Category Archives for "FaceBook"

Sep 28

Facebook or Adwords: Which is Better?

By charles kirkland | Adwords , FaceBook

I get lots of questions about which is better, Facebook or Adwords.

That's the wrong question to ask.

That's like saying the Hennessey Venom GT is the best car in the world. 

While it's the fastest supercar you can buy today for $1.2 million dollars, it wouldn't be the best thing to take down to the farm to feed the cows.

You have to pick the traffic source based on your offer.

Let's look at a situation where Adwords would leave Facebook in the dust.

Let's look at a situation where Adwords would leave Facebook in the dust.

One of the many reasons I love running Adwords over Facebook is real time intent.

In Facebook you really don’t know when a user liked an interest.

Was it this week, last year or 6 years ago.

Look at your profile preferences and you’ll see things you didn’t even know you liked.

Facebook takes all the data they have and comes up with some really good guesses about what you like.

It’s freaky how spot-on it is. But it fails to take into account recency of the data.

You can run conversion optimization and that helps a lot.

But as an advertiser you don’t have access to how fresh that like is.

And once that data is added to your profile it stays there until you remove it.

If you have first party data about your audience, Facebook can become unstoppable.

But Adwords is different.

Before I get tons of emails trying to tell me that Adwords is made up of multiple ways to serve ads, let me say that I’m specifically talking about search.

In search you're getting real-time actions.

Let's look at this real life example.

Let's say little Johnny gets back from playing at Grandma’s house at 9pm.

While you are somewhere in Dreamland little Johnny starts crying in the middle of the night. You wake up and run to his room only to discover he got into some nasty poison ivy and it's itching like crazy.

At 3am you’re not going to ask your friends on Facebook what's the best homemade cure for poison ivy.

Instead, you're going to grab your smart phone and do a voice search and start looking for the first results which is a sponsored ad. Now you're sending your other half to the 24 hour Walgreens looking for the anti-itch cream you just looked at.

By the way, baking soda works wonders in relieving poison ivy.

See how Adwords is solving the problem in real time.

In case you're saying Adwords is too expensive, you need to fix your funnel and up your quality score to compete.

Look at each keyword group and the intent behind it to come up with a hyper-targeted ad with a high quality score.

In PPC the goal is to have the highest possible quality score.

Your’ll pay less and get more impressions than your competition.

While I believe this a a great example of when Adwords beats Facebook, don’t get stuck using only one traffic source.

Master one and expand to the next; there's no law that says you can only use one traffic source.

I’m getting ready to help work one-on-one with a few lucky businesses. If you want to know more about it, let me know.

Talk soon,
Charles Kirkland

Jul 12

Facebook Ads Reporting Tools

By charles kirkland | FaceBook

Powerful Facebook Reporting Tools

https://sproutsocial.com

  • Facebook Reporting Tools for Digestible Page Analytics
  • Discover What Content Resonates With Your Audience
  • Easily Report on Facebook Page Impressions and Fan Growth
  • Tag Posts & Comments for Aggregate Campaign Analysis
  • Visualize and Export Page Data With Dynamic Charts
  • Unlimited Facebook Reporting at Your Fingertips

Report Garden

http://reportgarden.com/

  • Helps online ad agencies create analysis and performance reports for their clients. Some of our key highlights are Campaign based reporting, Multi Channel Reporting, & Automatic scheduling of reports. We can help you build beautiful, customised marketing reports that impress!
  • Create intuitive, beautifully designed Facebook Ads reports in minutes!
  • Helps you measure ROI for the time and resource invested into maintaining a strong profile. ReportGarden lets you present targeted adverts, budget spent and results across devices using a range of performance metrics.
  • Reach
  • Frequency
  • Impressions
  • Social Impressions
  • Social Reach
  • Engagement metrics help you understand what Facebook ads get attention and what ads don’t. Report Garden helps you visualize various engagement metrics to measure growth and performance over time to see how you’re improving.
  • Time
  • Age
  • Gender
  • Placements
  • The Success of your Facebook Ad campaign depends on how precisely you are able to target your audience. Report Garden lets you present demographic dimensions with detailed conversion data to make it enormously insightful for clients.

SuperMetrics

https://supermetrics.com/

  • Pull data from the majority of advertising channels right into Google Sheets. With this Google Sheets add-on, we track our Facebook ads reach, frequency, and CPC over time. This allows us to better understand when ad fatigue is setting in and it’s time to update creative at scale.

