re here to grow the community.

Charles: Dude! I’m excited. Thank you so much. Guys, check out Adstage.io. I’m going to tell you that when you do, I think if you’re using multiple traffic sources, you’re going to be like, hallelujah. When you let your reporting person go, be nice about it.

But anyway, this is Charles, guys. I’ve enjoyed it. Hope you’ve enjoyed it. Share the podcast. Whether you’re looking at this on Facebook or you’re listening to it inside of your mobile device, give us some stars, like, share it.

marketo-header-adstage

Apr 11

Brad Geddes and Charles Kirkland Talk About 3 Ways to Test Pay Per Click Ads

By charles kirkland | Adwords , blog , Podcast , PPC Pay Per Click , Uncategorized

Test Your Pay Per Click Ads

Charles Kirkland: This is Charles, founder of the Media Buyer Association. I’d like to welcome you to the podcast, whether you’re listening to it day, evening, or somewhere in between, you’re going to learn a lot about the world of paid traffic.

Now, today I‘ve got the man that really needs no introduction. If you’ve been into paid traffic, you will know who Brad is. So, Brad Geddes is the godfather of traffic.

So, Brad, how are you doing?

Brad Geddes: Good.  Thanks for having me.

Charles: Dude, I am excited. I am super excited today. Now, this is what happened. Brad’s got a software, and I’m going to screw the name up, because I’m very good at doing that. And we’ll just blame it on the southern accent here. He’s got a software called AdAlysis. I screwed it up probably. Who knows?

But first of all, it’s probably one of the most important pieces of software I think I’ve ever gotten an opportunity to even look at. We’re just getting started with it. But, when I initially saw it, I was thinking, crap this thing is going to be $1,000 a month. I know it’s going to be super expensive. And it wasn’t.

But we’re going to get to that. So, first of all, Brad. Why did you create the software? Tell us about what it does.

Brad Geddes: Sure. So, the software, primarily, is all about ad testing. And we essentially have sort of three ways we test ads. We look at best ads within an ad group, which is single ad group testing. We’ll do pattern matches across ad groups, so you can get insights. That’s all about ad testing too.

Ads are the only part of the account users see. Right? Users don’t care about your targeting message. That’s for you. Users think about your ads. And so, everyone in the industry says, oh ad testing’s important. Ad testing’s important.

And when we looked in reality, how people test ads, it goes like this. They set up, you know, maybe 100 ad groups. It could be 10,000 – number’s irrelevant here. It’s all about scale. And then they make two ads per ad group. And then month one, they go in and they’re like, all right, I’m going to make sure I have statistical significance and look at confidence factors.

And the reality is you maybe have three winners. And you’re a little deflated that you have 100 ad tests and three things to do. And so the next month, you do that again. You have five winners. Great. And so we have two months of data.

And the third month you start eyeballing it and saying well, that looks better than that one. I don’t really need to run test results for this. Let’s just pause this loser. And humans are terrible at figuring out patterns. We love to make patterns. So, we thought, you know what? Computers can do this. Right?

Our mantra is, if a computer can do it as well as a person, a person shouldn’t waste their time. People should be given actual data. So, essentually we did it so people could make real results with their ad tests, but then only give people actions when there’s actually something to do, and not waste our time with meaningless math.

Charles: I’ll tell you that’s exciting, because as you’re describing this, I’m thinking, hey! That’s me. Oh, that is me. Oh, third month, that is definitely me. And it’s across platforms, whether it’s Facebook, whether it’s Adwords, whether it’s Twitter. It’s like, you get to a point where it’s like, ugh! Well, yeah. I’ll take an educated guess. I usually probably turn off my most profitable ad campaigns. But you know, we live and we learn.

So really, at the core of what we’re talking about is users could care less about targeting. Only thing they see is the ad – how your ad compares to somebody else’s ad in the world of Google, you know, really you’re fighting your neighbor. Whoever your neighbor is, whoever one, two and three is – that’s who you’re fighting with.

So, what you’re really saying is, basically the thing that matters the most, you get the biggest lift, because you’re not going to get a massive lift from bidding, from adjusting bids, all that plays into a part. But your biggest gains really come from your ads – your ad copy.

Brad Geddes: Exactly. Right? Some part users see. And I also- so bidding’s important, right? It’s controlling the money. But bidding is a transient gain.

So, when you spend time setting a new bid you’re actions are relevant only until you set a new bid. And that’s where testing ads, testing landing pages, adding new keywords, adding negatives, have long-term impacts, which is why from a high theoretical level I’m a fan of automating bidding even if it’s not perfect in margins because the time you save can be so much better used in making permanent gains of adding new negative keywords, or creating, you know, a new landing page test.

