Reasons why not everybody is ready to be coached or is even coachable. Like the old saying goes, you can lead a horse to water but you can’t make him drink.
Over the years I have coached a lot of CEO’s, invested in coaching to grow my own business, and advised some of the biggest names in the business.
I have had massive success and public failures. Business is the ultimate competitive game. Very few rules exist, and somebody wants to put you out of business every day. Competition is always getting better and they want to see you fail.
It takes the kind of grit few people have, and it’s not right for everybody. Effort means nothing and results is all that counts. If that didn’t freak you out, keep reading.
Here’s a short list of the 5 reasons you are not ready to hire a coach.
1. You already know it all and how to do it (reasons). This one gets my goat all the time. Nothing is worse than having somebody explain in graphic detail how they are going to build their business to a zillion dollars the easy way. It’s not that easy, and if it was you would already be there.
Check out this quote from Ben Horowitz. “There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets. ”Knowing in theory is not the same as experience. Until you have done it and made decisions that keep you up at night, you don’t know.
Stop telling people what you are going to and just do it. Otherwise, you have a dream. You will go to your grave not knowing if you had what it takes.
2. Trying to do everything (reasons). We live in a crazy world where working 80 hours a week is worn like a badge of honor. Hearing things like just 10X it, hustle harder and “I’ll sleep when I’m dead” is dangerous and laughable at best.
I know what it feels like to be so tired you can’t think, propping up myself with Red Bulls and refusing to slow down. Yes, hard work is required and that’s a barrier to entry. Once your business is off the ground, wake up and smell the coffee.
What got you here won’t take you where you have never been. Stop trying to do it all and get systems in place to buy you time and freedom. Stop thinking like an entrepreneur and start acting like a CEO. You invest your time and expect an ROI on it.
3. It’s too expensive reasons (reasons). If you think investing in yourself is expensive, look at the cost of failure on you and your family. People who are successful know the value of time.
I can buy about anything except my time. At least once a week I get nasty emails from people who are MAD that I will not get on the phone and let them pick my brain for free. I’m happy to pay it forward, but not at the expense of my time.
Every hour you give away is one hour less with your family. I’ve been involved in guiding 7, 8, 9 and 10 figure businesses. Do you think this experience and access is going to come cheap?
4. You can’t see your own roadblocks (reasons). Great, have fun. I got started in 1999 and it’s only taken me 20 years of blood, sweat and tears to get to where I am. My growth started when I got to the end of me. I was frustrated by the amount of work I was doing yet growth was stalled.
I had buddies who were getting advice from me breaking growth records, yet I couldn’t. It made no sense. I know how to do this. But something was not working. It wasn’t until a buddy dropped a bomb on me.
He told me that I was a freaking genius marketer, but you can’t see your business clearly from behind the wheel. You are too close to it, and you’re emotionally attached to it. Until you work with someone who has the 20,000 foot view, you’ll never break free.
5. You think generic advice will work for you (reasons). I read or listen to one book a week. You will find some gold nuggets in these books. But they are generic and don’t apply to your specific business. When you hear about somebody doing X and Y and you think you need to copy them, ask yourself this. Did they have a staff doing it for them?
Will that even work now?
Did they already have connections in place?
How is your business different?
What are they not telling you about the process?
How much real world business experience do they have?
Run all the generic advice through those filters and most of the time you see that it really doesn’t fit your business. Every day I’m faced with decisions and take calculated risks that are hard. I go to Charles Gaudet for help every day because I’m going where I have never been before. Click here for help.
P.S. It’s time to let go and start using some battle-tested strategies that have been proven to work in over 55 different niches. Click here for help.