Category Archives for "Mobile Traffic"

Jan 10

Why You Can’t Buy Traffic

By charles kirkland | Mobile Traffic

Every day I get emails from people who think they have a traffic problem.

Unfortunately, they have been sold on the idea that traffic is a cure all for about every problem in life.

Got a problem, traffic can fix it. Just like the snake oil cures of the Wild West.

If they could only get some traffic, it would be all rainbows and unicorns.

Traffic is not your problem...and it’s not your answer.

Please print this and tape it to your bathroom mirror, because it's that important.

“Traffic is easy to get. You buy it and extract the maximum value from every click.” - Charles Kirkland

End of story.

That's how you get traffic.

Now let Dr. Charles diagnose your problem and give you a prescription for ROI.

Please answer the questions below truthfully.

Do you have a predictable way to get the maximum value from every click? Yes or No.

Are you learning every day what will allow you to increase the value of your click? Yes or No.

Do you have a framework for testing that measures the entire funnel and not just a single page? Yes or No.

Are you cataloging your results and creating your own best practices that you can reference in the future? Yes or No.

Are you implementing what you learn with each split test? Yes or No.

Are you buying the highest quality traffic for your split tests? Yes or No.

The amount of traffic you can buy is a direct correlation of your ability to measure and maximize it.

Without having systems in place to improve, you’ll always be stuck fighting for a trickle of low quality traffic.

Once your systems are in place then you can start to gauge the quality of your marketing and sales process.

Everything will start to improve.

Instead of focusing on what button can I push to get cheap traffic, your focus changes to how can I pay more to get 10X more traffic.

Ad networks reward higher bid and quality scores with high quality traffic.

Until you can crank up your bids, you have to deal with the lower quality traffic.

Reply and let me know how you did on the Yes or No section.

Mar 27

Why Aren’t You Targeting iPods For Your Media Buys

By charles kirkland | blog , Mobile Traffic

Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. We’ve got an exciting video today. We’re going to be talking about all things iOS. Now, you’re probably familiar with it if you’ve had any success or failure with mobile ads, that iPads are more akin to laptops. I mean typically, you don’t walk around with this, walking down the street. You’ll get run over or, don’t know, you fall off a curb.

IPhone is simply used in a split second decision. Let me check the subway. Oh! Here’s an ad. Let me click an ad, whatever the case may be. You’re probably familiar with that. Today we’re really going to be focusing on the unsung hero of this entire scenario – the iPod.

Now you say, But Charles, IPods are used by pre-teens, and kids who are in their early teens and they probably have no value for me in my business. Well, okay. That’s fine. That’s a safe assumption.

Let’s think about this. When you go jogging in the morning, do you put your iPhone with your Ottercase, or whatever type of case – do you slap it on the side of your arm and go jogging; put it in your jogging shorts; your sweatpants, while you’re working out. Or are you- a lot of adults are using iPods. You don’t believe me? Go to any gym in the morning and just sit around, and say, Hey, can I just see what people are using when they work out. And you’ll find a huge number of people working out in gyms using iPods, not iPhones.

It’s a huge opportunity to reach an affluent market. You’re reaching people who are: a.) Health conscious – who have, typically, extra money to- from the standpoint of join a gym. They have money to spend on athletic wear, things of that nature. In the afternoons, yes, we do find that the conversions for the iPods are dropping off because now we’ve got more preteens and young adults using those. But in the early morning hours do some day [unclear – 01:44] you’ll find out that you have a lot of affluent adults working out with iPods.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association click the link below. Grab your free associate membership, and I’ll see you on the other side.

Mar 27

Are You Targeting Amazon Kindles In Your Ad Campaigns

By charles kirkland | blog , Mobile Traffic , Uncategorized

Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. I’ve got a quick question for you. Are you targeting Kindles?

Now a lot of marketers like to throw the Kindle in with the Android lump because it’s an android device, and it’s an iOS, so therefore, let’s lump some of these into everything else that is Android. And while that may be technically correct, you’re missing out on a huge opportunity, because one of the great things – buyers and readers seem to go together.

I think Dan Kennedy originally had mentioned that people who read are typically people who buy. Now with that said, a lot of people have tablets. And I love tablets. I’ve got tablets. I have a lot of tablets. But I’ll also tell you that when I purchased a Kindle it was because I wanted to read. I wanted to consume information, obviously some reading for entertainment value, as well.

But this is a very different buyer than your standard Android tablet. You know, they may be looking at it. Ooh! Let’s go ahead and give the kids something they can do. Guess what? Kids can’t read – probably not playing with the Kindle.

Now they come in a variety of sizes. But what I want to tell you is start breaking out Kindles in your campaigns. You will find that these have, at least for us, have an extremely high ROI, typically from a standpoint of B2B.

Now I will tell you they will utterly fail if you’re, “Hey, would you like to get a free Kindle game if-” Gaming doesn’t do well with Kindles. Anything that you need an educated adult for – Now I’m not saying that there’s somebody uneducated. But anytime you need an educated adult, we’ve done much better with Kindles. Actually, in fact, we do better with Kindles than we do iOS from an ROI standpoint. So, keep that in mind.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association and want to learn cool tricks like this go ahead and opt in below, or click the link below, and you can go ahead and join for free. Anyway, this is Charles. Talk to you later.

Mar 27

How wearable technology is helping media buyers

By charles kirkland | blog , free lessons , Lead Gen , Marketing , Mobile Traffic

Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. Today we’re going to be talking about wearable technology. And you say, Charles. This has nothing to do with media buying. Why are you changing the subject on me? No. This has everything to do with media buying. It’s a little Jawbone. It’s blue. It costs a hundred something dollars. I’ve had it for quite a while, since they first came out.

Who are the people buying this stuff? Well, typically, upper income individuals who are health conscious. I don’t know about you, but I think those would make a great group of people to target. If you’re looking at that, start thinking about this. These things are only becoming more and more popular. The Apple watch recently came out. Samsung, all of these people, are going to have tons and tons of opportunities to have wearable technology. The question I am asking you is, are you targeting these in your campaigns.

If you want to go ahead and start targeting people that own these types of devices, just even through Facebook, you could target them through Twitter for that matter. By targeting these people, you’re typically dealing with a better quality prospect. And if you’ve got a health related product, great opportunity there, or anything athletic related.

So, with that said, are you targeting smarter? Are you going after these people, or are you just continuing to target the same group of people and hoping your campaign’s going to work. Target people with money, you’ll find it’s easier to sell things.

Anyway, this is Charles Kirkland. Hope you enjoyed it. And as always, if you’re not a member of the Media Buyers Association go ahead and grab your free account below. Click the link below, and I’ll see you on the other side.