Converting cold traffic is what every media buyer dreams of. Once you know how to convert cold traffic into leads and sales you can scale the campaign to the moon. The problem is that most marketers treat cold traffic the same way as warm traffic.
You have to use a pre-sell page the right way to get cold traffic to convert. In today’s video I’m going to explain the 1 job of the pre-sell page and what happens when you skip this step.
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