Last week it was in the upper 80’s here in South Carolina so I was enjoying some time on the deck petting my golden retriever.
I looked down to see my phone lighting up.
Most of the time it’s on silent so it can’t disturb me during work.
Normally I would ignore a personal phone call during working hours.
But this was different. It was one of my childhood friends.
We are still close to this day.
He was considering starting an online business and wanted my advice.
It took him quite a while to explain multiple business models and to list the pros and cons.
About 30 minutes into the call I told him to stop.
Creating a successful business is about playing to your strengths and not your weaknesses.
I gave him this example.
“If you hate writing then it would be insane to want to be a copywriter.”
My advice would be to build a full time business that doesn’t require you to be the business.
Just because you’re good at something doesn’t mean you should build a business around it.
Your job is to be the CEO of the business.
My advice was to look at what's in demand and ride the wave.
That’s building a business. Not following what your heart feels.
I have lost count of the number of starving entrepreneurs I have seen over the years.
It's not about doing what you love.
It’s about loving what you do.
That's deep so it might take a minute to sink in.
Right now almost every brick and mortar business, startup, and digital entrepreneur needs one thing.
Traffic is the lifeblood of a business.
Plus, digital marketing is one of the most in demand jobs in the world.
You don’t have to be in a specific location to work for anyone anywhere.
And more importantly, a lot of this type of work can be done by remote workers for pennies on the dollar as long as they have a system to follow.
After he thought about it, he said that model would not work for him.
I’m like dude, what’s the problem? I know it works.
He didn’t have the systems...and said it would be like trying to build a McDonald’s from the ground up.
He didn't have the knowledge to make all the mistakes to figure out what works and what doesn’t.
Plus, he didn’t have all the technical skills to run Facebook and Google ads.
He’s heard some of my stories of when I was a top 100 ClickBank affiliate and how hyper-competitive it can be.
That's when I hit him with a dose of reality.
I had 2 questions.
First, how competitive do you think it would be to run ads for the local building contractor? You don’t have to fight a massive amount of competition.
Second, who makes more money? The building contractor or the local pizza joint? Which one of these guys can afford to pay you?
That's when the phone went silent for about 15 seconds while the light bulbs went off.
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