Yesterday’s email hit a big nerve with my readers…beyond the fact that I have no future as a songwriter. Click here to read yesterday’s email.

Moments after hitting send I was flooded with emails telling me that it’s impossible to make $3.98 per lead work. I’m super excited about getting $3.98 per lead with 0 ad optimization because it means the average marketers would stop the campaign and move on to something else.

“The end goal of starting a campaign is to make money. In fact, most people are only 1 successful funnel away from a 6 figure business.”

You seldom make a positive ROI out of the gate and your lead cost will be 3-4 times what you expect.

So what do you do?

A.) Give up and create a new campaign?
B.) Suck it up and adjust your funnel to ROI with your lead cost?
C.) Dig into the ad reports and see what’s not converting and optimize your campaign?
D.) None of the above?

The answer is C. Don’t go around tinkering with your funnel. There is a time and place for that; in the early stages isn’t the time.

Start creating different ads for men and women. Men and women respond to different images and copy. The image of some guy fighting a shark may appeal to men but not women.

Guys see the images and it represents excitement, fun, and adventures. Women see it and think somebody’s son is about to be eaten by a giant shark. Somebody save him.

Here is another example from the dating and relationship niche.

Women fall in love because of emotional connections while men are typically more visual. Please segment out males and females and show them different ads.

Make sense?

This is just the tip of the iceberg of what we are going to cover this Thursday training class. Make sure you sign up and secure your seat.

charles kirkland
charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.