Facebook is always showing the marketing world it’s love. 🙂
And today is no different because they have finally killed off the old conversion tracking pixel in favor of a 1 pixel solution.
They have been threatening this for a long time, but they finally pulled the plug on the old pixel.
If you have been using the old FaceBook conversion tracking pixel, you need to login and update your pixel ASAP.
The new pixel setup isn’t hard; it just takes some planning to set up your conversion events.
The new pixel combines both the conversion tracking pixel and the custom audience pixels.
So you can use one code for conversion tracking, optimization, and remarketing.
This new pixel really is a lot better, and I for one love it.
By the way, I’m looking to partner with only 20 marketers who are willing to let me work with them to grow their business.