Charles: Yes. Where the real gain comes, I mean, at the end of the day, if you’re doing the exact same thing as your competitors, which is basically drowning and trying to you know, come up with something better period, you really don’t come up with anything better than your competitors. You have to think differently. You have to automate differently. And you have to just plain be a lot smarter.

Now when I came across this, I was quite excited. I was super-excited. And I looked at it and I almost didn’t want to click on the pricing because I mean Brad, it’s like, you look at this, and like man, this thing’s going to be $1,000 a month, or at least $247, or $497. And I was pleasantly surprised.

I was actually somewhat in shock. I had to kind of look like, whoa! Well maybe that’s per day. I was like, surprised. I mean, completely and utterly shocked – in a good way!

Brad Geddes:  So, I mean I’ve been in this industry a long time, and when you start paying eight people a percentage of spend, you suddenly have nothing left. Right? And also, everyone wnts a little piece here. So, we actually really, really thought our pricing was okay. We’ve got API costs. We have database storage costs. We have processing costs. But our heart- our costs are only related to how many ads you have in our system.

So, we said, you know what? If you’ve got 10 million ads, that is a different price than 20 ads. Right? And so we essentially took a different view of that. So, if you’ve got them, we have people paying us quite a bit of money a month because they’ve got 20 million, 30 million ads in our accounts. If you’ve got 100 ads, it’s a really low price point. I want to make it accessible to everyone, not price out people.

Charles: Oh absolutely! And I was shocked when I saw this because every other platform I think I’ve ever looked at was like, we want a base and we want a percentage of your spend. And you start looking at it like, well, we’re using something here to manage ads across platform. We’re using something here to do relevant testing or bidding.

And next thing you know, all of a sudden you end up with basically, a boat-load of people, like you said, and this is, I think, a scary example, but it’s relatively true. We make a boat-load of money usually on a handful of ads. We do. The ROI’s just insane. But as we begin to scale these things up, literally our profit margin starts drying up, drying up and then sometimes we’re literally, quite often we’re going negative just for customer acquisition.

And it’s one thing to go negative for customer acquisition. It’s another thing to tack another seven, or eight, or even five percent onto that. I mean, that really makes it where I’m working to pay somebody else at that point.

Brad Geddes: And a lot of our customers are already using Marin or Kenshoo, or DoubleClick, you know, name whoever your bid system is, alright? So they can’t absorb that price very well, or if they’re an agency, they can’t sell that at some price point.

So, it’s- I think we’re going to see the rise, and you probably see this a lot. We’re going to see the rise in, I think, the next two to three years of complimentary just get stuff done platform systems where you know, it’s- Marin or Kenshoo, I mean, they’re good systems. They don’t automate ad testing.

And if you’re using Google CPA Bid System where you run the rules, you don’t need a third party platform outside of maybe a client reporting or something, or you don’t need them for bidding. So, I think you’re going to see some software rise up that are handling everything but the bidding aspects.

Charles: Oh, I totally agree with you and I really think CPA period has changed the game. When you look at it from the standpoint of okay, do I want to sit here and try to figure this out and micromanage it, or do I just want to say get me users at an acquired user base of x, y, or z? I think that really is a huge game-changer.

Brad Geddes: Yeah. I agree. For lead-gen, that’s great. Or even Google’s rudimentary bid rules for eCommerce – they’re not perfect. Right? But you’ve got to ask yourself. Okay. What’s better – me to hand five percent of spend to a third party, or me to use these really basic tools that are three percent off my margins, or are ether six percent off? Right? And that kind of tells you which one you probably want to use. But they’re good enough for, not everybody, but for most people.

Charles: Oh and I think you just hit on a good point.I mean, and I’m even going to say maybe 95 percent of the people will be fine using those. I think then, you know, you do have that small percentage of people that need everything. And if they could double whatever they have, they would. But that percentage is, I think, so relatively small compared to the overall universe of users. And I think that’s huge.

Just looking at your software, we came into it, we were pretty much using Google ads. We’d unfortunately had some Google problems. Finally, it took a while to get the account cleaned back up and fixed. But once we got it back up and running, I’m a happy, happy camper looking at some tools like this, because I feel like this is something that I need that is probably the best investment I can make when it comes to Google pay per click, hands down. I can’t think of another platform that would give me the bang for the buck that we’ve got here.

Brad Geddes: I’m glad to hear that. That’s the goal, right? So, our goal is always focus users on actions or make bulk actions simple. And so, we’ll roll in more and more features over the next coming years on that. I mean, we just rolled out the quality score tool, which now that you’ve got- because quality score’s all about either fixing your landing page, or organization, or testing ads.

