Your inbox is probably flooded with doom and gloom about the coming pixel apocalypse.
Some people are cheering it on while others are playing Chicken Little with their head in the sand.
As of January 2019 Apple disclosed that there were 1.4 billion active devices world wide.
Let that sink in. There are 1.4 billion people who are using some type of Apple device.
Apple knows what users want before they do. Or Apple will just implant the thought that you need something and you will believe it.
Either way, the results are the same.
Apple is not saying ads are bad; they want you to know who is tracking you and from where they are gathering data.
As you can imagine big tech companies like Facebook, Shopify, Amazon, Microsoft and Google are not going to take this lying down.
In fact, they have already started rolling out fixes.
What I am getting at is the end of digital marketing is nowhere in sight. Big tech is working ways to get around the pixel apocalypse.
Before you waste time trying to figure out this whole pixel problem know that big tech has a lot of PHDs working on this.
You would be better off spending your time focusing on getting better at direct response marketing.
In fact, I would suggest making that your New Year’s resolution. Start reading the classics:
The Adweek Copywriting Handbook, Joseph Sugarman
Ca$hvertising, Drew Eric Whitman
Influence: The Psychology of Persuasion, Robert B. Cialdini
Breakthrough Advertising, Eugene M. Schwartz
After you read these books you will know what it takes to make people buy and you discover this pixel apocalypse is a bump in the road.