Category Archives for "Marketing"

Sep 12

Should We Bid on our Competitor’s Brand?

By charles kirkland | Marketing

This is an extremely loaded question.

One everybody has to decide for themselves if it's worth it.

Google gives you the ability to show your ad when you search for your competition’s brand name.

While this may seem like a great idea, it could turn into a disaster if you're not careful.

Before you go down this path let me ask you a few questions.

Do you look at these businesses as your competition or potential JV partners?

If they're potential JV partners, you can really get on their bad side fast. You may get way more sales as JV partners.

Do you think there's enough search volume to justify creating a ad set for your competition's name?

Let's face it; if they only have one search a day you'll end up with a low quality score for ads that are seldom seen...which leads to a very high CPC.

Are you prepared for your competition to start bidding on your brand name and do you have the budget to fight them?

Bidding wars don’t help anybody except the ad networks.

There are a lot of things to consider with branded PPC searches.

So am I saying that bidding on your competition is bad?

No, there are plenty of times it makes total sense, and it comes down to ROI.

Every campaign needs to prove itself with ROI.

But what is the ROI from bidding on your competitor’s brand and is it worth it when you factor in the potential fallout?

Each person needs to make that decision.

Reply and let me know what your thoughts are on bidding on your competitor’s brand.

Thanks,
Charles Kirkland

Get More Leads, Better Clients, And Higher Profits For Your Digital Marketing Agency

Create Your Free Media Buyer Association Account And Join 25,638 Other Members Learning How Stay Ahead Of The Competition.

Nov 21

Karl Sakas and Charles Kirkland talk about how to scale your digital marketing agency

By charles kirkland | Marketing

Will your agency grow at least 30% this year?

http://sakasandcompany.com

Karl Sakas and Charles Kirkland talk about how to scale your digital marketing agency.

Do you ever wonder how some people can grow their marketing agency year after year while other people with more talent struggle to get their agency off the ground?

On today's podcast I’m interviewing the legend of agency growth himself, Karl Sakas.

Sep 28

He had a bad day at the beach

By charles kirkland | Marketing

He had a bad day at the beach

Recently I was having breakfast at a local restaurant on the Isle of Palms.

It was a beautiful Saturday morning.

Right after I ordered, a couple with 2 teenage girls were seated next to my table.

Upon sitting down the man seemed really agitated and cranky.

I was thinking to myself that he must have one massive hangover or is going through some dependence withdrawal.

When the waitress walked up and handed out menus he quickly blurted out that he was “short on time and she better not make him wait if she wanted a decent tip.”

Side note: Never make your waiter or waitress mad.

His wife snapped at him and apologized to the waitress for the incident.

As soon as the waitress wrote down the order “Jim” started demanding the bill.

I was thinking that this must be one of those mystery shoppers where the customer is deliberately giving the waitress a hard time and it’s being videoed or something.

Or

Apparently Jim was working hard on practicing to be the Grinch for some community play.

It’s hard to start a day with your family overlooking the Atlantic Ocean, smelling the salt breeze and be in a sour mood like Jim was.

During the entire meal his daughters stared at their plates almost afraid to look at their dad while his wife tried to make small talk with them.

You would have thought Jim hadn’t eaten in a week the way he inhaled his breakfast in record time.

Once he finished breakfast this gave him even more time to complain about everything from the other tourists, food, service, heat, and even how bright the sun was.

You name it and Jim complained about it.

Before his wife could get the last bite of her eggs Jim was standing telling his family he only had 2 more days at the beach and they had a lot left to get done.

The way I look at it Jim was rushing to consume everything without enjoying it.

Unfortunately, Jim reminds me of most marketers.

They buy a course and before they are half way through it, they are already looking to buy the next thing.

It’s a repeating cycle that doesn’t stop.

I don’t need to tell you that you won’t become successful by buying course after course.

Instead, you must take action and only buy courses that fill in your knowledge gaps.

