Jun 18

I did a small test on Thursday between 2PM and midnight.

1.74K clicks and 498K impressions with an average CPC of $.95

I had a number of campaigns running for 2 hours until I had enough data to determine the winner.

Here is where most marketers get it wrong.

Most campaigns will fail, a few will have some life and one will be a winner.

But since we are not the psychic hotline, you have to let the data tell you the winners.

What I see time and time again is marketers who turn on 1 or 2 campaigns and get zero results.

Your odds of finding a winner out the gate may be 1 in 10 for an experienced media buyer.

The chance that you can pick a winner with only 2 campaigns is totally against the odds.

Those odds only happen in hyped up sales letters and VSLs.

I tell the MBA members if they haven't tested at least 10 things, don’t complain about it not working.

So before you give up on your next campaign, test everything as fast as you can. All it takes is one winner to scale from here to infinity.

Talk soon,
Charles Kirkland

P.S. What have you been working on?

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.