I get this question all the time, and the answer might surprise you.
It's not a new traffic platform. Instead, it is site personalization.
Site personalization is about delivering a personalized customer experience to every single user across all platforms.
It's a brave new world.
Gone are the days of a one-size-fits-all approach to every click.
There is a person behind every click and their needs and wants are different.
By using personalization the entire customer journey can be tailored around the actions they take on your site.
Instead of running an A/B test on one page, your entire site will change based on who the user is.
I’m am considering creating training about site personalization so let me know if you’re interested.