Category Archives for "Uncategorized"

Feb 12

Change or Your Competition Will Put You Out of Business.

By charles kirkland | Uncategorized

When it comes to converting traffic into leads and sales everybody believes that if they can just get the funnel right everything else just falls into place.

That's like waiting to see the Tooth Fairy riding a magic unicorn over the rainbow.

I see the inside of so many businesses these days, and it's never about the funnel.

Let me be the bad guy and tell you the cold, hard truth.

Your funnel is important but not in the way you think it is.

It's about the mindset of the people who are behind every click and where they are in the process of becoming a buyer.

Now I’m going to prove this point with a real life example.

I was asked to review a software and see if it would be a good fit.

The call with the sales rep was set. Four minutes into the call things fell apart to the point the rep asked to end the call and asked if would I give him some advice.

Here is the problem. I didn’t go through the top of the funnel or the mid funnel.

I jumped right to the bottom and the funnel was supposed to indoctrinate me on what questions I should be asking.

He was freaked out because I was asking the really hard questions and pointing out the flaws in the product.

This was the glaring hole in the funnel. All I did was hit up a few review sites, and it didn’t take long to see that a number of people have been really unhappy.

Sales had been making some huge promises that customer support could not live up to.  

Every question I asked was to lead him into defending a shortcoming in the product.

I even told him what software we currently have.

It was a nightmare for him. He kept telling me why they are better.

Here is a side note for you.

Nobody buys because you are a little bit better. You need to be 10x better with an easy on boarding process.

At the end I gave him a 30 minute consultation on why the funnel as he knows it is dead for this niche.

Funnels still work for a lot of niches. But if you are dealing with high value leads who are educated, you need to drop the funnel and focus on optimizing the buying process.

These days all any prospect has to do is Google a few things and they have as much information as the sales rep.

Gone are the days where you could control the information.

Most of the time the buyer has already done their due diligence and are deciding whether to do business with you.

That might be hard for a lot of people to accept, but that’s how it is now. You need to be able to adopt to this change or your competition will.

If you want to have me review your marketing strategy, let me know. I have a few spots left to help clients this month.

Oct 01

How to Use Onsite Remarketing To Convert Cold Traffic Into Leads And Clients

By charles kirkland | Uncategorized

I’ve had a lot of people tell me, “No, Charles. The reality of it is, media buying – it’s what I wanted to do for a long time. I’ve been told time and time again, the market was not mature enough for it and if I tried it, it would probably blow up in my face. So, because of that, I’m going to try it anyway.”

I have been using the Media Buyer Association, really looking at the lowest common denominator of media buyer, which is pretty much, “I’ve never bought traffic in my life. I’m terrified of buying traffic.” And because of that, we’ve had it dumbed down for way too long.

As of today, we are no longer going to see the dumbed-down content. You’re going to see more advanced content. I will tell you, I am totally prepared to lose a number of visitors, in this case a number of MBA members. But if you want beginner content, this is no longer going to be the place for it.

With that said, let’s go ahead and jump in today’s webinar. We’re going to really be talking about the best practice for what’s called onsite, or- exit intent would really be another use, but the actual term is onsite remarketing.

Aug 25

How To Build A High Converting Landing Page

By charles kirkland | Uncategorized

Sunday while smoking a brisket it occurred to me that cooking is very similar to creating successful Facebook campaigns.

Every stage has its own order. If you skip ahead, you’re doomed to fail.

It's really not about what buttons you push or settings you pick. Those are completely tactical, novice moves.

See, each stage of your buying cycle needs to have its own ad.

Today I am going to go over the concept. Then for the next 7 days I’m going to go into the smallest details of creating Facebook ads that will give you the highest ROI you have ever seen.

For today’s example let's use a 4 stage simple funnel so you can grasp the concept.

Stage 1: Collect the name, email and phone number.

Stage 2: Present the offer and overcome the objections. This can be done via sales letters, phone calls, webinars, etc. The modality may change but the outcome is the same.

