FAQ/ Frequently Asked Questions:
Q. Will paid media work for my business?
A. The answer is MAYBE. While this is not the answer most people want to hear, it’s the truth. While each business is different, there are some fundamental principles that apply to all businesses. You need to generate profits. This is where paid media comes into play. If you already have a successful business and you are looking to scale up faster, then paid media will work for you. Likewise, if you are just getting started and you are losing money on each product you sell, then paid media will just help you go broke faster.
Q. What exactly is paid media?
A. Paid media is really a very broad term used to encompass any type of traffic that is purchased. This can include pay per click, display ads (banners), cost per view traffic (pop ups), Facebook ads, solo emails, and mobile ads.
Typically these types of traffic are sold on a cost per click, CPC or a cost per thousand impressions, CPM.
Q. Why do I need paid media?
A. Paid media really excels in allowing you to reach broader audiences with your products or services. But your ultimate goal should be to reach the biggest percentage of the audiences who would be your perfect match. This can be done with banners, text ads, email solos.
Q.But I heard there is a lot of competition?
A. Often the people who claim that there is a lot of competition have never actually used paid media. The hard facts are that there are over 1,000,000 new mobile devices being activated every day. That is over 1,000,000 new people to view mobile ads that didn’t exist yesterday.
Plus, when you take into account the rise of Real Time Bidding (RTB) you have an unlimited amount of inventory to pick from.