Change is in the air, and I’m not talking about fall.
As a side note, the only difference between, spring, summer and fall in South Carolina is you can get pumpkin spice in the fall.
Nothing else changes...it’s insanely hot.
Right now 2 massive changes are happening in the world of paid media, and I want you to be prepared.
Amazon Ads are going to be bigger than both Google and Facebook in the next 24 months.
One of the problems plaguing Amazon is the AAP, AMG and AMS setup.
They don’t have a unified system to manage everything.
AMG sells Amazon’s ad products.
AMS is a self-serve PPC.
AAP is a programmatic solution.
These are very different animals all trying to be a marketing platform.
Amazon is in the process of combining all of their advertising into one platform and making it accessible to smaller businesses.
Do you think Amazon has been investing crazy amounts of money into original shows like Jack Ryan for the fun of it?
They are looking to monetize the entire prime video library.
Plus, Amazon Alexa is being integrated into new home construction so everything will be seamless. Buy a new home complete with Alexa as your virtual assistant.
On top of that Amazon is embracing self-driving cars with Alexa built into the operating system of the car. Alexa will learn where you go, how long you spend there, and who else is near the car so Amazon can target you with more relevant ads.
Amazon is one of the most innovative businesses on the planet and from what I’m seeing it’s not slowing down.
Google and Facebook are trying to shore up their defence against Amazon so expect to see new and innovative things from them.
Amazon probably has more “Actionable Big Data” than Google and Facebook combined.
Facebook is 14 years old.
Google is 20 years old.
Amazon is 24 years old.
Let these facts sink in.
There are 100 million Amazon Prime subscribers.
Amazon Prime subscribers have an average customer value of $1,300.
Amazon has 310 million active customers.
Amazon sells more than 12 million products, not including books, media, wine and services.
When Amazon Marketplace sellers are factored in, the total product count balloons to more than 353 million products.
When you have that much data on just active customers and factor in the inactive customer base, you know what people want before they know they want it.
Right now is the time to embrace Amazon Ads and get your feet wet and speed through the learning curve while media is cheap.
Once everyone is marketing on Amazon’s new platform, expect your costs to rise sharply.
Have a great weekend.
P.S. Did you notice I said two massive changes are happening and I only covered one? Check your email on Sunday and discover the 2nd game changer that is about to overtake digital marketing.
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