Stage 3: Get them to the checkout page and to take the next step.

Stage 4: Get them to become a repeat buyer at higher prices.

Super pro tip.

Focus on your back end buyers. These buyers are often different from your most prolific front end buyer.”

I optimize my ads for my highest lifetime buyer. Focusing optimization for front end buyers is a fast way to the poor house.

At every stage of this funnel your prospects will have different objections that you need to overcome or they’ll get stuck at their current stage and never progress to the next stage.

The biggest issue is most people create a single ad and hope it will take care of the entire funnel and then they wonder why it's not working.

In order for you to get the maximum results you must make sure you are targeting the right people.

Head over to get my buyer profile checklist and template to make sure you are targeting the right prospects from the start.


In order to engage our prospects to get them to click on our ads we must customize Facebook ads for every stage of our funnel based on our prospect’s biggest, deepest, darkest fears.

We have to tap into these fears so well that it would make a Steven King movie look like an episode of Mr. Rogers Neighborhood.

I want to know what keeps him up at night.
What is he afraid to admit to his spouse?
What has he been secretly daydreaming about?
Why does it bother him so much?

Don’t speed through the this process and go with surface level problems that everybody else sees.

Look at this example.

Let’s pretend that we are promoting a hair loss clinic.

That comes to mind because at 47 I’m slowing losing my hair. Since my dad was a hair stylist, hair is a big deal in my family.

While the competition is talking about getting a full head of hair, we are going to talk about how the lack of hair is killing his self esteem.

We talk about how a woman loves to run her hands through a thick head of hair.

He’s wondering if his wife is looking at other men with more hair.

He’s afraid that he is getting passed over for promotions because of his lack of hair.

You get the point. We have to drill down into those deep fears he’s even afraid to admit to himself.

Once you know his deepest fears, you’re ahead of 99% of your competition.

Our first goal in Stage 1 is to get your prospect to click the ad and hit the landing page.

And the best way to get that click is to talk about his biggest fears.

We’ll do more to avoid pain than to gain pleasure.

Don’t believe me? Look at this example.

Let's say I call you at 2am and tell you Big Jim’s is having a buy-one-get-one-free tire sale. I could only imagine the words you would say.

But if I call and tell you 2 teenagers are stealing your new zero turn lawn mower you would thank me and call 911.

One is pleasure and the other is pain.

Using those pain points, I can craft a number of ads all hitting the same problem in dozens of ways.

I’ll never have a shortage ideas to create amazing ads.

But which type of ad will work best?

Is it your social proof ad, benefit driven ad, or curiosity ads?

Most people create a single ad and a few variations of the exact same thing and wonder what's not working.

Just imagine how much money has been wasted testing the same variation of the wrong kind of ad for your market.

So the question is, which ad type do you use?

You need to keep all these ads running initially because different people will respond to different hooks.

Do me a favor and go back through your last few campaigns and see if you were only running one type of ad.

You’ll be surprised by how many sales you’ve lost by only running 1 angle.

You may even go back to some of your campaigns that were close to breaking even and run a few more ads based on their biggest fears.

It may shock you to find out how close you may have been to a crazy profitable campaign.

In order to engage our prospects to get them to click on our ads we must customize Facebook ads for every stage of our funnel based on our prospect’s biggest, deepest, darkest fears.

We have to tap into these fears so well that it would make a Steven King movie look like an episode of Mr. Rogers Neighborhood.

I want to know what keeps him up at night.
What is he afraid to admit to his spouse?
What has he been secretly daydreaming about?
Why does it bother him so much?

Don’t speed through the this process and go with surface level problems that everybody else sees.

Look at this example.

Let’s pretend that we are promoting a hair loss clinic.

That comes to mind because at 47 I’m slowing losing my hair. Since my dad was a hair stylist, hair is a big deal in my family.

While the competition is talking about getting a full head of hair, we are going to talk about how the lack of hair is killing his self esteem.

We talk about how a woman loves to run her hands through a thick head of hair.

He’s wondering if his wife is looking at other men with more hair.

