All Posts by charles kirkland

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.

Feb 06

The landing page lie

By charles kirkland | blog , Lead Gen

  I’m sure this video is going to make a few people mad.  When it comes to paid traffic the most important metric is earnings per click…not opt-in page conversion rates. Yet opt-in page conversion rates is how most marketers measure an ad’s success. I don’t know about you, but I can’t pay my bills withopt-ins, only profits. Watch the […]

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Feb 03

The Ugly Truth About Split Testing

By charles kirkland | Podcast

Talks about: – How to start a campaign? – Need atleast 5 landing pages, 5 different angles, 5 different hooks, and 5 different styles. – Discover different types of traffic. – Find the winner landing page. – Getting the leads. – Spilt testing – What is making the sale? Which page was that and how […]

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Jan 20

Tracking Case Study

By charles kirkland | Mobile Traffic

I am going to pull back the curtain and show you the most important thing about tracking that so many marketers are missing. In this case study you see the results from my iAds campaign that launched last week.  The results might just surprise you. https://mediabuyer.iljmp.com/1/iAds6

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Jan 17

iPads are better

By charles kirkland | blog

I’m going to let the cat out of the bag on this one.  When I start my iAd campaigns I only target iPads because they always produce the highest ROI for me. Why? Let’s look at this in some detail. * iPads are still a luxury item. You still have to spend a decent amount […]

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Jan 13

Who would have ever guessed?

By charles kirkland | blog

Who would have thought only a few years ago people would be using mobile devices instead of desktop to do almost everything? I still remember my first 3 watt Motorola bag phone.  That thing put out enough power to fry your brain and call the moon at the same time. It was huge by today’s standards. […]

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Dec 09

How To Make Retargeting Work For Your Campaigns

By charles kirkland | Retargeting , Uncategorized

[button_1 text=”Click%20Here” text_size=”32″ text_color=”#000000″ text_font=”Montserrat;google” text_bold=”Y” text_letter_spacing=”0″ subtext_panel=”N” text_shadow_panel=”Y” text_shadow_vertical=”1″ text_shadow_horizontal=”0″ text_shadow_color=”#ffff00″ text_shadow_blur=”0″ styling_width=”40″ styling_height=”30″ styling_border_color=”#000000″ styling_border_size=”1″ styling_border_radius=”6″ styling_border_opacity=”100″ styling_shine=”Y” styling_gradient_start_color=”#ffff00″ styling_gradient_end_color=”#ffa035″ drop_shadow_panel=”Y” drop_shadow_vertical=”1″ drop_shadow_horizontal=”0″ drop_shadow_blur=”1″ drop_shadow_spread=”0″ drop_shadow_color=”#000000″ drop_shadow_opacity=”50″ inset_shadow_panel=”Y” inset_shadow_vertical=”0″ inset_shadow_horizontal=”0″ inset_shadow_blur=”0″ inset_shadow_spread=”1″ inset_shadow_color=”#ffff00″ inset_shadow_opacity=”50″ align=”center” href=”https://mediabuyerassociation.com/yahooads/”/]   Retargeting can turn a losing campaign into a profitable campaign almost overnight when it’s used correctly.  […]

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Nov 17

Do natives ad work?

By charles kirkland | Uncategorized

[button_6 text=”style5_continue.png” align=”center” href=”https://mediabuyerassociation.com/yahooads/”/] With all the buzz and hype about native ads you have to wonder…do they really work? Most marketers are failing miserably with native ads because they are still marketing like it’s 2010. I’m sure that’s not what you wanted to hear. The only way to make native ads work is to […]

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