Sunday while smoking a brisket it occurred to me that cooking is very similar to creating successful Facebook campaigns. Every stage has its own order. If you skip ahead, you’re doomed

FaceBook

How to customize Facebook ads for every stage of your funnel.

Sunday while smoking a brisket it occurred to me that cooking is very similar to creating successful Facebook campaigns.Every stage has its own order. If you skip ahead, you’re doomed

by charles kirkland

Native Ads

Here in the US it’s almost the 4th of July

Facebook and Google Changes... Here in the US it's almost Independence Day. My goal is to spend it relaxing and working on plans for world domination. OK, maybe world domination is stretching it

by charles kirkland

Split Testing

Traffic

Why You Need To Use Google Optimize

Let's address the elephant in the room with split testing. With split testing you don’t get the full picture because you are testing isolated items. I hate to say it, but

by charles kirkland

Contextual Advertising

Split Testing

Just Giving-up

I did a small test on Thursday between 2PM and midnight. 1.74K clicks and 498K impressions with an average CPC of $.95 I had a number of campaigns running for 2 hours

by charles kirkland

free lessons

We’ll Pay You To Become a World-Class Media Buyer In 4 Weeks…

Last week I was on the phone talking to one of my contacts at Agora. She told me about the Media Buyer Boot camp, and I asked if I could

by charles kirkland

Traffic

150 Million Daily Viewers

Facebook is under massive pressure to come up with new ways to show ads without hurting the user experience.Or in plain English, they need to make more money without killing

by charles kirkland

Adwords

Ad Sequencing

Yesterday I ended up burning dinner on the grill.It happens.Later last night my buddy texted me a recipe for spare ribs in the slow cooker.He told me how good this

by charles kirkland

FaceBook

Facebook & Adwords ROI

Recently Adidas paused their Facebook ads because of lack of ROI. This has sparked many brands to do the same. But here is the problem. How do you measure ROI? Ask 10 CMOs, marketing

by charles kirkland

free lessons

Contextual Advertising

Are You Using A Data Intelligence Tool

by charles kirkland

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