I’m sure this video is going to make a few people mad. When it comes to paid traffic the most important metric is earnings per click…not opt-in page conversion rates.

Yet opt-in page conversion rates is how most marketers measure an ad’s success. I don’t know about you, but I can’t pay my bills withopt-ins, only profits.

Watch the video to see what I’m talking about.

charles kirkland

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.