I mean that’s all quality score comes down to is those three things. So we can do things like take a look at what’s your weighted quality score? Is your problem landing lages or ad related? And run it through an algorithm and say here’s the ad group that you need to fix the absolute most. Here’s the second most. And that’s again, let a machine do the math and let the user focus in.

Here’s my top quality score gainer. Here’s my top gain over here – whatever it happens to be. And I think that’s important because there’s too many things to do where you kind of look at your data all day long and are like, well, that was interesting. And if you every say that, you probably just wasted an hour of your life you’ll never get back. Right?.

Charles: I’ve looked at data before and it’s like- I’m embarrassed to even say this. My wife is an accountant. So, literally, I have my wife crunching out these massive spreadsheets. And she’s like, okay. Here’s your problems. And some days I look at them like, I know the problem, but I don’t know how to fix it. I’ve got 10 problems. Which one is giving me the biggest bang for my buck?

And often we look at it. I think most people spend their time tinkering on the macro- even the micro things, things that really almost make very little difference overall when the big problem, like you said, may be quality score. Maybe their landing page completely, utterly sucks. And I think that is a huge problem. What do you think is the biggest problem the average user has when it comes to just using Google in general?

Brad Geddes: So, I mean this is why people like you exist. The biggest problem is not understanding the basics of organization, keyword match types, and ads. I mean in reality, the amount of accounts we still see that are one ad group and 2,000 keywords, and all broad-matched words, and they’re terrible, right? Some people get better. Organization’s the first thing they get a handle on – how to actually do organization decently.

And next, it’s about learning about match types and actually, you’re managing search queries not keywords. Right? They’re just a proxy for search queries. And then you learn about the ads, and next it’s the ad extensions which, with the new desktop layout, are super, super important. And again, most accounts don’t have structure snippits let alone some of the other lesser known extentions.

I think it’s the basics are still the problem of most accounts. I mean again, that’s why you’ve got- you know Google’s got three million advertisers or something. And you know, there’s probably 100,000 good ones. And there’s probably a million being managed by resellers and the other 1.5 million or so, in that middle range, are really where the basics will give them a huge, huge lift. But it requires you know, four to six hours of time to learn the basics well, not the advanced stuff.

Charles: Oh, I think you hit it on the head. I see so many people. They have this concept of, I read a sales letter somewhere and I should immediately be able to put money into Google and it needs to spit my money out immediately in small, unmarked bills. And you realize that so many small businesses, first thing they do is they just open an account, give it a try, and wonder why it doesn’t work.

I’ve got a friend of mine who has a local business. And he goes, could you look at this? And I’m asking him what’s he doing? And he’s like man, we’re just spending a boat-load of money and I don’t know where it’s going. And as I looked at the account – it’s a company that has an extruder that makes screws.

So, just imagine him putting all the keywords that he thought were relevant to his business. Needless to say, I mean they were literally burning money for days. He goes, I don’t know what’s happening. It’s like well, you’ve kind of got this big, giant, broad match for screw extruder that just may not be the right target. I think the reality of it is so many people just jump in and they think it’s going to be easy to make money, which is wrong. At least I think it is.

Brad Geddes: Oh, it is. It’s terribly wrong. All right? I mean, in reality, to get a basic understanding of AdWords, you can do it in four to six hours. To get a great understanding could take months of time and actually just doing the work. But, it takes five minutes to open an account. It takes three hours to build a decent looking account for maybe 1,000 ad groups.

If you’re building an account with thousands of ad groups, we’ve had accounts that have taken us a month just to build. But that’s that layout. It’s just like building a house. Right? Like, what’s the end thing look like? What do we need to start with? When does this kind of wire need to be laid versus the flooring laid versus- you know, you don’t sheetrock something before you have wires in place.

And it’s that same kind of thing. And people just sort of jump to what they see as opposed to having a structure to create a proper account. Because it takes time and effort. It’s not just handed to you.

Charles: Oh my gosh! I think so many people look at like- they expected there would be a software to do it for them. It’s like- I don’t know if you’re familiar with something called Speed PPC, but back in the day, it did a lot of stuff. It’s still a pretty neat little software but at the end of the day, the software can only assist you.

If you don’t know what you’re doing, you’re still going to put 2,000 keywords in a group and just go well, you know, it should work. I’ve got one landing page. All these things are like kind of, sort of, remotely related to my site, and I’ve got the same bid for everything. Google should fix it for me.

And I think that’s the reality is the average user’s coming in just completely blind. They’ve read some B.S. sales letter on, whatever and it doesn’t work that way. It doesn’t even remotely work that way. And with the changes in Google- I absolutely love Google. And it’s hard to think that now we’ve got Google. We’ve got Display. We’ve got YouTube. We’ve got Gmail. We’ve got- I mean, literally, there’s no shortages of opportunities to use Google.

