Category Archives for "Webinar"

Oct 27

How to Create the Highest Converting Webinar Possible

By charles kirkland | Webinar

Yesterday I had a great day with webinars.

Wednesday night I made a sale for my Lead Agency Masterclass around 11:47 PM.

It’s great to wake up to sales.

Then later that day Justin Brooke did a webinar for me while I had lunch with with my dad. He is a few months shy of 81, and I know my time with him is short so I'm making every minute count.

Around 5:30PM, I was a guest on a brand new podcast by Ilana Wechsler where she hit me between the eyes with her question:

How do you convert cold traffic into leads, sales and profits the fastest?

At this point I have done over 2,000 live webinars so I don't even prepare for calls anymore. Otherwise I sound scripted.

I told her webinars because they work like nothing else.

But specifically it would be evergreen webinars.

I spilled the beans on what's working and what's not in the world of webinars.

But in usual Charles fashion I have a twist on how I do evergreen webinars.

While everybody else is running around complaining about low showup rates and attendees I smile and nod my head.

I don't have that problem at all.

You wouldn't believe my show up rate if I told you anyway so it doesn't matter.

I run traffic to my optin page first. But not any optin page. I only want to deal with leads who are spending money.

There is nothing wrong with targeting tire kickers if you are into big lists with zero sales.

My targeting and ad copy scare away freebie seekers on purpose.

That's why I have a 62% optin rate to cold traffic.

My lead magnet only attracts people who are spending money in Facebook.

If you have never spent a penny in Facebook, my lead magnet doesn't even register as something you would want.

Once you opt in it's time for my southern charm to kick in. You'll see me dressed up in front of my whiteboard telling you to check your email in 10-15 minutes.

Next, you need to sign up for the advanced training to help you get more value from the PDF in your email.

BOOM...did you catch that? I already pre-framed the lead magnet as valuable plus you get advanced training.

But what about the lead magnet? Why don't you put it on the download page?

Because my golden retriever has a longer attention span than most people using the internet.

Plus, if you get the lead magnet and you don't open and click my email, it tells Google my emails are not valuable.

Google has more PHD's working for them than NASA.

If my first email doesn't get opened, it dramatically decreases the chances that my follow ups will land in your inbox.

Google thinks I'm another Russian email spammer.

Because you opened and clicked the first email they automatically think that Charles Kirkland ROCKS!

Which in turn keeps my inbox placement higher than most.

Now, back to the webinar.

Once you sign up for the webinar you'll see me teaching a short lesson via video.

Because the webinar starts every 15 minutes, I'm doing my best to keep you engaged until it starts.

At this point you have seen me on video 2 times in 2 different locations wearing 2 different outfits.

While I'm not a pickup artist, I have studied the psychology behind it.

This gives you the impression that you have known me for a longer time.

Let’s face it.

On the internet 1 hour is like years in real time and about 50 years in dog years.

Since I'm marketing to cold traffic I have to make sure my game is on par.

I'm going to skip the psychology behind the webinar presentations because that would take days to explain.

Let’s leave it as every single word in the webinar has a reason.

And the feedback about the content has been great.

One of the best sales books ever written is by an attorney named Gerry Spence called How to Argue & Win Every Time.

Marketers think of sales as either you sell something or you don't.

But defense attorneys have argued to save somebody's life. The stakes are way higher than anything we ever have to deal with.

See, this is one more example of why you need to get outside of your market for breakthrough ideas.

Start scripting your webinars like you’re trying to save an innocent man’s life; they will convert like crazy.

Yes, this approach takes more time.

But when you're creating something that can run on autopilot for 12 months straight to cold traffic you have to put in the work upfront.

That's how you create winning webinars.

If you want to see my lead agency webinar, click here. It starts every 15 minutes.

Talk soon,
Charles Kirkland

Sep 16

Starting Over, What Would I Do?

By charles kirkland | Webinar

Starting over, what would I do?

Every day I get emails asking me what would I do if I had to start over from scratch and needed to create income in 30 days.

No list, no connections, no money in the bank...I only have my knowledge.

I don’t have to imagine because since I started in 1999 with my online marketing business I have had to start over a few times.

It's never fun, but I have always been open about my failures. It’s part of life.

You grow more in the tough times than you ever grow in the good times.

My answer is going to surprise you.

I would not start over in affiliate marketing in any way, shape, or form.

Affiliates take all the risk, and it’s hard to create dependable cash flow overnight.

When you have bills to pay and don’t have cash to spare, you can’t take chances.

The days of the Google cash machine are long gone.

Plus, how are you going to get traffic fast enough without any money?

Let's move on to creating products.

Now let's talk about the elephant in the room.

If you don’t have an email list, how are you going to get traffic?

Remember you can’t pay for traffic, and you have zero JV connections.

Nobody knows your name.

If you are thinking that all you have to do is get JVs, you are dreaming.

JV’s play the let's-scratch-each-others-back game.

They really have no incentive to help you because you don’t have a list.

If you don’t have an email list, it takes longer to get traction with product creation.

And unless you have some must-have, crazy software it can be a waste of time.

Now that we have ruled out affiliate marketing and product creation, what's left?

I’m about to say the 1 thing that freaks people out.

Start trading time for money.

Yes, you heard me right.

I would offer my services in exchange for money as a freelancer or consultant.

Because with no list, zero connections, no money in the bank, and only my knowledge, that is the fastest way to create income.

Consulting is what I would do until I had the cash flow to give me some breathing room.

After that I would start building my list and creating products and use that income to offset my consulting income.

I would dial back my client work and start replacing it with creating more product sales.

Once I started building my list with buyers, I would recommend some affiliate products that I believe in and use myself.

I know most people would pull some BS story out from thin air where everything works 100% of the time, but real life doesn’t work that way.


When the real world is staring you down you don’t have time for fairy tales and BS.

You have to take real action to pay your bills.

I would suggest starting a freelancing or consulting business to pay your bills.

Only after that's going would I focus on creating products, list building and affiliate marketing.

That's what I have done in the past, and it's worked for me every time.

Focus on creating positive cash flow first with a freelancing or consulting business.

Not having the stress of a having a mountain of bills will allow you to create better products in the end.

If you want to discover the 5 pillars of a successful freelancing or consulting business, watch this video today.