He’s afraid that he is getting passed over for promotions because of his lack of hair.

You get the point. We have to drill down into those deep fears he’s even afraid to admit to himself.

Once you know his deepest fears, you’re ahead of 99% of your competition.

Our first goal in Stage 1 is to get your prospect to click the ad and hit the landing page.

And the best way to get that click is to talk about his biggest fears.

We’ll do more to avoid pain than to gain pleasure.

Don’t believe me? Look at this example.

Let's say I call you at 2am and tell you Big Jim’s is having a buy-one-get-one-free tire sale. I could only imagine the words you would say.

But if I call and tell you 2 teenagers are stealing your new zero turn lawn mower you would thank me and call 911.

One is pleasure and the other is pain.

Using those pain points, I can craft a number of ads all hitting the same problem in dozens of ways.

I’ll never have a shortage ideas to create amazing ads.

But which type of ad will work best?

Is it your social proof ad, benefit driven ad, or curiosity ads?

Most people create a single ad and a few variations of the exact same thing and wonder what's not working.

Just imagine how much money has been wasted testing the same variation of the wrong kind of ad for your market.

So the question is, which ad type do you use?

You need to keep all these ads running initially because different people will respond to different hooks.

Do me a favor and go back through your last few campaigns and see if you were only running one type of ad.

You’ll be surprised by how many sales you’ve lost by only running 1 angle.

You may even go back to some of your campaigns that were close to breaking even and run a few more ads based on their biggest fears.

It may shock you to find out how close you may have been to a crazy profitable campaign.

Did you grab the social media buyer profile guide? If not, get it here.


For this example we’re going to help a hair loss clinic get new clients.

And yes, this process will work for any niche. That’s why it’s a process and not some cheap tactic.

It’s 100% evergreen.

Start building the landing page first and the ad second. The ad is the byproduct of the landing page not the other way around.

I see so many media buyers starting with the ad first and then get poor results.

For this example (I really don’t want to get sued by Big Pharma) I’m going to change the name of the competition’s pill to help men with hair loss.

With a little research we can find our biggest competition.

It's not other hair loss clinics. Instead, it's a drug called Fesxpso.

Google this: male hair growth forum

Spend a few minutes reading the forum posts and you’ll get a ton of ideas for your ads and landing pages.

While Big Pharma might claim Fesxpso is safe, we are going to talk without a filter as my sister-in-law would say.

You’ll find a lot of men who are now impotent, forgetful, depressed and suicidal from the side effects, but they have a full head of hair.

Armed with this research I’m going to show you how to build a landing page that flat out converts like nothing you have ever seen.

Build your landing page as if you’ll never have compliance issues. Get creative here.

Go hog wild and then tone them down for the different networks.

Check out a real life example.

It’s close enough to give you the general look and feel.

By the way I use https://www.clickfunnels.com to build my landing page. Grab a 14 free trail of ClickFunnels here.

Here is the layout I use.

Use this layout as your control and modify it later.

If you’re building landing pages from scratch every time, looking at a blank screen can be overwhelming.

It's easy to be creative when you only have to color in the lines.

Once you have done this a few times, you will have the confidence to try new things.

But that's not where you should start.

Always start with a baseline creative where you can gauge the results.

These are the components we need:

  • Headline
  • Name of Product
  • Bullets
  • Hero Shot
  • Who Am I

Your logo, phone number and legal should stay the same for every page.

Good media buyers get into a creative state when they are building ad campaigns.

Media buying is one of those few things that is half science and half art.

Listen to some music or a talk to inspire you.

You can’t create high converting landing pages when you’re not in a creative state.

Come out the gate punching your competition like Muhammad Ali, Mike Tyson, Evander Holyfield, and George Foreman combined.

Headline

Real stories of men who woke up impotent from taking Fesxpso and why big pharma is hiding it.”

Taking Fesxpso will destroy your manhood, leave you depressed and suicidal and why big big pharma is hiding it.”

