Here in the US it’s almost the 4th of July

By charles kirkland | Native Ads

Jul 04

Facebook and Google Changes...

Here in the US it's almost Independence Day.

My goal is to spend it relaxing and working on plans for world domination.

OK, maybe world domination is stretching it a bit.

I’ve been spending most of my time knee deep in client work, and I can tell you change is coming to the world of paid media.

Facebook is trying to be more transparent. Now you can spy on competitor ads just by visiting the fan page and looking in the left hand menu.

Adwords is changing its name to Google Ads and rolling out a new interface next week. I have a love-hate relationship with the new interface.

They say it will be faster to create ads. 

But only time will tell.

Facebook and Instagram are betting on videos to be a huge money maker.

Personally, I’m spending less and less time on Facebook and more time on the phone talking to friends.

Most of my close friends are not huge Facebook fans. 

Yes, we might use it for business, but you can only take so much of a good thing.

While the world has not been taken over by AI, we need to know how it's going to change marketing. 

It will make finding the right person to view your ads simpler, but you will still need to know how to create ads that convert.

Last but not least, don’t count Twitter Ads out. 

While they might not be as cool as Facebook, they are still hyper-targeted and work great when you use them correctly.

Mandy McEwen has a sale going on for her Twitter course and I recommend you grab it while it's on sale.

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.