The Low-Cost Guide to Getting Started in PPC Marketing

By charles kirkland | blog

Feb 19

With numerous opportunities to make money online available worldwide, one of the most popular methods these days is affiliate marketing. There are several different approaches that can be taken to do affiliate marketing, but most marketers agree that the fastest way to start making money right now with it is through Pay Per Click (PPC) marketing. Unfortunately, this also happens to be one of the fastest ways to lose a lot of money at the same time if you do not plan properly.

In this guide, we will take a look at three critical factors that every affiliate marketer must be aware of so that they can successfully turn a profit using PPC marketing without risking the loss of a large amount of money.

FACTOR 1 – DISCOVERING A PROFITABLE OFFER.

Generating an exceptional profit using ClickBank is still highly possible at the moment. Having said that, there is such a large variety of different niche and products, that it might be tough to choose the most effective income generating products on ClickBank to advertise. So what’s the easiest way to determine which products are ideal to promote so that you can make the most money without having to waste your time?

Let’s take a look at a handful of tips that should be followed which will put you on the right track of uncovering some of the most successful ClickBank products.

1. Pay attention to exactly how well other affiliate marketers are doing in promoting the product.

It’s possible reveal a great deal about whether or not a product is profitable by looking at the sales statistics of others. Without doubt a product is selling very well if there is a high number of affiliates who are advertising it. ClickBank has a feature known as gravity, and this is a number that basically represents the percentage of online marketers successfully promoting that specific product.

As you shouldn’t make a judgement upon gravity on its own, it is basic data that ClickBank gives you and it really is an excellent tool in selecting a income generating product to advertise. Choosing virtually any product with a gravity above 10 and lower than 100 is usually a great start, if it is under 10 then odds are it isn’t selling very well. Likewise, higher than 100 often indicates that the marketplace is possibly saturated, but not necessarily.

2.  Monitor products that are rising in popularity.

To discover successful products, it is recommended to pick one whose statistics are climbing. Restrict your choice of products to roughly 10 and track them for at least a week or two. Should you note that other affiliates are choosing one product a lot quicker than the others, then that could be a successful affiliate product.

3. Determine the return percentage.

One crucial factor you should consider when choosing the top ClickBank products is the return percentage rate. When the return rates are high, then precisely how good a product sells indicates absolutely nothing since you will end up returning your earnings to ClickBank in the future. Virtually any product with return rates higher than 15% probably should not even be considered irrespective of the sales rates.

4. Examine the size of the market.

After you have narrowed down the products a bit more by crossing out products with high return rates, you should then check out the market size. For example, suppose you have found four different niches. Use the Google keyword tool and research the variety of keywords for each niche and figure out the search volume. Google Trends is also a useful tool for analyzing the developments of a niche right now and in recent times. The best scenario is to find a product with few competitors and high demand from customers.

FACTOR 2 – BUILDING A QUALITY LANDING PAGE.

Once you find a profitable offer from the ClickBank Marketplace, you will then need to prepare a quality landing page. In terms of selling products through PPC, landing pages are among the most vital means and many methods are used to properly optimize the pages. Among the most successful approaches to making large profits online is through presenting a strong review page along with quality content. Here are some essential points to be mindful of when building your landing pages.

1. Emphasize the benefits of the product for your visitors.

Industry studies have often shown that a properly sorted list of advantages that a product provides can be rather influential to visitors. When clear benefits are listed, readers feel more encouraged to purchase the product.

2. Use convincing reviews and recommendation on your landing page.

Unbiased product evaluations and testimonials provide fantastic possibilities for transforming your visitors into customers. Most people seek out immediate and quick remedies for their problems. Furthermore, they readily trust personal recommendations that don’t seem biased. Therefore, make sure to provide positive reviews regardless of how hefty it is on your expense plan. In the event that you are low on money, simply explore the product in detail and compose a balanced review for your landing page.

3. Compare the product with other similar affiliate products.

Presenting a comparison between a large number of affiliate products is a really wise way to develop an outstanding review landing page. Comparisons easily grab the attention of a visitor and they establish confidence with them. Make sure that you compare between 5 to 10 different affiliate products at the same time on the review landing page to avoid any potential confusion or misunderstanding.

4. Focus on your keywords in the landing page.

When making your landing page, highlight your top keywords and try to use them in the page title, header and throughout the content.

5. Make it easy to reach the merchant’s website.

Since the landing page you are building is aimed at directing visitors to the merchant’s main site, you must guarantee that they are transferred to their site without any problems. An easy transition to the main sales page will increase the percentage of conversions.

FACTOR 3 – PPC MARKETING THE SMART WAY.

When using PPC marketing, there are several factors to take into account to guarantee that your ads are displayed properly so that your money is spent on the clicks that have potential for converting into affiliate sales. These are some tips will help you get started with PPC marketing for your affiliate products the smart way.

1. Properly group your keywords.

Creating groups of keywords based on their theme will assist in having the search engine display the ads that are relevant to those particular keywords. Since you are not placing all of your keywords in one large group, this also makes it easier for you to test the strength of your different campaign ads.

2. Link to a specific web page on your site.

Every click counts, and so if you are displaying a specific ad for a particular keyword then you want to ensure that the ad directs the visitor to the appropriate page. In general, this would mean a specific landing page and not the homepage of your website.

3. Focus on a keyword’s overall conversion rate.

It is common for marketers to confuse between a keyword’s high click through rate (CTR) and its actual overall ability to convert. The CTR is only referring to those who clicked on the ad and reached your page. It does not count the amount of people who then went to the merchant’s sales page and actually purchased the product.

4. Split up campaigns based on region.

It is ideal to display your ads based on the geographic region of the visitor. If you organize your keyword ad groups properly, you can customize your ads to attract more people. This is a key method to personalize your ads, as you can write them in a language native or familiar to people.

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