Men taking Fesxpso wake up impotent, depressed, and suicidal, and why big pharma is hiding it.

Real stories of men just like you who woke up impotent, depressed, and suicidal from taking Fesxpso, and why big pharma is hiding it.

You get the point.

Start out with your biggest claim that grabs attention like a bucket of ice water to the face.

This is not the time to be tame.

Hit them with your best shot.

We can always tone it down later.

Social Proof

Social proof can be created with a little elbow grease.

I like to use “As Seen On” and then add the logos.

If you don’t have that, get a press release done and you’ll be able to use the logos. I’m not a lawyer so check with your own before you take my advice

Name of Product

I’ve seen marketers spend hours debating what to name their lead magnet.

Here’s the real answer.

Nobody cares about it but you.

Call it something that sounds valuable and doesn’t require a lot of thinking to see the value in it.

This is where I use the Homer Simpson Rule.

If you have to think about it for more than 2 seconds, you need to rename it.

Why You Need It

Make this section short and sweet. You need to keep them reading at this point.

This is just a quick example:

Download your list that reveals 12 major forums where over 11,434 men just like you have been battling major health issues from taking this poison before big pharma sues to have it removed.

This is a great start. I’m sure you could spend a few minutes thinking about how to make it better.

Bullets

The 1st bullet attacks my biggest competition.

3 ways to regrow hair that will not put you at risk for impotence, depression, or leave you feeling suicidal.

The 2nd bullet counters the objection they might have with my alternative.

How to get a full head of hair that makes you look 7 years younger and why it's not as expensive as you think.

The 3rd bullet nails the social proof and ends with a benefit.

Where to see results from 4,529 other men who have trusted us to help them live a better life.

These are just rough examples. I’m sure you could really refine these bullets.

Hero Shot

For the hero shot I suggest showing the product in action or the results of using the product.

Make sure your image matches the buyer demographics.

A husband and wife in bed or maybe an image of a woman running her hands through his hair.

Optin

Here is where a lot of media buyer mess up. Only collect the data you need now. I see people asking for 12 form fields on one page.

If you are going to use multiple form fields, please make them multi step.

Look at this example:

It’s OK to ask for a lot of info, but just don’t do it all at once.

Who Am I

I think we are all guilty of this one.

Make sure your prospect sees you as the leading expert who can help them.

Build your credibility on the landing page.

We do business with people we know, like and trust.

In today's cyber world where it's hard to tell the real from the fake, make sure you spend some time and let them know you’re 100% legit and why you're qualified to help them.

Please use a good looking picture of yourself.

I lose track of how many blurry pictures I see on landing pages, and please smile.

This should go without saying.

But we can all recognize stock photos a mile away.

Stay away from them in this section. It’s ok to use them for your hero shot, but not in this section.

I told you this would be print worthy.

Use this as a guide to get your landing page created.

Once your page is created we will use almost the same copy to build out your Facebook ad.

The closer the ads and landing page align in copy and images, the higher your conversions will be.

If you are wondering why I start with the landing page over the ads, it's simple.

This is the first thing my prospect will see after they click the ads. If I can’t get the lead here, nothing you build after this page will matter.

Plus, once I get enough traffic I’ll move the conversion pixel from being on the landing page to the next step in the funnel.

But that's for a different post.

I hope you found massive value in this post and it would do my heart good if you would share it on Facebook, Twitter and LinkedIn.

Dec 13

There’s a Huge Demand for Online Marketing Consultants

By charles kirkland | Contextual Advertising , Marketing , Uncategorized

Did you know that about 20% of small businesses fail in their first year, and 50% of small businesses fail in their fifth year?

Don’t look at this as a glass half empty. Instead, look at how many businesses need some kind of online marketing help.

When I became one of the top 100 affiliates at ClickBank, I did the opposite of what everybody else did.

I found the need first and matched the product to it.

Most people have a product, and they find somebody to sell it to.

That's the hard way; it's like looking for a needle in a haystack.

With small businesses I already know most of them need marketing help.

