I think today’s subject line sounds like the start of a slow-moving country song.
Close your eyes and clear your mind and you can almost hear the words pouring out of some dusty jukebox speakers.
This is what it would sound like.
I’m an online marketer working as hard as I can.
Trying to break even with my FaceBook ads.
Yet nothing I do seems to work.
No matter what I can’t seem to make it work.
I bought every online course trying to make it work, but the bills are piling up.
I’m more of a talk radio guy myself, and I really don’t listen to the radio often so this is about what I imagine it would sound like.
But there is a lot of truth in that song. The
problem is about 70% of your money is wasted with every new campaign.
For example, I have a new campaign where the 45-54 age group is costing me $21.01 per lead while the 35-44 age group is $3.98 per lead.
Most people would freak out and kill the campaign and start over, which is the wrong thing to do.
You need to dig down into the campaign and see why leads cost so much.
Could it be males convert better than females or was it my page didn’t display correctly on mobile devices?
Those are the keys to taking a losing campaign and creating a winner.
Watch the replay to see how little things like that can make or break your FaceBook campaigns.
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