“You Are About To Discover How Small, Simple Tweaks Will Make Or Break Your Paid Traffic Campaigns!”
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NOTE –The transcription of the video is below
You’re about to discover how small, simple tweaks can make, or break your paid traffic campaigns. Now, let me give you a quick disclaimer here. The results I’ve achieved are not your typical results. They are my results, stemming from certain strategies that I’ve created and refined.
Testing is something that everybody talks about but nobody really does; kind of like high school, where there’s a lot of talk and not really a lot of action. If you want to double your leads and sales in the shortest amount of time, you have to always be split testing.
In fact, there’s no excuse for not split testing. Just to prove to you that I follow my own advice about split testing, I want you to look at this data.
We’ve got some seemingly innocent looking banners here. They all look nice, all look clean, but guess what?
There’s a massive difference in the conversions. Now let’s go ahead and take a look.
Pick Which Banner You Think Converts The Absolute Best.
Which one gets the most clicks? Which ones get the most conversions? Well, let’s go ahead and take a look at this.
Now, if you’re just looking at this and you say, well Charles, these numbers really aren’t that big of a difference, I would say there is a massive difference here. I mean these may look like small fractions, but I want to amplify that and show you what it looks like over a longer period of time here.
Now let’s take a peak. By the way, these are the real numbers. Now we haven’t gotten a million views on each one of these banners. It’s not a difficult proposition, but we could easily do that. Now, to make numbers work out here, we’ve got just a million views and 0.28%. That’s 2,000 clicks.
Now, what happens with the 0.77% banner? That’s 7,000 clicks. Now I don’t know about you, but the opportunity to get 2829 clicks is not a bad day. The opportunity to get 7,729 clicks from the exact same traffic – this is a big thing. We’re not talking about more traffic. We’re talking the same amount of views and how these banners convert.
Small Changes Can Lead To Huge Winners
You’ll notice there’s a massive difference in it. And you may be saying Charles, we’ve only gotten 2800 clicks. We can’t make this campaign work. But 7,000 clicks – now that becomes a completely different story.
Let’s go ahead and take a look at this at a larger scale. Now, you know, the dude here with the big doggie eyes, PPC Help. I need to see if more women are clicking on that. It reminds me more of a dating ad than it does anything else. Personally, my money for the highest converting ad would’ve been this one.
But as you can see, these are the total number of clicks if we had a million impressions on it – what each one of these banners would’ve done. Personally, I picked this one because I thought it would’ve won. This would’ve been my second choice. There’s no way possible I would have thought doe-eyed dude here – it looks like a dating ad needing PPC help would’ve won, but I was completely and utterly wrong.
You Have To Always Be Split Testing…There Is No Excuse For Not Split Testing.
There are some other ones that, you know, this one’s getting close there. Don’t like that. This one, this one, this one, and this one would’ve been my winners. And it proves that you can’t just look at an ad and go, oh, that’s the winner. There are so many variables that go into this, you really just can’t tell. So, keep that in mind.
I’ll tell you there’s also something in here we haven’t talked about, which is from a branding standpoint, the MBA logo. I like this slide put on everything, but that’s neither here nor there. Now, go ahead and this is what I’d like you to do. Go ahead and sign up for the Media Buyer Bootcamp. And there should be a link right there.
Click the link, get signed up, and you will get a crash course in how to become a media buying expert. Anyway, this is Charles Kirkland. Hope you enjoyed it.