Before Starting up with Ads we want you to know what type and what kind of ads are there in Google AdWords.


These are the ads that you see on the search page. These are known as Text ads and are made by Search Network Campaigns only. There are 3 ads that are shown on the top and 8 on the right side. As you see, there is a lot of room for your ads to come in and gain some momentum.

In order to get into the top 3, your ad should have a minimum Ad Rank, otherwise it’ll be shown on the right side in a lower position. We will talk about Ad Rank later on.

You can run Ads on the Search Network only with the CPC and CPA Pricing Model. The CPC(cost per click) Model is where you pay whenever someone clicks on your ad. In the CPA(Cost Per Acquisition) model, you tell Google the minimum cost you want to spend to acquire a lead, and Google will get you the number of clicks required to get a single conversion with the cost that you have specified. Google does this by looking at the previous account history.

NOTE: You can only run the CPA model if you have a minimum of 15 conversions in the last 30 days.

In this image, you can see that the advertisers are using Ad Extensions to make the ad look bulky. We have explained a bit about Ad Extensions in the account setup checklist but we will go into detail later on.



This is how the Search Ads look on different devices.


This are Display ads which are deployed using the Display Network. You can see these ads on those websites who are publishers on Google AdSense. Display ads are mostly used for creating brand awareness and less for Direct Response.


This is how different display ads are shown on Websites. They can be in the form of Text Ads, Image Ads and Video Ads.


Google Shopping Ads, previously known as Product Listing Ads, are ads specifically made to advertise products which online retailers are selling. These ads are extremely helpful for getting quick conversions. For making shopping ads, one needs to have an account at Google Merchant Center. We will go through the details of Google Shopping ads later on.

To understand better, let’s see a table which shows which ad formats are available in which Network.


In this table, you can see which Ad formats are available in which Ad Network. This table will help you get enough knowledge about ad formats. For more details, you can check out this link: Ad Formats

We also have Call Only ads which are a new addition to other Google ad formats. Below is a screenshot of how those look:


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