Should you focus on getting free traffic via SEO or spend money on paid traffic in Google and Facebook?
I’m going to give you the facts and a surprising answer.
What I’m about to show you will make you think twice.
If you don’t see this image below, then turn on your images to see the stats.
Every visitor to my site via organic traffic is worth $2.16.
Every visitor to my site via paid traffic is worth $8.69.
Every visitor to my site via search traffic is worth $2.02.
Let those numbers sink in for a moment.
Paid traffic works when you know what you're doing.
These numbers don’t reflect any backend sales.
Now let's get to the surprising parts.
Even if you’re a hard core SEO guru, this will make perfect sense.
If you put all your effort into SEO and the offer doesn't work out, how much time have you lost?
By using paid traffic I can test super fast and find the winners and ditch the losers.
Look at this split test where the only change was the headline.
4.99% vs 1.89% vs 1.12%
It took 545 unique clicks for me to find the winner.
Now I know which headline is working. It doesn’t matter where the traffic is coming from; I know it's the highest converting page.?
Any SEO or organic traffic will see the highest converting offer possible.
You can use paid traffic to quickly find what converts.
You may be saying, “But Charles, that's great for you, but I can’t even get FaceBook or Google ads to work.”
Then you’ll love the MBA community.?
I’ve built an entire community with training videos, forums, and live Q&A to help people who have been struggling.
This is designed from the ground up to help online businesses grow without having to deal with the stress and overwhelm of going it alone.
At 2PM EST today I’m going to show you how to setup your site and sales dashboard just like mine so you can get the real numbers to run your business.
If you join after 2PM, don’t worry. I’ll have everything in the members area for you.
See you on the inside.
Charles Kirkland
