Your FaceBook ads aren’t enough

By charles kirkland | Adwords

Sep 10

If you are using FaceBook ads only, you’re missing a large percentage of sales.

Yes, I just said it.

Allocate some of your ad budget to using outside remarketing to catch low-hanging fruit.

It’s Saturday morning so let’s keep the math simple.

If you are spending $1,000 per day to make 9 sales at $100 each, you’re losing money.

Now let’s go from losing money to making a profit in 30 minutes of time.

You need to allocate some of your budget to Google remarketing with text and display ads to target people who went to your shopping cart but didn’t checkout.

Since the typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91% it wouldn’t take long for you to see a positive ROI.

So on average 7 people out of 10 people never checkout. They leave with stuff still in their cart.

Here are some ideas to get people to come back and finish their purchase.

Offer free shipping.
Give a 5% discount.
Remind them they didn’t checkout.
Tell them you can only hold items in the cart for 24 hours.
Offer a bonus.

That is the 2nd best low-hanging fruit you will ever have.

If that’s the 2nd best, what is the best?

I’m glad you asked.

If you want to harvest the lowest hanging fruit, remarket to buyers who didn’t upgrade in the funnel and to past buyers.

This can be done with Google, Twitter, Pinterest, Bing and FaceBook.

Can you see the impact you can make to the bottom line?

Take some of your marketing budget and spend it on people who didn’t complete the checkout.

These evergreen campaigns take less then 30 minutes to set up in Google, and it’s done.

Plus, you can take it a step further with an abandoned cart email sequence depending on the email system you are using.

Or create an email sequence for people who tried to checkout but had a declined credit card.

But let’s save that for another day.

Now take some time this weekend and create an evergreen cart abandonment campaign, and let me know the results.

If you need help with setting up an evergreen cart abandonment campaign, let me know.

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.