What I’m about to say isn’t going to help win friends and influence people, but it has to be said.

I’ve lost count of how many conversations I’ve had where prospective clients spend most of the time bragging about what software they are using as if software alone is going to give them some magic power to dominate a market.

Let’s be 100% transparent; software and technology can help to some extent.

But it’s more about the messages than the way your landing page looks.

It’s not your fault. Everywhere you look all you see is ads promising near magical results and all you have to do is sign up for their software.

Your message is far more important than the software behind it.

Reply and let me know what you think.


Charles Kirkland

P.S. Watch the video and start rethinking your marketing strategy.

charles kirkland
charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.