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About Charles Kirkland
Here at the MBA, we are in business to serve our members with the newest cutting edge training and to help create a higher standard for media buyers worldwide.
As the online world of paid media changes at an increasing rate, it is nearly impossible to keep up with all the changes unless that is your sole focus. That is where we come in.
Because media buying is what we do all day, every day we can give you real-world, timely advice about what is working...and what is not.
Charles Kirkland is the fonder of the MBA, and he is fully committed to empowering media buyers to create successful campaigns through real-world education and hands-on training.
Charles is a walking, talking, networking blend of credibility, and know-how. Raised in a working-class family, he combined a tenacious work ethic and a keen sense of curiosity to usher him over one hurdle after another.
Nearly forty years after computer technology first became accessible to consumers, Charles has harnessed the marketing potential of the Internet…and he is now sharing his formula for success
It's Not Where You Came From, Only Where You Are Going
After working in his grandfather’s construction business as a child, Charles managed to purchase his first computer at age 13.
Paying no mind to naysayers who told him, “You aren’t smart enough to have a computer at your age” and unable to afford game cartridges (or an Atari like his friends!), he bought a book on programming and created his own games.
Little did he know then that he had tapped into technology that would shape his life and allow him to help countless others.
Stricken with Carpal Tunnel Syndrome in his late 20s, Charles was forced to quit his job at an engineering firm.
Married and with a baby on the way, he continued to educate himself on the Internet while selling free-standing metal buildings on commission.
That job, too, fell apart when he outsold even the boss and the company was backlogged with orders for three months.
He worked himself out of a job and his back-end commission went to the company, but he took away a great education in sales and marketing.
It All Starts with A Spark
Charles dove full force into online marketing, taking on all sorts of independent clients.
Creating his own on-the-job training, he sold everything from his own construction blueprints to canoes and managed online marketing for various companies.
With two children now, Charles was determined to create a better life…and get his family out of their 600-square foot house.
He found a job as a project manager for a state university and then as a drafting teacher for a high school. With the flexibility to continue his online marketing work and passive income from publishing house plans, he knew he had to expand his knowledge of online marketing.
After struggling to acquire enough traffic for one of his websites, Charles took a chance on a media buy and got more traffic and sales to the site in 30 days than it had in the previous 12 months.
Sales skyrocketed! Stunned at the results, it was then that Charles discovered the power of media buys.
Just Enjoy the Climb
After one year, Charles’ media buying knowledge had him back in the game.
It wasn’t until he caught the attention of Keith Wellman and was selected to participate in his Million Dollar March that Charles even fully realized just how good he was at driving traffic.
Virtually overnight, Charles went from being a relatively unknown online marketer from South Carolina to enjoying his stature as an online marketing leader, rubbing shoulders with the best of the best.
“I’ve been broke and successful and broke and successful so many times,” says Charles, “that I just want to help other people to avoid the roller-coaster and just enjoy the climb.”
Why We’re in Business
Here at the MBA, we are in business to serve our members with the newest cutting edge training and to help create a higher standard for media buyers worldwide.
As the online world of paid media changes at an increasing rate, it is nearly impossible to keep up with all the changes unless that is your sole focus. That is where we come in.
Because media buying is what we do all day, every day we can give you real-world, timely advice about what is working...and what is not.
How much growth can you handle?
I just got back from a trip to Baltimore, Maryland where I was training several of Agora Financial's media buyers.
It is wild to think that a simple country boy like me can teach some of the world’s best media buyers new ways to grow an already massive business.
What's even wilder is that digital media buying is still in its infancy. When I got started in 1999 I was only looking to make maybe $3,000 per month to replace my old engineering job.
It’s crazy how we can all take our gifts for granted. It seems to be a common problem: you don’t realize what makes you so special.
I’ve been able to advise startups, gurus, and mega players like Agora and substantially move the needle in their businesses.
If your business growth isn’t where it should be, let’s talk and explore how I can help harness what is special about your business to maximize your growth.
Online Marketing Education Courses For People Of All Skill Levels And Backgrounds.