Facebook is under massive pressure to come up with new ways to show ads without hurting the user experience.
Or in plain English, they need to make more money without killing the golden goose.
Over the past 14 months Facebook has been pushing Stories. Now that it has 150 million daily viewers, they are ready to monetize it.
As marketers we have to understand what is the user intent inside of Facebook Stories and how can we turn that into leads and sales.
But here is the kicker.
Story ads are only 5-15 seconds long and you don’t get a CTA or click through from the video.
There is not much time to do a lot other than branding and remarketing.
But here is the deal.
Advertising with Facebook Stories is dirt cheap, and if you want to warm up a cold audience, this is your golden ticket.
I’m getting ready to roll out some story ads on Tuesday to an ice cold audience, and I’ll let you know how it goes.
By the way, make sure you head over to the podcast section and catch up on some of my best content.