I often get emails from well meaning readers giving me advice on how to create better ad copy. Words are mightier than the sword when you know your ad’s purpose and bidding type.

See, CPC and CPM require you to create ads that are total opposites of each other. Watch this short 4 minute video, and it will forever change the way you create ads.

Click here to watch the replay.

charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.