Why Aren’t You Targeting iPods For Your Media Buys

By charles kirkland | blog

Mar 27

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Hey, this is Charles Kirkland, co-founder of the Media Buyer Association. We’ve got an exciting video today. We’re going to be talking about all things iOS. Now, you’re probably familiar with it if you’ve had any success or failure with mobile ads, that iPads are more akin to laptops. I mean typically, you don’t walk around with this, walking down the street. You’ll get run over or, don’t know, you fall off a curb.

IPhone is simply used in a split second decision. Let me check the subway. Oh! Here’s an ad. Let me click an ad, whatever the case may be. You’re probably familiar with that. Today we’re really going to be focusing on the unsung hero of this entire scenario – the iPod.

Now you say, But Charles, IPods are used by pre-teens, and kids who are in their early teens and they probably have no value for me in my business. Well, okay. That’s fine. That’s a safe assumption.

Let’s think about this. When you go jogging in the morning, do you put your iPhone with your Ottercase, or whatever type of case – do you slap it on the side of your arm and go jogging; put it in your jogging shorts; your sweatpants, while you’re working out. Or are you- a lot of adults are using iPods. You don’t believe me? Go to any gym in the morning and just sit around, and say, Hey, can I just see what people are using when they work out. And you’ll find a huge number of people working out in gyms using iPods, not iPhones.

It’s a huge opportunity to reach an affluent market. You’re reaching people who are: a.) Health conscious – who have, typically, extra money to- from the standpoint of join a gym. They have money to spend on athletic wear, things of that nature. In the afternoons, yes, we do find that the conversions for the iPods are dropping off because now we’ve got more preteens and young adults using those. But in the early morning hours do some day [unclear – 01:44] you’ll find out that you have a lot of affluent adults working out with iPods.

Anyway, this is Charles Kirkland. Hope you enjoyed it. By the way, if you’re not a member of the Media Buyers Association click the link below. Grab your free associate membership, and I’ll see you on the other side.

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About the Author

Charles is a walking, talking, networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.