Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. Today we’re going old school. We’re going Gary Halbert, Claude Hopkins – we’re going to be talking about direct mail. And I know for some of you that are like, tune it out right now, because we don’t want direct mail. You can’t get a campaign going today and measure it this afternoon. And it’s evil and bad. And all the money’s online. I don’t know about you, but my inbox is flooded. And I keep it pretty well protected, but my mailbox is typically bare – just saying.
The reality of it is, you need to start looking. Do you have an in-house group of buyers? If you’ve got any kind of buyers you’ve got direct mail contact for; send them a postcard, send them a letter. You say, but Charles, we can’t measure the ROI. Well, you could actually have a URL that says, Super-discount-Joe-blow whatever500.com click here. Guess what? You start getting a special URL. You begin to get phone calls. You can track it.
It’s very easy to track the ROI as these. It’s just not as simple to do as using Improvely or any other thing that you’re probably used to. You may actually have to break out a spreadsheet, because you need to know a few factors. But direct mail is a huge opportunity. Most media buyers are ignoring it. They’re like, well Charles. I’d rather use Facebook. It’s sexier or faster. And you can come up with a million reasons why. This is a gold mine. Start taping into it.
Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyer Association, click the link below, go ahead and get signed up. It’s free. And I’ll see you on the other side. Talk to you later.