If you want to learn proven strategies to drive customers directly to you, then check out the Media Buyer Association.

http://mediabuyerassociation.com

Apr 28

Marketing Conferences To Attend In 2016

By charles kirkland | Marketing

Event Title Date of Event Location Remark
SocialMedia.org’s Brands-Only Summit 2016 Jan. 25 – 26, 2016 Orlando, FL Happened
TRAFFIC & CONVERSION SUMMIT Feb. 9 – 11, 2016 San Diego Happened
Social Media Strategies Summit Feb. 9 – 11, 2016 Las Vegas Upcoming
The 10X E-commerce Event Feb. 10 – 12, 2016 Orlando Happened
MozCon Local Feb. 18 – 19, 2016 Seattle Happened
WORDCAMP MIAMI 2016 Feb. 19 – 21, 2016  Miami Happened
5th Annual Chief marketing Officer Exchange Feb. 21 – 23, 2016 San Diego CA Happened
Marketing Sherpa Summit 2016 Feb. 22 – 24, 2016 Las Vegas Happened
THE GREAT IDEAS SUMMIT 2016 Feb. 22 – 24, 2016  Orlando  Happened
Convey UX Feb. 28 – Mar. 2, 2016 Seattle Happened
HIGH FIVE CONFERENCE Mar. 2 – 3, 2016 Raleigh, NC Happened
Advoc MP Mar. 7 – 9, 2016 San Francisco Happened
Digital Book World Conference + Expo Mar. 7 – 9, 2016 New York  Happened
BrandStrat/ Brand Strategy Conference Apr. 6 – 8, 2016 New York Happened
Social Media Strategies Summit- Chicago Apr. 26 – 28, 2016 Chicago Happened
Code/ Commerce>Series May 17, 2016 Las Vegas, NV Upcoming
The Definitive Digital Marketing Gathering May 24 – 25, 2016 Atlanta, GA Upcoming
Code/ Commerce>Series May 31 – Jun. 2, 2016 Rancho Palos Verdes, CA Upcoming
Social Media Strategies Summit- New York June 1 – 2, 2016  New York Upcoming
EVolve UX Jun. 14 – 16, 2016 San Francisco Upcoming
The Definitive Digital Marketing Gathering Jun. 15 – 16, 2016 Denver, CO Upcoming
SMX Advance Jun. 22 – 23, 2016 Seattle Upcoming
The Definitive Digital Marketing Gathering Jul. 13 – 24, 2016 Portland, OR Upcoming
The Definitive Digital Marketing Gathering Jul. 25 – 26, 2016 Minneapolis, MN Upcoming
Social Recruiting Strategies Conference Jul. 26 – 28, 2016  Dallas, TX Upcoming
Social Media Strategies Summit August (TBA), 2016 Dallas Texas Upcoming
The Definitive Digital Marketing Gathering Sept. 20 – 21, 2016 Washington, DC Upcoming
Social Media Strategies Summit Sept. 27 – 29, 2016 San Francisco Upcoming
Wisdom 2.0 Offerings Sept. 30 – Oct. 1, 2016 Los Angeles, CA Upcoming
Social Media Strategies Summit Oct. 4 – 6, 2016 Mexico City Upcoming
The Definitive Digital Marketing Gathering Oct. 11 – 12, 2016 Detroit, MI Upcoming
Code/ Commerce>Series October 25, 2016 Las Vegas, NV Upcoming
Heroic Public Speaking Oct. 31 – Nov. 2, 2016 Florida Upcoming
Social Media Strategies Summit Nov. 2 – 3, 2016 Boston Upcoming
Code/ Commerce>Series November 15, 2016 San Francisco, CA Upcoming
The Definitive Digital Marketing Gathering Nov. 16 – 17, 2016 Raleigh, NC Upcoming
The Definitive Digital Marketing Gathering December 2016 Dallas, TX Upcoming
Code/ Commerce>Series December 2016 San Francisco, CA Upcoming