Brad Geddes: So, I think of AdWords as an aggregation of channels because you’ve got remarketing, shopping, search, remarketing for search, display buys, YouTube – and then you cross that with devices and suddenly- and Gmail, I mean you could just keep going there’s so many different ways.

So, I no longer think of AdWords as AdWords. I think it’s an interface to manage multiple channels in one place.

Charles: Yes! Absolutely. And I think it’s really interesting. I know this is slightly off-subject but I love talking to people when we get into attribution, and lift, and we’re doing multi-channel. I think the average consumer cannot really even envision that opportunity that’s even out there. They’re thinking, I did a search on Google. That’s where my ad should be. I think they’ve completely missed the boat. And I think most marketers have, too.

Brad Geddes: Oh, I totally agree. Totally agree. Right? And the problem with attribution is you deal with end data very quickly. So, in some cases, this is where marketing managers and that thought process is so important of, let’s at least design a few different customer journeys, market to the customer journey and see if we can change things.

If we don’t have the data to prove it, let’s at least- I mean, they’re called best practices for a reason. They’re best for most people, not necessarily for everybody but let’s at least start with a best practice, multi-channel type of system and at least lay out our ideal customer journeys – start somewhere. It may be wrong, but at least it’s a starting place.

Charles: Absolutely. Absolutely. Well, I don’t want to keep you online. I asked for 30 minutes. I just want to say thank you for your 30 minutes. Where can we find out more about you and more about your software?

Brad Geddes: Sure. So, you can find AdAlysis.com. And you can contact me there. Or I do hang out at Twitter at BGTheory. And if I’m social, it’s likely to be Twitter over anywhere else. Those are the two best places to usually find me, or any SMX conference pretty much in the world – you can find me at one of the SMX’s as well.

Click here to check out adAlysis and see what it can do for your Adwords and Bing accounts

 

Mar 02

The Ultimate List Of 129 Traffic Sources

By charles kirkland | blog , Lead Gen , Traffic

Lists of Traffic Source

traffic

PPC/Contextual

1. Google Adwords: Adwords is the premier advertising product of Google. Google Adwords is a PPC (pay-per-click) engine meaning you only pay when someone actually clicks your ad. The opposite (and more traditional) of this is CPM advertising, where you pay a certain rate regardless of how many clicks you get.
There are TWO sides to Google Adwords The Search Network and The Content Network.

2. Bing/Yahoo: MSN Adcenter is Microsoftís flagship search advertising product which is similar to Google Adwords. It too, is a PPC engine where you are only charged for actual clicks as opposed to paying a certain rate for your advertising.
MSN Adcenter also has a search network and content network, although the content network on MSN is vastly smaller than Googleís.

3. Miva: Miva Merchant offers a complete e-commerce solution consisting of PA-DSS validated ecommerce software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development.

4. 7Search: If you are struggling getting profitable on your PPC traffic source, try a smaller network like 7Search

5.LookSmart: LookSmart is an online advertising and technology company that provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers an unparalleled customer experience to advertisers of any size budget, offering them extensive reach into audiences through a monitored distribution network, maximizing ROI. LookSmart offers publishers hosted, white label ad serving technology to command and control their advertising revenue.

6. AdKnowledge: one stop shop for lots of types of ads. interesting. Adknowledge pairs advanced targeting with a massive database of consumers to drive leads and brand awareness through:Social media, audience delivery, email. Unlocking your digital audience is more than a tagline ó it defines our mission at Adknowledge. Here at Adknowledge, we connect advertisers with the appropriate audience, in the right place and at the right time. With a database of 400 million people, we can predict online preferences and behavior.

7. Affinity: search, parked pages, text ads good 2nd tier inventory. Affinity is a contextual advertising company that delivers over 30 Billion ad impressions each month from North America, Western Europe, Middle East, India, South-East Asia & Australia.

8. Marchex: IndustryBrains is a leading performance advertising media company that uses keyword search and relevant editorial targeting to achieve superior advertising results for marketers.

9. AdMarketplace: AdMarketplace is the largest search advertising marketplace outside of Google and Yahoo. Named one of New York’s fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. The Advertiser 3D interface is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type.

10. FindItQuick: With FinditQuick, you can achieve greater exposure for your business with our large traffic network. We will reach every corner of the internet for you to get you the results you need.

Self-Service Social

social sites

1. Facebook Ads: Self Serve Ads on Facebook

2. POF Ads: Self Serve Ads on PlentyOfFish. Promote your business on Plentyoffish! The top users of our ad system have increased their revenues by over $500,000 a month by taking advantage of our targeting capabilities. Many business owners target local consumers based on zip code, age, gender, education, profession etc.

3. Reddit Ads: Get your message to millions of viewers, Target viewers on what THEY are interested in, not what their demographic is,Use text, images, and video in your ads.

