I know what you’re thinking: TikTok is for dance teens or my audience doesn’t hang out there. It would be a massive waste of money and time.
Can I remind you that Facebook was only for college students?
Before you write off TikTok, SnapChat, Clubhouse or any of the newer social networks as a waste of time, think about this.
Yahoo was the biggest search directory and nobody could beat them until Google.
Mosaic was one of the first web browsers, but when was the last time you used it?
Internet Explorer was once king.
Remember Goto, Go, Ask Jeives, Northern Light, AltaVista…? The list goes on and on.
I once made a king’s ransom by using PPC and PPV.
But when was the last time you used PPV ads?
In today’s fast paced world of digital marketing, disruptions are happening faster and faster.
You only have 2 ways to look at it.
- Dig in your heels and wait for change to put you out of business or for your competitors to use it and leapfrog you.
- Embrace change and look at how you can leverage it to grow your business.
Because I work with business owners who have a growth mindset I have been able to test different traffic sources and see early trends that might surprise you.
But more about that later.
I am getting ready to open a few slots to my growth accountability group.
If you want me to work with you personally to grow your business, reply to this email.
There is one exception; we can’t take on clients in the diet space.