AdEspresso by Hootsuite

  • Analyze your Facebook Ads campaign and discover what's working and what's not about it! It only takes 4 clicks and it's totally free. Start optimizing your campaigns now!
  • Getting the best ROI possible from your Facebook Ads campaigns can be tough, finding your ideal target often requires days of work analyzing countless rows of Excel data. It's 2017, why can't it be simple?.
  • Welcome to AdEspresso Campaign Rater. Discover what's working and what's not in your campaigns in 4 clicks, totally free.
  • Quickly generate an appealing report on your Facebook Ads campaign to share with your colleague.
  • Immediately understand the key metrics of your campaign: How much are you spending? What are you getting from your advertising budget?
  • Compare side by side Age, Gender, Countries, Placements, Devices: What's making you money and what's just a waste of time?
  • Compare your performances with your industry's benchmark, are you beating your competitors or do you still need to improve? (Coming Soon)

GROW + Facebook Business

https://www.grow.com/integrations/facebook-ads-reporting-tool/

  • Gain powerful insights when you add Facebook Ads to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Facebook Ads alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.

AdSpringr

http://www.adspringr.com/

  • Increase the scale, performance and ROI of your Facebook ad marketing campaigns through our advanced product and services.
  • This tool offers four distinct services:
  • Ad creation
  • Analysis and reporting
  • Optimization
  • Targeting
  • The analysis and reporting feature is among my favorites, thanks to:
  • Automated client reporting
  • Automated graphical reporting
  • Visualization of important parameters

While you can use AdSpringr for personal marketing campaigns, it is often used by agencies that manage advertising for a variety of clients.

Douply

  • Douply helps you to measure and analyse important KPI’s such as reach, engagement, likes and comments in order to make the right strategic decisions on your Facebook Ads campaign. The features of our reporting tool make it fast, easy and fun!

Socialbakers Suite

  • The most advanced social media analytics, reporting, publishing, and recommendation suite in the industry. Start delivering measurable impact on your community and business today with Socialbakers Suite.

Socialbakers Suite

  • Paid tool with a ton of features including ad scheduling, performance-based rule setting, auto rotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.

Cross-Network Reporting & Automation

https://www.adstage.io/

  • Report. Craft the perfect Search and Social PPC reports with easy drop-in widgets, table filters, custom data and more.
  • Automate. Place your AdWords, Bing, Facebook, LinkedIn, and Twitter campaigns on autopilot with Rules, Alerts, Dayparting, A/B Testing, Flighting and more.
  • Manage. Simple campaign creation flows coupled with powerful management tools such as bulk editing, campaign grouping, and ad variation testing across search and social.
  • Universal Data API. Import all of your cross-channel ad performance data into your Marketing Automation, CRM, or BI systems from a single, uniform feed.

Pagemodo

http://www.pagemodo.com/

  • Our step-by-step tools help you easily create a professional-quality design, target your audience, set your budget and measure your results. We'll even save your designs so you can test small changes to optimize future campaigns.
  • Increase your Facebook, Twitter, and LinkedIn engagement.
Feb 15

The FaceBook Conversion Tracking Pixel is Dead…

By charles kirkland | FaceBook

Facebook is always showing the marketing world it’s love. 🙂

And today is no different because they have finally killed off the old conversion tracking pixel in favor of a 1 pixel solution.

They have been threatening this for a long time, but they finally pulled the plug on the old pixel.

If you have been using the old FaceBook conversion tracking pixel, you need to login and update your pixel ASAP.

The new pixel setup isn’t hard; it just takes some planning to set up your conversion events.

The new pixel combines both the conversion tracking pixel and the custom audience pixels.

So you can use one code for conversion tracking, optimization, and remarketing.

This new pixel really is a lot better, and I for one love it.

By the way, I’m looking to partner with only 20 marketers who are willing to let me work with them to grow their business.

Click here to take the 1st step.

Talk soon,

Charles Kirkland

May 20

Struggling with cold traffic?

By charles kirkland | blog , FaceBook


Are you struggling to get cold traffic to convert with your offers?

It can be a challenge, but most of the time the problem is not the traffic but how you created your funnel.

Today, I want to show you how I build out my funnels for cold traffic so you can copy it for your business.

Once your offers start converting for cold traffic it opens a whole new set of doors for your business.

Click here to create your free account.

1 2 3