4.LinkedIn Ads: Connect with the world’s largest audience of active, influential professionals. Launch your campaign in minutes.
LinkedIn is our most cost-effective online marketing channel.Good for B2B

PPC/CPV

1.Traffic Vance: Trafficvance is the leading Contextual Textlink and Display Advertising Platform. It delivers high quality traffic to advertisers through a winning combination of high performing ad units, granular targeting, competitive pricing, and multiple optimization capabilities.

2. AdOnNetwork: AdOn Network is a premier online Pay Per Click (PPC) advertising company that provides innovative contextual and audience based advertising solutions for advertisers and publishers and delivers high-quality traffic from U.S. and international sources

3. MediaTraffic: CPV Contextual Advertising. Get Targeted Domestic and International Traffic with MediaTraffic CPV Contextual Advertising. MediaTraffic offers 3 ways to buy targeted traffic and drive quality visitors to your website: Highly Targeted, Broad Targeted and RON (run of network).

4. Direct CPV: Try something different with DirectCPV, the leading online CPV and PPV advertising network that delivers the highest converting results and increases ROI for all advertisers. Extend your reach by targeting relevant keywords, URLS, locations and channels to ignite your income and generate higher conversions.

5. Clicksor: Clicksor offers webmasters the opportunity to earn additional income by using a selection of clickable text or targeted contextual banners on their websites or blogs. Our contextual advertising ensures advertisers that the most relevant ads are delivered to the right audience at the right time to significantly increase return on investment.

Self-Serve Media Buys & Ad Network

1. AdBlade: Put an end to disappointing campaign results with Adblade, the worldís only ultra-premium ad network. With premium inventory from over 1,000 branded content sites, reaching over 200 million unique users in the US each month, you can target best prospects at scale.

2. Sitescout.com: SiteScout is the leading self-serve ad platform for marketing professionals and agencies.

3. AdReady: Display ads/self serve banners on yahoo sites.

4. Yabuka Solutions: Yabuka provides advertisers with the perfect medium to engage audiences via Sponsored Listing placements on premium publishers and Display advertising utilizing custom RTB technology in connection with the best traffic partners. Yabukaís self-service platform gives advertisers innovative tools to promote success for their campaignís unique goals

5. AdToll.com: Now owned by Click booth banners/display/text ads.

6.CBS Interactive: Media buys on very high traffic CBS site inventory Enticing brands. An engaged audience. Advertising programs that make the connection.

7. Advertise.com: Highly Targeted Display Marketing. Reach and Engage Millions with Your Display Ads

trafiq8.Traffiq.com: You face countless options in digital media planning and buying, and TRAFFIQ strives to simplify them by providing optimal media solutions and strategies to accomplish your business goals. As a leader in the constantly evolving space, we are determined to demystify digital media by staying abreast of these ever-changing dynamics. Because we were born from technology, we are uniquely positioned to keep our finger on the pulse of the digital universe. With creative thinking, a strategic approach, and a focus on in-depth analytics, we achieve your desired results.

9. XA.net: Display/retargeting/facebook ad exchange

10. OpenX Ad Marketplace: OpenX Ad Exchange Maximizes Revenue through Real-time Auctions
OpenX Ad Exchange helps ad buyers reach their ideal audiences so you can maximize their campaign performance across all screens.

11. AdEngage: AdEngage is an online advertising network that allows advertisers to buy ads. Advertisers benefit by being able to target consumers with relevant text, PhoText, banner and rich media ads at scale. In addition, with detailed, real time reporting, you know where your ads are shown and how much each segment costs you, so you can maximize your profits.

12. ZedoAdNetwork.com: ZEDO Ad Network solely focuses on Behaviorally Targeted advertising. Behavioral targeting is a way to identify users that would be interested in your product. ZEDO Ad Network is the only network that sells only this type of targeting.

13. AdPerium: With Adperium Direct Ads you can start your campaign within a minute. Upload your banner, select the countries you want to target, enter a budget and you’re ready to go!

14. BuyAds.com: Self-serve banners on many quality sites

15. BuySellAds: Self serve banners on a range of design blogs.BuySellAds help advertisers buy quality, guaranteed inventory directly from publishers. No middle man. Fully Transparent. Self-serve.

16. BlogAds: banners/text ads on high traffic blog network. We can help you make a splash on premier blogs like PerezHilton, Dailykos, Wonkette, Dlisted, and CuteOverload. Or blanket specific blog communities from liberals to parents with the broadest range of ad types– from tweetable video ads to IAB units to native advertising to skins.

17. RealTechNetwork: RealTechNetwork offers advertisers the ability to target a wide range of demographics through its network of active publishers.

