If you had to double your revenue in the next 3 months and make it profitable, what would you do with your time?

A. Start throwing up ads hoping something would convert?

B. Spend all day blogging hoping that some big name influencer would share your unicorn post?

C. Hope that somehow Google would shine a light on your site and rank your site #1 for best keyword?

D. Buy the latest, greatest Guru magic bullet launch and hope it works this time?

E. None of the above. Unless you picked E you will end up just another statistic as a failed business. When your back is against the wall and you have to turn advertising into profits, this is what you should do. It’s the opposite of what every guru is preaching.


Step 1: Find one group of people who you can help. I want to know everything about this person.

Step 2: What is the 1 pain they would pay big money to fix? If we can’t fix their pain or we don’t know what that pain is, go back to step 1. How much money will they pay to fix that pain? The bigger the problem, the higher the price point.

Step 3: Can we reach them?Can we identify where these people hang out and how do we reach them? Social media, direct mail, live events, YouTube, etc. We have to know how and where we can reach them. Otherwise, you will end up using the wrong traffic source and wasting money.

Step 4: How many people are in the target market?If you don’t have a big enough market, then it makes no sense to go forward. Go back to step 1.Otherwise you end up with a market that can’t scale. This is about creating an offer and business that can run for years with the same basic offer.

Step 5: How will they consume your messages?Is it webinars, VSLs, saleletters, phone calls, direct mail? Which channel works best?

Step 6: Is your solution/offer so good at addressing the problem that it be crazy for them to say NO? If your offer is not over the top, your competition will eat you alive.

Step 7: What is the time from first contact to close? If you need to make sales right now to pay the bills, the offer needs to be able to convert quickly or you can go bankrupt from a lack of cash flow.

Step 8: Run a small smoke test to see if your target market will even respond. Take this feedback and incorporate it into your offer. It’s all about the offer.

Step 9: Start running paid traffic and measure your results. Once we have proof of concept it is time to open up the ads to the warmest audience that will convert. Scaling up would be a disaster at this point. We are only looking for the low hanging fruit to convert. This will create positive cash flow that we can use to start getting aggressive with our outreach.

This is the way that has always worked best for me and my clients. It’s about following a system to reliably create ROI.

Our 1st goal is proof of concept and positive cash flow. After that we start scaling with profits and maximizing the backend revenue from the list.

This is my proven game plan that works. It takes hard work and you have to be able to measure and track everything down to the smallest detail otherwise the results are not predictable.

It’s the same concept as baking a cake. The right ingredients in the wrong order equals a disaster. But when you use the right ingredients at the right time you get a predictable result.If you want to have me work with you through the entire process, use the link below to fill out an application. Because this is a very hands on process, I can only work with a handful of clients at a time.


Charles Kirkland

charles kirkland
charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.