Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. I’ve got a quick question for you. Are you targeting Kindles?

Now a lot of marketers like to throw the Kindle in with the Android lump because it’s an android device, and it’s an iOS, so therefore, let’s lump some of these into everything else that is Android. And while that may be technically correct, you’re missing out on a huge opportunity, because one of the great things – buyers and readers seem to go together.

I think Dan Kennedy originally had mentioned that people who read are typically people who buy. Now with that said, a lot of people have tablets. And I love tablets. I’ve got tablets. I have a lot of tablets. But I’ll also tell you that when I purchased a Kindle it was because I wanted to read. I wanted to consume information, obviously some reading for entertainment value, as well.

But this is a very different buyer than your standard Android tablet. You know, they may be looking at it. Ooh! Let’s go ahead and give the kids something they can do. Guess what? Kids can’t read – probably not playing with the Kindle.

Now they come in a variety of sizes. But what I want to tell you is start breaking out Kindles in your campaigns. You will find that these have, at least for us, have an extremely high ROI, typically from a standpoint of B2B.

Now I will tell you they will utterly fail if you’re, “Hey, would you like to get a free Kindle game if-” Gaming doesn’t do well with Kindles. Anything that you need an educated adult for – Now I’m not saying that there’s somebody uneducated. But anytime you need an educated adult, we’ve done much better with Kindles. Actually, in fact, we do better with Kindles than we do iOS from an ROI standpoint. So, keep that in mind.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association and want to learn cool tricks like this go ahead and opt in below, or click the link below, and you can go ahead and join for free. Anyway, this is Charles. Talk to you later.

charles kirkland
charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.