He had a bad day at the beach
Recently I was having breakfast at a local restaurant on the Isle of Palms.
It was a beautiful Saturday morning.
Right after I ordered, a couple with 2 teenage girls were seated next to my table.
Upon sitting down the man seemed really agitated and cranky.
I was thinking to myself that he must have one massive hangover or is going through some dependence withdrawal.
When the waitress walked up and handed out menus he quickly blurted out that he was “short on time and she better not make him wait if she wanted a decent tip.”
Side note: Never make your waiter or waitress mad.
His wife snapped at him and apologized to the waitress for the incident.
As soon as the waitress wrote down the order “Jim” started demanding the bill.
I was thinking that this must be one of those mystery shoppers where the customer is deliberately giving the waitress a hard time and it’s being videoed or something.
Apparently Jim was working hard on practicing to be the Grinch for some community play.
It’s hard to start a day with your family overlooking the Atlantic Ocean, smelling the salt breeze and be in a sour mood like Jim was.
During the entire meal his daughters stared at their plates almost afraid to look at their dad while his wife tried to make small talk with them.
You would have thought Jim hadn’t eaten in a week the way he inhaled his breakfast in record time.
Once he finished breakfast this gave him even more time to complain about everything from the other tourists, food, service, heat, and even how bright the sun was.
You name it and Jim complained about it.
Before his wife could get the last bite of her eggs Jim was standing telling his family he only had 2 more days at the beach and they had a lot left to get done.
The way I look at it Jim was rushing to consume everything without enjoying it.
Unfortunately, Jim reminds me of most marketers.
They buy a course and before they are half way through it, they are already looking to buy the next thing.
It’s a repeating cycle that doesn’t stop.
I don’t need to tell you that you won’t become successful by buying course after course.
Instead, you must take action and only buy courses that fill in your knowledge gaps.
If you want to learn proven strategies to drive customers directly to you, then check out the Media Buyer Association.