18. Chitika: At Chitika, we only show ads to users when and where they want to see them. Access to top tier advertising partners like Yahoo!, SuperMedia and HomeAdvisor. Proprietary targeting and optimization technology that leverages the power of programmatic buying to serve precisely the right ad, at the right time.

19. Adroll: AdRoll is the most widely used retargeting platform in the world.

Media Buy Network (non-self serve)

comunication

1. Doubleclick: Media Buys with Google. DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world’s buyers, creators and sellers.

2. Advertising.com: (http://advertising.aol.com/Display/banners, media buys on AOL. AOL sites attract a wide range of dynamic and influential audiences. So when you pair your brandís message with our content, you get powerful results.
Itís that simple.

3. Microsoft Ad Network: The Microsoft Media Network is Microsoftís premium display advertising network, enabling marketers to reach millions of users across the U.S. The network provides a brand safe environment built on quality inventory from some of the most trusted sites across the web, including Microsoft owned and operated sites such as MSN. By leveraging exclusively owned and partnered data sources such as Microsoft accounts, MSN, and Bing, our high-quality reach empowers you to better determine when, where, and how you connect with your audience. Microsoft Advertising Exchange is a real-time bidded marketplace where you can reach audiences through high-quality, brand safe inventory more efficiently. With the Exchange, choice, scale, and efficiency drive ROI for you.

4. Tribal Fusion: Media buy banner network

5. EngageBDR: Engagement BDR is a leading integrated-media advertising company with extensive marketing solutions that provides brands high performing and cost effective display advertising.

6. Rubicon Project:  Rubicon Project is a leading technology company automating the buying and selling of advertising.

7. FOX Networks: Banners on FOX properties

8. Casale Media: MediaNet is a premium ad network that connects world leading advertising brands with consumers through engaging digital experiences. A division of online media technology veteran, Casale Media, MediaNet is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with hand-picked media publishers to provide contextually rich, high quality brand safe environments for advertisers and agencies.

9. CPXinteractive: CPXi is a global digital media holding company with over a decade of experience connecting consumers with brands. CPXi provides multi-screen messaging, leveraging display, social, mobile and video advertising at scale, serving over six billion managed impressions daily.

10. ValueClick: The websites you visit work with online advertising companies, like ValueClick Media, to provide you with advertising that is relevant and useful as possible. Some of the online ads you are served may be based on the content of the webpage you’re visiting; others may be based on registration or other information you provide to us or our partners; and other ads may be customized based on predictions about your interests generated from your visits to other websites. The goal of AdChoices is to provide you with information about how online advertising works and the choices you have.

11. Burst Media: We reach three out of every four online unique visitors in the United Statesóand that gives advertisers access to large pools of audiences on branded properties, owned and operated sites, and high quality blogs.

12. Matomy Media: cpm banners on good inventory of sites. Increase leads and sales with the cost- efficiency of cost-per-action campaigns.

adjaggler13. AdJuggler: AdJuggler is a global leader in on-demand digital ad management technology and media services. AdJuggler enables publishers and networks to source and manage all media through one, integrated platform that maximizes yield, based on the value and preferences of each unique user. The company’s highly scalable SaaS platform serves as the backbone for more than 200 global customers, representing more than 5,000 domains, 135 million unique visitors, and billions of monthly impressions.

14. PremiumAccess.com: Traffice is only as good as its quality. At premium Access, our mission is to equip advertisers with powerful, innovative solutions that improve their online campaings and maximize their revenues.

15. ReduxMedia: The Redux premium network of quality web sites delivers over 12 billion impressions monthly to more than 59.5 million unique visitors in Canada and the US*. For more than 8 years now, Redux has focused on moving beyond ineffective mass commodity online display media to create the custom-targeted and brand-safe advertising that major brand advertisers need.

16. BannerConnect: Media buys/banners, good european reach

17. Glam Media: Media buys, display, very good inventory for female demo

18. Vibrant Media: Vibrant Media (www.vibrantmedia.com) is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With over 6,600 premium publishers, reaching more than 300 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements and branded content within text and images.

19. Tremor Media: Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets, and connected TVs.

20. Specific Media: Banners/video display, media buys

21. Undertone.com: Undertone develops digital advertising solutions for brands. We offer a suite of video, high impact and display ad formats that enable advertisers to engage consumers across desktops, tablets and smartphones.

22. Dsnrmg.com: Display banners, media buys, large inventory. DMG – DSNR Media Group is a global digital advertising network. Dedicated to complete value chain optimization and maximization of ROI for advertisers and publishers alike, DMG is committed to the ongoing mastery of the latest digital platforms – and to providing continuously enhanced aggregation and optimization options.

