Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. I’ve got a quick question for you. Are you targeting Kindles?
Now a lot of marketers like to throw the Kindle in with the Android lump because it’s an android device, and it’s an iOS, so therefore, let’s lump some of these into everything else that is Android. And while that may be technically correct, you’re missing out on a huge opportunity, because one of the great things – buyers and readers seem to go together.
I think Dan Kennedy originally had mentioned that people who read are typically people who buy. Now with that said, a lot of people have tablets. And I love tablets. I’ve got tablets. I have a lot of tablets. But I’ll also tell you that when I purchased a Kindle it was because I wanted to read. I wanted to consume information, obviously some reading for entertainment value, as well.
But this is a very different buyer than your standard Android tablet. You know, they may be looking at it. Ooh! Let’s go ahead and give the kids something they can do. Guess what? Kids can’t read – probably not playing with the Kindle.
Now they come in a variety of sizes. But what I want to tell you is start breaking out Kindles in your campaigns. You will find that these have, at least for us, have an extremely high ROI, typically from a standpoint of B2B.
Now I will tell you they will utterly fail if you’re, “Hey, would you like to get a free Kindle game if-” Gaming doesn’t do well with Kindles. Anything that you need an educated adult for – Now I’m not saying that there’s somebody uneducated. But anytime you need an educated adult, we’ve done much better with Kindles. Actually, in fact, we do better with Kindles than we do iOS from an ROI standpoint. So, keep that in mind.
Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association and want to learn cool tricks like this go ahead and opt in below, or click the link below, and you can go ahead and join for free. Anyway, this is Charles. Talk to you later.
As a kid one of my favorite Saturday morning commercials was the Tootsie Roll pop’s “how many licks does it take to get to the center of a Tootsie Roll pop.”
Now I’m a little older and the question is different. How many clicks does it take to make a sale on ClickBank?
That is a loaded question because you can’t just pull some magic number out of thin air…well, you could, but it would be dead wrong.
First, you have to look at the traffic source you are using. Is this endorsed email traffic from someone with a high quality list or is it junk exit porn traffic?
It’s a massive difference in the quality of those clicks.
Second, what is the buyer intent of the traffic?
Is somebody looking to make homemade soap or did they search for how to get rid of a pimple before Friday?
Only one of these people is in pain and is willing to solve his problem through buying something.
Third, what is the price point and conversion rate of the sales page?
Getting somebody to buy a $5.97 product with free shipping is very different from selling a $497 home study course.
I hope you see that all traffic is not created equal and you have to take that into consideration.
But the biggest take away is this: forget about how many clicks does it take to make a sale and instead look at how much you make per click.
Make sure you check out my new Yahoo Traffic course to see how to get high quality buyers coming to your site today.
P.S. What was your favorite Saturday morning cartoon?
Retargeting can turn a losing campaign into a profitable campaign almost overnight when it’s used correctly. Unfortunately, I see marketers making the same mistakes with retargeting time and time again. Watch this short video to see why retargeting could be harming your profitability more than it helps.
[button_6 text=”style5_continue.png” align=”center” href=”http://mediabuyerassociation.com/yahooads/”/] With all the buzz and hype about native ads you have to wonder…do they really work?
Most marketers are failing miserably with native ads because they are still marketing like it’s 2010. I’m sure that’s not what you wanted to hear.
The only way to make native ads work is to build your funnel from the very start around native ads. That is what the smartest marketers on the planet