While most people are doing everything to put 2015 behind them I think we should look back at 2015 and examine it to see what went right and where things went wrong.

But first, I have to ask you a very personal question.

Do you know how to be honest with yourself?

After years of smiling back at people you dislike or pretending to be nice so you don’t upset the social norm, being honest is next to impossible.

When we wipe off the false veneer of who we are supposed to be and accept who we are everything changes.

Since birth you have been pressured to conform to society, to go along with the flow, not to cause waves.

Don’t stand out or else you get your head chopped off. On the other hand we are pushed to achieve, excel, and do great things as long as it fits into some imaginary box of normal.

Can you see the conflict and do you think you can be honest with yourself?

At the end of the day you’re damned if you do and damned if you don’t.

It’s a no win situation.

I’m sure you’re wondering what any of this has to do with paid traffic?

In fact, it has everything to do with paid traffic. And here it is.

Most marketers spend all their time talking about the product and never sharing their real story and emotions.

Nobody on the planet cares about your product except you.

The only thing your prospects care about is what it can do for them and how it makes them really feel.

And this is where the honestly comes in.

In order to make your prospects feel something you have to be willing to be vulnerable…to share the good, the bad and the ugly.

Watch the replay for the 4X Traffic Maximizer and notice how I share all the ups and downs in this webinar.

I talk about my own ad struggles and what you can learn from them.

Click here to watch the replay and tell me how your 2016 is going to be different.

 


charles kirkland
charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.