23. Collective.com: Collective haveve been the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them.And the insights that define them. We have always believed that the most effective advertising comes from the intersection of the right ad, targeted to the right person, in the right environment. Not as easy as it sounds.

24. Adconian: AMG is a technology company which has built one of the largest global multi-screen, multi-channel audience platforms. Our Digital Distribution Platform (DDP) enables monetization for content owners, app developers and device manufacturers to reach their global audiences across multiple devices and screens. This is done by building proprietary data profiles and models on their consumers and then selling these profiles to the highest bidder in a real-time marketplace.

25. Pubmatic: PubMatic is your gateway to the world’s most premium publishers. Our Advertiser Solutions team provides unparalleled service with dedicated points of contact, while our global services and support teams are available 24/7/365 to address buyer needs and requests from integration to implementation and beyond.
We make it easy for buyers to find the exact audiences and inventory they need with our One Platform approach. Buyers can easily integrate via API for access to our Unified Auction, Demand Partner User Interface and on-demand reporting suite.

26. Technorati Media: Technorati Media use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.

In-Text Advertising

in text

1. Infolinks: Reach truly engaged users with Infolinksí innovative suite of solutions. The Infolinks platform analyzes the content of every page in real-time, determining context and user intent. This creates an engaging atmosphere that will yield the results your campaign deserves.

2. 50onRed: Self serve text inline contextual ads

3. InLinks: Monthly fee inline contextual ads

4. Admanage: Admanage will help advertisers find the most effective way to advertise online and create a successful internet marketing campaign to earn more revenue. We offer five high-impact ad units, perfect as AdSense alternatives, to work better for your online advertisements: In Text ads with thumbnail, basic In Text ads, CPC Banners, CPC Text Ad Banners, and sponsored listings. All of the advertising unit sizes adhere to the standard IAB Ad Unit guidelines.

5. Kontera: Inline contextual text ads. Not self-serve. Kontera serves more than 15,000 quality publishers every day with superior relevancy, and an exclusive ad inventory that cannot be beaten. More publishers choose Kontera than any other Content advertising solution.

6. AdMedia: We envision a web that serves up informative, entertaining–and most of all–highly relevant ads without being obtrusive to the consumer. And we’re proud to say that AdMedia takes steps every day to bring us closer to that vision.

7. Snap LinkAds: Text/inline type ads

8. Linkworth: Our products consist of text link ads, paid blog reviews, in-text links, in-content pay per click ads, rotating text ads, hosted content pages, article submission, directory submission and many more.

Mobile Phone Ad Networks

mobile

1. Admob: Mobile ads, now owned by google. Partner with AdMob to benefit from Google’s best-in-class technology and infrastructure to get your app business off the ground.

2. Admoda: Affiliate and Performance marketing companies rely on our mobile traffic. Why? It converts; itís cost effective; and we are the only mobile ad network to provide the tools/features that affiliate and performance marketers need to maximise their returns from mobile.

3. Millenial Media: Millennial Media is the leading independent audience platform in digital advertising.

4. GreyStripe: We are the industry leader in full-screen mobile advertising which captures 100% of your audienceís attention.

5. Inmobi: Mobile ad network

6. BuzzCity: BuzzCity is a global advertising network. Reach millions of consumers around the world on mobile phones and devices, and make use of our insights into key markets to drive your mobile internet strategy. Reach an audience of millions, via our mobile internet ad network. Your graphic and text ads are displayed on thousands of mobile websites, driving traffic towards your site. Pay only for the clicks that you receive.

7. Mobixell: Mobile advertising

Mobile Retargeting

mobile apps

1. Retargeter: ReTargeter optimizes your ad spend with highly targeted, real time digital advertising solutions and the best account management in the industry.

2. FetchBack: At eBay Enterprise Display & Retargeting (formerly Fetchback), our goal is to provide you with customized campaigns, world-class tools and unmatched expertise to help you every step of the way. Youíll have access to our award-winning creative team, high-touch account management and expert optimization to help grow your brand and ensure your success.

3. MyThings: MyThings offer prospection and personalized retargeting solutions across display banners, mobile, video and Facebook.

4. Criteo.com: Retargeting

Category (Gaming)

1. Mochi Media: Mochi Media’s unique platform brings game creators, website owners, and end users together, creating the largest online games network in the world. This gives Mochi Media the ability to reach a wide range of international audiences. We can handle large budget campaigns as well as self-serve campaigns (which start as low as $100).

2. CPMStar: The largest performance Ad Network in the game space.

3. Intergi: With more than 160 Million unique users worldwide, Intergi helps distribute your message to 3 out of every 4 gaming and entertainment fans through creating a custom brandy strategy, video and mobile ads.