You can’t open a small business magazine like Entrepreneur, Inc, or Fortune Small Business without seeing articles about using the internet to sell your products.

This is why I think small businesses are a goldmine for 2018.

They know they need to use online marketing to sell, but they don’t really know where to start.

There’s a huge demand for online marketing consultants. (I present two of the most popular internet marketing gurus and their strategies in this video.)

The biggest online marketer I personally know has an email list of about 500,000 people, and he has been building it since 2003.

Think about this.

Approximately 543,000 new businesses get started each month in the US. There is no shortage of people who need help.

Do you see how huge this market is?

That's why I want you to join me this Thursday night for a live training call to learn how you can tap into this massive market.

Thanks,
Charles Kirkland

Nov 29

SEO vs Paid Traffic

By Claudith Belgira | Uncategorized

Should you focus on getting free traffic via SEO or spend money on paid traffic in Google and Facebook?

I’m going to give you the facts and a surprising answer.

What I’m about to show you will make you think twice.

If you don’t see this image below, then turn on your images to see the stats.

Every visitor to my site via organic traffic is worth $2.16.
Every visitor to my site via paid traffic is worth $8.69.
Every visitor to my site via search traffic is worth $2.02.

Let those numbers sink in for a moment.

Paid traffic works when you know what you're doing.

These numbers don’t reflect any backend sales.

Now let's get to the surprising parts.

Even if you’re a hard core SEO guru, this will make perfect sense.

If you put all your effort into SEO and the offer doesn't work out, how much time have you lost?

By using paid traffic I can test super fast and find the winners and ditch the losers.

Look at this split test where the only change was the headline.

4.99% vs 1.89% vs 1.12%

It took 545 unique clicks for me to find the winner.

Now I know which headline is working. It doesn’t matter where the traffic is coming from; I know it's the highest converting page.?

Any SEO or organic traffic will see the highest converting offer possible.

You can use paid traffic to quickly find what converts.

You may be saying, “But Charles, that's great for you, but I can’t even get FaceBook or Google ads to work.”

Then you’ll love the MBA community.?

I’ve built an entire community with training videos, forums, and live Q&A to help people who have been struggling.

This is designed from the ground up to help online businesses grow without having to deal with the stress and overwhelm of going it alone.

At 2PM EST today I’m going to show you how to setup your site and sales dashboard just like mine so you can get the real numbers to run your business.

If you join after 2PM, don’t worry. I’ll have everything in the members area for you.

See you on the inside.

Charles Kirkland

Aug 18

Clicks at $5+ Today

By charles kirkland | Uncategorized

This is the dirty secret people don’t talk about very often.

A lot of businesses in virtually every niche had hockey stick growth in the early 2000’s because of Adwords.

You had very little competition regardless of the niche.

I still remember complaining about paying 4 cents per click in search.

Those same clicks cost $5+ today.

The early adopters on Facebook got the same advantage.

Cheap traffic + low competition = crazy growth.

The same tactics that worked like gangbusters just a few short years ago would bankrupt you today.

Look for the new, emerging opportunities and capitalize on them before your competition does.

Right now the 3 most undervalued opportunities I see for the next 3 years are Youtube, Facebook video ads, and remarketing.

Because of that I have a LIVE call set up with Tim Page where you’ll discover the 4 steps to getting more leads and sales using Facebook re-targeting (and spending less to get them!).

And among other things, we’ll cover things like…

  • A step-by-step guide to using Facebook’s retargeting to generate high quality, low-cost leads that are ready to buy your product…
  • The video script writing formula Veeroll uses for creating just the PERFECT script for your video ads…
  • A guide to creating stunning video ads without any camera gear, video editing software, or even being on camera yourself…
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!
  • Details on a case study, where one of Carroll's clients got dozens of sales worth more than $100K for only $3.30 per conversion!

After this training — you’ll be able to run your first high-converting, low cost retargeting campaign right away!

Make sure you register now, because there are only a few days left, and I would hate for you to miss out on this one!

Talk soon,

Charles Kirkland

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