Google is about to announce the biggest changes to AdWords in 10 years. Today Google will release Customer Match which will let you upload your list of email addresses and market to them on Google Search, YouTube, and Gmail.
Using the Similar Audience feature of Customer Match you will be able to upload your email list and Google will look for customers who share the same interests. Because of this massive update, marketers will have the ability to show up in real time when your prospects are looking for your solution. I just created a video to show you how to segment your list for the best results.