4. Ad4Game: Banners on gaming sites

5. Ad2Games: Online advertising for games. Quality channels: gaming affiliates, social, mobile, search

6. Game Advertising Online: GAO is the large scale performance-focused advertising solution for online games.

Category (Adult)

1. AdExpansion: Display/banners on adult inventory

2. EroAdvertising: EroAdvertising revolutionary technology boosts your online advertising performance by providing new ways to add impact and relevance quickly and easy.

3. TrafficJunky.net: TrafficJunky is an online advertising network that provides a versatile, intelligent CPM-based advertising platform. Our self-serve, CPM-bidding ad network is designed to help advertisers and publishers alike achieve their most ambitious web marketing goals by serving cost-effective, large volumes of targeted web and mobile traffic and providing content monetizing solutions.

4. JuicyAds: Display on adult inventory, flat rate buys per week/month

5. Adult Ad World: Buy CPM ads, text ads, pop-under, clicked traffic and get your site out to millions of visitors a day. Target by niche, country, day and time.

Social Apps

1. TappJoy: Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers.

International

1. Reseau Select: Banner and offline targetted at quebec

2. Canoe Klix: With Canoe Klix,Boost traffic to your site.

3. Adconian: AMG is a technology company which has built one of the largest global multi-screen, multi-channel audience platforms. Our Digital Distribution Platform (DDP) enables monetization for content owners, app developers and device manufacturers to reach their global audiences across multiple devices and screens.

4. Hi Media: Hi-Media is a specialist in audience monetization on the Internet. bet our Group for over 10 years on the complementarity of advertising revenues and revenues from e-commerce fuel economic model of all websites.

5. Ad2OneGroup: Media buys on premium UK, Irish & Aus. sites + Ebay UK

6. Pamoja Media: Pamoja Media is an African digital marketing agency that focuses on providing online marketing strategy for Africaís emerging brands.

7. SHE Network: Adify powered, target Swedish women

8. Adbid.se: Premium network for online newspapers in Sweden. CPM, CPC and CPA/CPO. Does retargeting and has both banners and text ads.

9. Mirago: UK/French/German contextual/search ads

10. ExoClick: ExoClick Media Buy Team secures guaranteed premium publishers that you won’t find on other ad networks.

11. Adverline: Media buys, good quality French/Euro inventory

12. Specific Media: With capabilities spanning customised video, engaging original content and decision-driving display, Specific Mediaô offers custom solutions, connecting all digital formats to execute a smarter and more efficient marketing plan.

13. Adtegrity : Adtegrity has been developing customized cross-screen advertising solutions for brands, agencies, and performance marketers. Leveraging data from our proprietary suite of targeting and optimization tools,we increase levels of engagement and performance for our clientsí advertising campaigns.

Uncategorized

1. Sitepoint Marketplace: small direct banner buys

2. AdOptim: We provide you a highly suite of Internet & Mobile marketing, creating dynamic synergy between advertisers and publishers resulting in mutual revenue enhancement.

yume3. YuMe: YuMe Ads deliver highly-engaging, interactive video ad experiences across screens reaching audiences wherever they are watching video: at work, at home, and everywhere in between. Our innovative ad framework and technology, along with our in-house design studio, deliver unmatched creative flexibility to help advertisers achieve their branding objectives. Please navigate the tabs above to experience YuMe Ads.

4. BrightRoll: The increasing consumption of digital video is driving the rapid growth of a complex digital advertising ecosystem. BrightRoll is at the forefront of technology innovations that enable marketers to plan, execute and optimize intelligent and effective digital video advertising. BrightRoll is changing the face of programmatic buying by providing access to the largest independent digital video ad platform through a new, intuitive console.

5. AdClickMedia.com: With AdClickMedia pay-per-click network, you can advertise on 40,286 quality publisher’s websites within minutes, using Photo text ads, Banner ads, Full page Interstitial ads, and Email PPC ads.

6. AditAll: AditAll is an easy and affordable way to create video ads online right from your desktop.

7. Elephant Traffic: Mispelled domain traffic auction

8. Sponsored Tweets: Sponsored Tweets is a Twitter advertising platform that connects advertisers with tweeters. The site provides robust targeting and detailed analytics.

9. Izea: Self serve sponsored tweets/blog posts

10. Ad.ly: Ad.ly create and amplify branded social content at scale, reaching millions of potential customers across all social networks.

List Brokers

broker

1. Arcamax: Trustworthy, Results-Driven Online Advertising and Media Buying. If your company is looking for new opportunities to grow online, we invite you to consider working with ArcaMax Publishing. Whether you are buying or selling media, we welcome the opportunity to begin a dialogue.

2. The SRDS: SRDS.com is an online multimedia planning platform that connects media buyers with media sellers.

3. NextMark: Rent mailing lists. also mainly for direct mail I think.

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