Category Archives for "Marketing"

Mar 27

How wearable technology is helping media buyers

By charles kirkland | blog , free lessons , Lead Gen , Marketing , Mobile Traffic

http://mediabuyerassociation.com/joinnow/

Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. Today we’re going to be talking about wearable technology. And you say, Charles. This has nothing to do with media buying. Why are you changing the subject on me? No. This has everything to do with media buying. It’s a little Jawbone. It’s blue. It costs a hundred something dollars. I’ve had it for quite a while, since they first came out.

Who are the people buying this stuff? Well, typically, upper income individuals who are health conscious. I don’t know about you, but I think those would make a great group of people to target. If you’re looking at that, start thinking about this. These things are only becoming more and more popular. The Apple watch recently came out. Samsung, all of these people, are going to have tons and tons of opportunities to have wearable technology. The question I am asking you is, are you targeting these in your campaigns.

If you want to go ahead and start targeting people that own these types of devices, just even through Facebook, you could target them through Twitter for that matter. By targeting these people, you’re typically dealing with a better quality prospect. And if you’ve got a health related product, great opportunity there, or anything athletic related.

So, with that said, are you targeting smarter? Are you going after these people, or are you just continuing to target the same group of people and hoping your campaign’s going to work. Target people with money, you’ll find it’s easier to sell things.

Anyway, this is Charles Kirkland. Hope you enjoyed it. And as always, if you’re not a member of the Media Buyers Association go ahead and grab your free account below. Click the link below, and I’ll see you on the other side.

Nov 05

Native Ads In Action

By charles kirkland | Marketing , Native Ads

 

Last week I really messed up my back and now I need to have physical therapy.  It seems that I’m not 18 anymore. Spending 3 straight days in bed gives a guy a lot of time to surf the web. It seems that everywhere I went I saw more and more native ads.

In all my split testing there have been very few times that an opt-in page out performs a native ad and presell page in terms of fast ROI.  Native ads and presell pages just convert better in most mainstream markets.