In order to have a successful media buy you have to know a few things in advance. While having this data will not guarantee success, it will help avoid costly mistakes. If you don’t have all the answers to this checklist, that’s ok.
Click here to watch a short video where you will see how to create a buyer profile and some of the free resources you can use to gather this data.
Step 1 – Identify Your Target Audience
What is your avatar’s demographics?
What other interests and hobbies do they have?
What is a typical day like for your avatar?
What is the story that your avatar is telling himself or herself?
What do they need to believe before they would buy?
How sophisticated is your buyer (ie novice, intermediate, expert)?
Where do they hang out online?
Where do they buy things?
Where are they on the (CLS) consumer lifestyle scale?
What is influencing them and where do they get that information?
Where do they spend their time on social media (ie Facebook, Pinterest, Instagram, Twitter, LinkedIn)?
Step 2 - What Are the Information Sites They Visit?
Click here to see how this is done with 3rd party data.
Step 3 - What are the demographics of the product sites they visit?
What makes the product different?
Step 4 - What are your goals for the media buy?
Step 5 - How will you measure the results and over what time frame?
Step 6 - Insertion Order
Step 7 - How you are being charged
While there are a variety of traffic sources, you need to look at how you are being charged.
Step 8 - Analytics
Step 9 – Split testing
Step 10 - Tracking
Step 10 - Retargeting
Step 11 - Mobile Page Funnels (MPF)
As more and more mobile devices are in use you need to verify that your funnel displays and functions with multiple devices, speeds and browser types.
Types of connections for mobile devices
We hope you have enjoyed this short checklist.
To learn more advanced media buying, click here to join the Media Buyer Association. https://mediabuyerassociation.com/mba-access/